2.  Before I entered the store:
DOOR WAS
WIDE AJAR!!
THE BRIGHT
COLOURS INSIDE
MADE ME FEEL
WARM AND
WELCOME

3. Environment
THE PLACE WAS FULL OF VIBRANT
COLOUS AND BRIGHT LIGHT, EMITTED
POSITIVITY
THE INTERIORS WERE SIMPLE.
LIGHTS AND DECORATIONS BROUGHT
IN THE FESTIVE MOOD, (DIWALI, A
MAJOR FESTIVAL IN INDIA, IS CLOSE)!!
TRENDY MUSIC IN THE BACKGROUND,
MAKES ONE FEEL RELAXED AND HAPPY
BRIGHT COLLECTION FOR THE FESTIVE
SEASON- VERY ATTRACTIVE
SPACIOUS STORE, HENCE NO BANGING
INTO EACH OTHER!
CASH COUNTER IS IN THE CENTRE OF
THE STORE, VERY CONVENIENT.
SECURITY AT THE ENTRANCE FOR
ROUTINE CHECKING

4. Personnel
 SALESPEOPLE DO NOT INTERRUPT UNLESS ASKED,
I FIND THIS A VERY HOMELY ATTITUDE
 THEY ARE MOSTLY YOUNG AND HAVE A GREEN
AND WHITE UNIFORM. THEY MATCH THE TRENDY
SETTING OF THE STORE.
THEY ARE HELPFUL AND POLITE TO ALL THE
QUERIES.

5. Products
 ON ENTERING THE FIRST SECTION IS THE ETHNIC ONE
ON ONE SIDE, TRENDY ONES ON THE LEFT.(FOR WOMEN)
 CHILDREN CLOTHES ARE IN THE CENTRE AND MEN
COLLECTION AT THE BACK. THIS IS INSIGHTFUL IN THE
SENSE THAT 90% OF CUSTOMERS ARE FEMALE ADULTS, SO
STRATEGIES TO ATTRACT THEM HAVE BEEN EMPLOYED.
 THE PRICES OF CLOTHES ARE ATTRACTIVE AND WELL
PRICED FOR THE TRENDY ONES,
A LITTLE EXPENSIVE FOR ETHNIC
COLLECTION.
 “SALE SCHEMES” ARE THE FORTE
OF THE STORE, SUBJECT TO
CHANGE WITH NEW SEASON.

6. Customers
 AFOREMENTIONED, THE CUSTOMERS ARE
USUALLY LADIES.
 MOST GO TOWARDS THE TRENDY SECTION.
 THEY CAN TOUCH, TRY ON, LOOK AT ALL
CLOTHES FOR AS LONG AS THEY WANT
 WOMEN SPEND A LONG TIME BROWSING
THROUGH CLOTHES AND CHOOSING THEIR
PICK.
 A HIGH PERCENTAGE ENDS UP BUYING
SOMETHING OR THE OTHER.

7. Other Observations
ONE CAN SPEND HOURS IN THERE.
THEY HAVE GOOD CUSTOMER RELATION TACTICS VIA
UPDATING THROUGH SMS, WISHING ON IMPORTANT DATES,
ETC.
HIDDEN OPPORTUNITY- THEY CAN IMPROVE UPON THE MEN
SECTION BY PROMOTION, BETTER MERCHANDISE AND
DISCOUNTS

8. ENTRANCE:
 THE DOOR IS
OPENED BY A
GUARD
 THE STORE
EXUDES A
ROYAL AND
EXPENSIVE
PERCEPTION.
 THE FONT TOO
LOOKS
ARTISTIC AND
CLASSY!

9. Environment
 SPARSE LOOK NEATLY
ARRANGED JEWELLERY
 FORMIDABLE APPEARANCE,
NO MUSIC
 SIMPLE INTERIORS
 SENSED A STRICT ORDER
 MADE ME RUN AWAY!!

10. Personnel
EMPLOYEES STAND TO
GREET AS SOON AS ONE
ENTERS THE PLACE AND
ASK FOR THE CUSTOMER’S
REQUIREMENTS
THOUGH EMPLOYEES ARE
YOUNG AND PRETTY, THEY
HAVE A FORMAL UNIFORM
I GUESS, THE RICH AND
ELDERLY MIGHT ENJOY
THIS PRACTICE,
DEFINITELY NOT A PLACE
FOR YOUNGSTERS

11. Products
 LINES OF JEWELLERY ARE
ARRANGED ON EITHER SIDE
WHICH U CAN SEE ON
ASKING.
 LATEST DESIGNS, MOSTLY
DIAMOND COLLECTION.

12. Customers
 CUSTOMERS ARE AGAIN USUALLY LADIES OF AN
AVERAGE AGE OF BETWEEN 30-50.
 THEY USUALLY COME ALONE, WITH SPOUSE,
WITH CHILD OR FRIEND/SISTER.
 THEY DEEPLY EXAMINE THE PRODUCT AND HAVE
LONG DISCUSSIONS WITH EMPLOYEES.
 PEOPLE ONLY VISIT IF THEY ARE ACTUALLY
LOOKING FOR SOMETHING. USUALLY THERE IS
NO RANDOM BROWSING, HENCE NO RUSH, FEW
CUSTOMERS.

