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Driving foot traffic back into Australian retail stores
What’s the problem?




  Online sales are      Retailers are
   cannibalising         looking for
traditional bricks &    ways to get
   mortar sales        shoppers back
                         into stores
Geo-location technology




With geolocation technology and the power of
 smartphones, Location Based Services (LBS)
now make it possible to encourage customers
into your stores and engage directly with them
USA Case study:
Shopkick: smartphone app using geolocation technology




   •   5 million users
   •   20 million verified store walk-ins, 33 million in-store product
       scans
   •   Top 4 shopping app (after eBay, Amazon & Groupon)
   •   Partners include: Target, Macy’s, Best Buy, Simon Malls,
       Mobil, Visa
   •   7,000+ stores in US
What is ShopBites?
Smartphone app using geo-location technology to
     drive foot traffic into Australian stores

   Users compelled to visit stores, earn points
        (‘bites’) and redeem for rewards

                 iOS & Android
How it works




 Visit partner    Search and scan     Claim rewards
stores to earn    products to earn   with earned bites
   bites ...          more ...       (gift cards, iTunes cards
                                                etc)
Benefits for the Retailer


Increased foot traffic             Low CAC




   Targeted                  Product engagement   Increased sales
communications




                    Data capture
Benefits for the Customer



 Earn rewards …     One app for multiple
redeem for prizes         stores




  Fun & novel             Social
Being part of ShopBites


                 order bites       allocate bites to actions



Use Management
  console to …




                  track activity            load marketing
                                              campaigns
ShopBites in action
Initial Step:
Find Stores Nearby
   - Map view -
Find Stores Nearby
– Augmented Reality view –
Find Stores Nearby
    - List view -
Summary of ‘bites’
available at a store
Look inside …
‘bites’ distributed
throughout store
   departments
Generous
 Product
  Detail
Scan to earn
   bites
Offers & Coupons
     with iOS
    Passbook
   functionality
Embedded
Sharing of Offers
   and Deals
Rewards
We’re signing Partners now!
ShopBites is signing Brand and Retail Partners
now, prior to launch in mid 2013. To be part of this
exciting development in Australian retail, please
get in touch to arrange a meeting.


Melanie Hardie, Marketing Mgr                    Richard Johnson, CEO
          m: +61 422 441 973                     m: +61 403 826 501
e: mhardie@shopbites.com.au                      e: rjohnson@shopbites.com.au


       We look forward to hearing from you.
                    ShopBites Pty Limited, ACN 162 057 114
ShopBites Australia - Geolocation Retail App

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ShopBites Australia - Geolocation Retail App

  • 1. Driving foot traffic back into Australian retail stores
  • 2. What’s the problem? Online sales are Retailers are cannibalising looking for traditional bricks & ways to get mortar sales shoppers back into stores
  • 3. Geo-location technology With geolocation technology and the power of smartphones, Location Based Services (LBS) now make it possible to encourage customers into your stores and engage directly with them
  • 4. USA Case study: Shopkick: smartphone app using geolocation technology • 5 million users • 20 million verified store walk-ins, 33 million in-store product scans • Top 4 shopping app (after eBay, Amazon & Groupon) • Partners include: Target, Macy’s, Best Buy, Simon Malls, Mobil, Visa • 7,000+ stores in US
  • 5. What is ShopBites? Smartphone app using geo-location technology to drive foot traffic into Australian stores Users compelled to visit stores, earn points (‘bites’) and redeem for rewards iOS & Android
  • 6. How it works Visit partner Search and scan Claim rewards stores to earn products to earn with earned bites bites ... more ... (gift cards, iTunes cards etc)
  • 7. Benefits for the Retailer Increased foot traffic Low CAC Targeted Product engagement Increased sales communications Data capture
  • 8. Benefits for the Customer Earn rewards … One app for multiple redeem for prizes stores Fun & novel Social
  • 9. Being part of ShopBites order bites allocate bites to actions Use Management console to … track activity load marketing campaigns
  • 11.
  • 12. Initial Step: Find Stores Nearby - Map view -
  • 13. Find Stores Nearby – Augmented Reality view –
  • 14. Find Stores Nearby - List view -
  • 16. Look inside … ‘bites’ distributed throughout store departments
  • 18. Scan to earn bites
  • 19. Offers & Coupons with iOS Passbook functionality
  • 22. We’re signing Partners now! ShopBites is signing Brand and Retail Partners now, prior to launch in mid 2013. To be part of this exciting development in Australian retail, please get in touch to arrange a meeting. Melanie Hardie, Marketing Mgr Richard Johnson, CEO m: +61 422 441 973 m: +61 403 826 501 e: mhardie@shopbites.com.au e: rjohnson@shopbites.com.au We look forward to hearing from you. ShopBites Pty Limited, ACN 162 057 114

Hinweis der Redaktion

  1. Let’s talk about shopbites
  2. Let’s talk about shopbites
  3. Let’s talk about shopbites