MKTG 410 Advertising and Public Relations
- 1. MKTG 410
(Advertising and Public Relations)
(Note: You have the option to download any assignment individually)
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Week 1 Assignment; IMC Topic Proposal (2 Pages)
Week 2 Assignment; IMC Plan (4.5 Pages)
Week 2 Assignment; In The News (1.5 Page)
Week 3 Assignment; Radio Spot (Bakery - 2 Pages)
Week 4 Assignment; Advertising (More Than 2 Pages)
Week 4 Assignment; In the News (1.5 Page)
Week 5 Assignment; Direct Marketing (2.5 Pages)
Week 5 Assignment; Internet Marketing (3 Pages)
Week 6 Assignment; Public Relations (2.5 Pages)
Week 6 Assignment; Sales Promotion (2.5 Pages)
Week 7 Integrated Marketing Communications Campaign Final Paper
Week 8 Integrated Marketing Communications Campaign Presentations (15 Slides)
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