13. Other Observations
 FOR THE OCCASION OF “KARVA CHAUTH”,
ANOTHER INDIAN FESTIVAL, THEY HAD MADE
ARRANGEMENTS FOR APPLYING MEHENDI.
 HIDDEN OPPORTUNITIES LIE IN HEAVY
ADVERTISEMENT DURING FESTIVALS AND
GIVING A MORE FRIENDLY EMVIRONMENT, SO
THAT CUSTOMER DOESN’T MIND PAYING.

14. ON ENTERING
 THE STORE LOOKS INVITING
 DOOR OPENED BY A GUARD
 SENSE OF TRENDY INTERIOR FEATURES
 THE FONT SIZE IS BIG AND LOUD.

15. Environment
 THE PLACE IS FULL OF
COLOURS AND VARIETY
 IT IS WARM AND
REFRESHING
 GOOD MUSIC IN THE
BACKGROUND
 IT MAKES ONE FEEL
COMFORTABLE

16. Personnel
 PERSONNEL CONSISTS OF MOSTLY MEN IN THEIR
LATE 20S AND 30S.
 THEY ARE ASSIGNED AN AREA AND COME TO
TALK ONLY WHEN ASKED, OTHERWISE THEY JUST
STAND CLOSE TO CUSTOMERS TO HEAR IF THEY
ARE NEEDED.
 THEY HAVE A UNIFORM AND CAP.
 THERE ARE ALSO SENIOR EMPLOYEES WHO HELP
TO DETERMINE FINAL PURCHASING.

17. Products
 IMMEDIATELY AS ONE ENTERS, THERE IS A DISPLAY OF
SMALL DECORATIVE ITEMS ON PARALLEL SHELVES. THE
BOUNDARY CONSISTS OF ROOM REPLICAS.
 THERE IS FURNITURE IN THE MIDDLE AND BATHROOM
ACCESSORIES AT THE BACK, AND LOADS OF OTHER STUFF.

18. Customers
 MOST CUSTOMERS ARE COUPLES OR ELDERS SEEKING
HOME FURNISHING ITEMS
 THE AMBIENCE OF THE PLACE IS CLASSY AND
COMFORTABLE WHERE CUSTOMERS CAN EXAMINE
THE ITEMS AT LENGTH, BUT UNDER SUPERVISION.
 THEY STAY FOR A LONG TIME, BUT VERY FEW END
UP PURCHASING SOMETHING IN THE
FIRST GO.

19. BEFORE ENTERING:
 THE STORE IS WIDE OPEN AND WELCOMING
 IT IS AN ELECTRONIC STORE HAVING ALL THE
GADGETS AND HOME APPLIANCES
 FOR ALL THE CUSTOMERS WHO NEED TO BUY THEM
AT REASONABLE PRICES, THE STORE LOOKS
ALLURING ENOUGH!
 THE NAME, FONT SIZE AND COLOUR SCHEME EASILY
DISPLAY WHAT THE STORE CONTAINS

20. Environment
 THE STORE IS BRIGHTLY LIT, FULL OF ELECTRONIC
STUFF – ALMOST EVERYTHING BASIC ONE CAN THINK
OF
 IT HAS CIRCULAR AS WELL AS PARALLEL PANELS
DISPLAYING THE PRODUCTS. EASY TO FIND THINGS
 THERE IS LOUD MUSIC, CONSISTENT WITH THE
STORE IMAGE
 THE CEILING AND FLOOR ARE LIGHT COLOURED,
CONTRASING THE MERCHANDISE
 THE OVERALL FEELING IS POSITIVE, THOUGH I FELT
HAVING SOME COMPANY WOULD BE BETTER!!

21. Personnel
 THE SALESPEOPLE ARE ALL MEN IN THEIR 30S OR
SO.
 THEY ARE READY FOR ASSISTANCE, AND COME TO
ASK IF A CUSTOMER NEEDS HELP AS SOON AS ONE
TOUCHES THE MERCHANDISE OR EVEN SIMPLY
STARES AT IT FOR A LONG TIME
 THEY NARRATE THE DETAILS OF PRODUCTS TO
WHOEVER ASKS FOR THEM AND TREAT EVERY
CUSTOMER IN SIMILAR WAYS
 THEY HAVE A SIMPLE BLACK AND WHITE UNIFORM,
MAKES IT HARD TO IDENTIFY THEM

22. Products
 FIRST PRODUCTS ONE WILL
FIND ARE- MOBILE PHONES
AND CAMERAS!!
 LESSER PRICE COMMODITIES
ARE IN THE FRONT AREA,
MEDIUM ONES ARE BEHIND
AND THE MOST EXPENSIVE
ONES ARE THE FARTHEST.
 THEY ARE ARRANGED AS
DISPLAY ITEMS FOR THE
CUSTOMERS
 HEAVY SALE HAS BEEN
OFFERED ON MOST, WITH BIG
FONT!!

