In this session, Dvir and David will present how eToro, the world's largest Social Investment Network, embarked on the DevOps journey. A year ago, they had a great product, market and vision, but no automation in place, marginal contribution from new developers, and scalability and stability problems. Today, they are in the early phases of implementing devops practices within the company, which is a work in progress. Employees are already a lot more knowledgeable, and there are a few preliminary Success stories they can share. Come and hear how to start a journey whose vision people cannot even understand, and how to make them part of this vision. Speaker: Dvir Greenberg and David Virtser, eToro Dvir serves as the VP of product operations at eToro and David as the devops leader at eToro, and together they're pushing the devops revolution within eToro and trying to optimize it, make it faster and more scalable. David can be followed on Twitter at @poison_dv

2. Re-Culturing
a 200
employees
Start-Up

3. Dvir
Greenberg

4. David
Virtser

5. Internet
@Finance

6. Copy the
Best
Investors

7. 100k
Active
Investors

8. 220
employees

9. 80
engineers

10. 2
platforms

11. 120
services

12. 20
releases
a week

13. running on
windows

14. regulated

15. “Fortune Favors the
Bold”
“Audaces fortuna iuvat”
Virgilius, 284 BC

16. we are
inefficient

17. static
environments

18. long
iterations

19. deployment
mess

20. big teams

21. winds of
change

22. scrum

23. hackathon

24. learn what
others doing

25. DevOps
forum

26. map the gaps
●
●
●
●
●
●
●
●
not enough unit tests
no test automation
no real continuous integration pipeline
environment problems
low quality
production monitoring problems
big risks upon deployment
architectural gaps - SOA, APIs, one monolith
database

27. set action
plan

28. get
management
support

29. recruit a
team

30. define KPIs

31. culture
change

32. focus

33. self service

34. freestyle
tuesdays

35. dev
academy

36. boot
camps

37. power to
devs

38. automation

39. recruit
professionals

40. cross teams
collaboration

41. architecture

42. DBs

43. APIs

44. infrastructure

45. Continuous
Delivery

46. it’s only the
beginning

47. we are
learning to
walk

48. but the
train left
the station

49. Our Progress
Before
Now
Unit test coverage
0.1%
~5%
Test automation
0%
~10%
Releases per week
10
20
Services with high standard
0
3
Monitoring dashboards
0
10
Automatic deployments
0
3
Services dropped
0
3
Lectures a week
0
1-2
Self service
0
5

50. Summary

51. If you feel R&D is slow and heavy, just pushing it more
will not bring the expected results
When you are standing on the edge of a cliff, a step forward is not progress.
-- Anonymous
eToro©2010 Presentation materials are confidential and should not be copied, distributed or passed on, directly or indirectly, to any other person.

52. Small
Batches

53. Dunbar's number
Dunbar's number is a suggested cognitive limit to the
number of people with whom one can maintain stable
social relationships.
eToro©2010 Presentation materials are confidential and should not be copied, distributed or passed on, directly or indirectly, to any other person.

54. What we want you to remember
1. eToro - size, domain, legacy
2. Massive changes required - Architecture
+ Culture
3. Changes during supporting existing
growing user base
4. Archimedes points - culture change +
management support
5. Change is slow, will take a while
6. Many unknowns - solve as we go
7. Most important - define end goals
8. The people on the bus are key to success

56. thank
you

57. Dvir Greenberg
Email: dvirg@etoro.com
Twitter: @dvirg

58. David Virtser
Email: davidv@etoro.com
Twitter: @poison_dv
Blog:
http://virtser.net