The document outlines plans for designing spaces and experiences for a TEDx event at an art center college. It discusses ideas for interactive and visually engaging elements along pathways between buildings to direct people. It also considers how to activate spaces like staircases, galleries and lobbies through graphics, projections, and activities to elicit conversation and highlight themes of inspiration and social impact. The goal is to maximize opportunities for networking and to convey messaging at each stage of the attendee journey.

1. TASK TEDx | Art center
Visitor Approach Design of a _______
Analysis for social impact.
BLUEJAYS
Alex
Devin
Catherine
Ian
Geoffery

2. MISSION STATEMENT THINGS TO CONSIDER TEDx | Art center
TEDx Art Center What if there was a
streaming orange/red
what messaging could we
convey?
College of Design line that directed peo-
aims to inspire ple through ACCD/the
whole directional walk-
and instigate through experience?
positive social “This is ACCD in action” //CATALYST
impacts through
design.

3. TEDx | Art center
APPROACH
interactive
processional
make it pop
eye-catching color

4. APPROACH TEDx | Art center
_ _
ribbons lined 2 | use the gates
the vertical (maybe a balloon
trees? gate?)
_ _
How could we possible direc-
make speed- tional signage
bumps a nicer
experience?
_ _
messaging with Consider perspec-
small signs on tives LEAVING
posts along the
hillside drive

5. TEDx | Art center
BRIDGE
TOWARDS THE
AHMANSON
Transitional theme:
students -> professionals
“converge”
“transformation”

6. BRIDGE TOWARDS THE AHMANSON TEDx | Art center
_ _
How far What if there were
should we a camera that took
take the “X” a picture if some-
in TEDx? one drove over the
speed bump before
the bridge?
_
Green walls on the
two face walls of
Ahmanson entrance
_ _
Do we want to dis- How can we use the
guise the entrance I-beams?
of Ahmanson? Projection/
Colors?

7. TEDx | Art center
VALET +
DINING
SPACE
the shared and
personal experience

8. VALET + OUTDOOR SPACE TEDx | Art center
_ _
picnic sheets/Ta- Food trucks and
bles? Live band? eating spaces
_
Where would peo-
ple go? Sculp-
ture garden, guest
lot, middle grass
field, garden area
_
How could we make
the trashcan expe-
rience interactive
and sustainable?
labels?

9. TEDx | Art center
WELCOME
PLATFORM
What if we created
an iconic object
that appeared all
over campus?
What if people
wanted to take it
home? They would
remember the event
more.

10. WELCOME PLATFORM TEDx | Art center
_
Utilize the rectan-
gle grid spaces of the
“Black box”
_
Use the sides of
the stairs for
messaging (good
eyeline)
_
red carpet

11. TEDx | Art center
REGISTER +
WILLIAMSON
GALLERY
Could we use the
gallery space to
showcase something
special?

12. REGISTER + WILLIAMSON GALLERY TEDx | Art center
_
Texture or light-
ing projection on
the lower ceiling
plane above the
security desk
_
all Designmatters
projects?
_
could we use the
gallery space to
showcase something
special?

13. V
TEDx | Art center
BRIDGE
what will the per-
spective be of peo-
ple just passing
by?

14. BRIDGE TEDx | Art center
_
vinyl stickers on
floor/hanging pan-
els/repetition
+ play music while walking
across?
_
“WHAT IF...?” theme
where questions were
asked to get people
thinking?
_ _
Make sure we con- Definitely need
sider design for signage to know to
both sides of the turn the corner
bridge right.

15. V
TEDx | Art center
UPSTAIRS
BEFORE THE
AHMANSON
Could upstairs be
used as a lounge
space?

16. UPSTAIRS BEFORE THE AHMANSON TEDx | Art center
_ _
definitely need to ACCD Orange x TED
clean up the li- Red
+ patterning? contrast?
brary walls/ads
_
What about the
bathrooms?
+ consider bathroom signage
for clarity
+ spoil the bathrooms with
perfume, etc.
_
Use media-tecture
on the library
wall to highlight
how great the li-
brary is?

17. V
TEDx | Art center
GOING
DOWN THE
STAIRS
“every step is a
stride towards al-
leviating pov-
erty/changing the
world...”

18. GOING DOWN THE STAIRS TEDx | Art center
_
Stairs are a
good graphic re-
tail space for the
sponsor
_ _
What if a certain MIDDLE STAIRS EX-
amount of $ was PERIENCE
donated by every + type in tweets
person walking on + stopping point
the stairs
_
tweets push to da-
tabase and even-
tually display
through projection
on the wall across

19. V
TEDx | Art center
AHMANSON
LOBBY
Lets maximize the
moments in space
designed best for
networking, writing
things down, sit-
ting with people...
how can we make
a space to elicit
conversation?

20. AHMONSON LOBBY TEDx | Art center
_
what if we uti-
lized the 4’ back
wall panels with
imagery?
_
vinyl banners
dropping down to
play with differ-
ent levels
_ _
Def need to cover up the
sculpt ure/ ugly parts of
What is the view-
the spaces point from the Ah-
manson across to
the photostage?

21. LEAVING`
TEDx | Art center
LEAVING/
DEPARTURE
could we integrate
an ending remark
through graphic
messaging?

22. LEAVING/DEPARTURE TEDx | Art center
_ _
any signage on Will the walk out-
their leaving side up the hill
journey? to go to the va-
let?
_
Where are people
going to go?