23. Customers
 CUSTOMERS OF ALL AGES AND BOTH GENDERS MAKE A
VISIT
 THEY MAKE QUERIES ABOUT THE PRODUCTS OF
INTEREST AND STAY FOR A REASONABLE TIME
 THEY WERE EXCEPTIONALLY HIGH NUMBER OF
CUSTOMERS MAYBE DUE TO THE SALE OR PRETTY
PRICES
 TOUCHING IS ONLY ENCOURAGED FOR MOBILES,
LAPTOPS AND CAMERAS.

24. Other Observations
 THERE WERE AMAZING REMOTE GAMES FOR CHILDREN
FOR FREE, HENCE EVEN CHILDREN LIKED TO VISIT THE
PLACE.

25.  Before I enter the store:
 THE STORE LOOKS ATTRACTIVE ONLY FOR CHEAP
EVERYDAY PRODUCTS OR GIFTS
 THE NAME IMMENSELY HELPS IN CONVEYING
THAT-
IT MEANS ONE CAN BUY ANYTHING WITHIN 100
RUPEES( A MEAGRE AMOUNT)
 THE STORE IS SMALL AND DOOR IS OPEN
 ONE EASILY FEELS LIKE EXPLORING THE
GOODIES!!

26. Environment
 THE PLACE IS QUITE SMALL AND CROWDED WITH
HARDLY MUCH SPACE TO WALK.
 THE STORE PEOPLE MUST CONSIDER EXPANSION
OF THE STORE TO PREVENT CLUTTER
 MAKES ME WANT TO RUN AWAY!!

27. Personnel
 THERE ARE JUST TWO SALESMEN, NOT MUCH SPACE TO
ACCOMMODATE MORE
 THEY ATTEND ONLY IF A CUSTOMER CALLS THEM.
•THEY HAVE A BRIGHT YELLOW
UNIFORM, MAKES IT EASY TO
IDENTIFY THEM

28. Products
 SINCE IT IS A SMALL
OUTLET, PRODUCTS ARE
DISPLAYED EVERYWHERE
AND ARE A BIT
RANDOM!!
 REQUIRES PEOPLE TO
CHECK OUT THE WHOLE
PLACE
 MOSTLY HAS CHEAP
HOME STUFF LIKE
KITCHEN EQIPMENTS,
SWEETS, TOYS, ETC.

29. Customers
 CUSTOMERS ARE MOSTLY GIRLS, THOUGH MEN,
WOMEN AND CHILDREN VISIT THE STORE TOO
 THEY CAN TOUCH, EXAMINE THE PRODUCT FOR AS
LONG AS THEY WANT
 CUSTOMERS SPEND CONSIDERABLE TIME OWING TO
THE TEMPTING OFFERS AND END UP BUYING
SOMETHING OR THE OTHER
 MOSTLY, THE FOLLOW THE ROUTE STAIGHT DOWN TO
THE END, AND TO THE FRONT AGAIN

30.  BEFORE ONE ENTERS:
 THE DOOR IS CLOSED, BUT STILL LOOKS
WELCOMING WITH A PULL SIGN.
 IT IS AN EVERYDAY SHOE STORE WITH
REASONABLY PRICED SHOES.
 THE BRAND NAME HELPS THE CUSTOMER TO
DECIDE IF THE WANT TO GO IN OR NOT

31. Environment
 THE PLACE IS SPARSE AND MINIMAL IN ITS DISPLAY
 EASY TO LOOK AROUND
 NOT VERY LIVELY, DEFINITELY FEELS UNCOMFORTABLE
DURING BROWSING
 CUSTOMERS DO NOT SPEND A LONG TIME

32. Personnel
 PERSONNEL HELP A PERSON TO TRY ON SHOES, KEEP
WATCHING IF ANYONE NEEDS ASSISTANCE
 THEY ARE MEN WITH RED UNIFORM

33. Products
 PRODUCTS ARE
ARRANGED AT THE
WALLS
 DIVIDED INTO
DIFFERENT SECTIONS
 HAVE AN ARRAY OF
CHOICES FOR MEN,
WOMEN AND KIDS

34. Customers
 CUSTOMERS OF ALL AGE GROUPS VISIT THE STORE
 THEY DO MAKE A PURCHASE, MOSTLY ON MISSION
 TOUCHING IS NOT ENCOURAGED, SALESPEOPLE TAKE
OVER IF THEY OBSERVE SUCH A CASE
 THEY OBSERVE AROUND THE PLACE AND LEAVE
SHORTLY

35. CONCLUSIONS
 THE AMBIENCE AND ENVIRONMENT DEEPLY
IMPACT THE CUSTOMERS WILL TO MAKE A
PURCHASE
 ATTRACTIVE OFFERS ARE A CARROTSTICK FOR
MANY
 DECORATIONS, MUSIC AND AN INFORMAL AIR
GREATLY ENHANCE NUMBER OF VISITORS
 IT WAS A GREAT LEARNING EXPERIENCE FOR ME.
I ENJOYED A LOT, TO SEE THINGS I’D NEVER
NOTICED BEFORE!!!

36. GOOD DAY!!!!