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DharmaBuilt
Big data. Bigger Thinking.
Services & Engagement Framework
The services and solutions that can measure and
 apply the shared and universal equity of cool for
brands are changing the very nature of advertising
We have evolved beyond the importance of
brand relevance in content marketing and
          into brand resonance
Brand Resonance (Ethos)
         Brand


    Brand Relevance
       (Attributes)

    Brand Resonance
   (Ethos or Genesis)
So who is playing?
Very Few
Are You?
DharmaBuilt : Social Intelligence Growth Consulting &
                       Blueprinting

                                                                            Leverage the proven
                                     Audit & Assess
                                                                            models for enterprise
                                    Technology Stack   Develop Selling
                                                                           software sales and the
                                       (Internal &       Protocols
                                                                             “Big 5” consultative
                                         Clients)
                                                                           (services) frameworks

              & look what you get
                 in the process!                                            Once the use cases /
                                                        New Business
                                     Audit & Assess                         business cases have
Litmus Test                                             Development &
                                     Frameworks &                           been developed - as
 (Project)                                             Targeted Pitching
                                     Methodologies                         collateral - go after your
                                                         / Prospecting
                                                                               base and extend



                                    Augment Existing                          Don’t go it alone.
                                      Offerings &          Strategic       Collaborative business
                                       Develop a       partnerships Due    models are the hallmark
                                       Strategic           Diligence         of emerging tech &
                                       Roadmap                                    services
Thank You

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Dharmabuilt Consulting Framework April 2013

  • 3. The services and solutions that can measure and apply the shared and universal equity of cool for brands are changing the very nature of advertising
  • 4. We have evolved beyond the importance of brand relevance in content marketing and into brand resonance
  • 5. Brand Resonance (Ethos) Brand Brand Relevance (Attributes) Brand Resonance (Ethos or Genesis)
  • 6. So who is playing?
  • 9. DharmaBuilt : Social Intelligence Growth Consulting & Blueprinting Leverage the proven Audit & Assess models for enterprise Technology Stack Develop Selling software sales and the (Internal & Protocols “Big 5” consultative Clients) (services) frameworks & look what you get in the process! Once the use cases / New Business Audit & Assess business cases have Litmus Test Development & Frameworks & been developed - as (Project) Targeted Pitching Methodologies collateral - go after your / Prospecting base and extend Augment Existing Don’t go it alone. Offerings & Strategic Collaborative business Develop a partnerships Due models are the hallmark Strategic Diligence of emerging tech & Roadmap services