Presentation IS-4075, Optimizing Games for Maximum Performance and Graphic Fidelity, by Devendra Raut at the AMD Developer Summit (APU13) Nov. 11-13, 2013.

1. DEVENDRA
RAU
CO-­‐FOUNDER,
VP
EN
CIINOW
I

2. UT
CIINOW
PlaAorm
for
streaming
interacIve
visual
applicaIons
25
employees
(20+
in
engineering)
ExperIse
–
Graphics,
Video,
Networks,
Windows,
Embedded
compuIng
Raised
$14.5
M
Deployed
at
Service
Providers
worldwide
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3. M
Ron
Haberman
CEO
&
Co-­‐Founder
(ex-­‐Alcatel-­‐Lucent,
Strategy,
PM)
Makarand
Dharmapurikar
CTO
&
Co-­‐Founder
(ex-­‐NVIDIA,
Graphics,
Video)
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Devendra
Raut
VP
Engineering
&
Co-­‐Founder
(ex-­‐Alcatel-­‐Lucent,
SW
Dev,
Netw
Shay
Nahum
VP
Business
Development
(ex-­‐Alcatel-­‐Lucent,
Biz
Dev,
Strate

4. N
=>
DESIGN
CONSTRAINTS
plicaIons
of
future
will
be
mple,
Secure,
Cloud
delivered
S
agnosIc,
Device
agnosIc
vailable
everywhere
mes
are
the
first
wave
w
to
scale
from
100s
of
servers
to
10s
of
millions
of
servers
vice
Dial
Tone:
Has
gone
Cliché
ut
it
has
to
mimic
Electricity
or
Water
supply
elf
correcIve,
self
healing
Real-­‐Time
InteracIve
PlaAorm!
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5. D
GAMING
DELIVERED
t
opImized
ofitable
at
$10/Month
end
user
pricing
ter
than
current
generaIon
console
rks
over
unreliable
public
Internet
able
usiness
case
and
technology
work
at
large
scale
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6. iNOW
SoluDon
DELIVERY SYSTEM
Asset
Ingestion
NORTH
BOUND
INTERFACE
Seamless
connectivity to
managements
systems
Asset
Distribution
Asset
Delivery
Authentication
Systems
Billing and reporting
systems
USER INTERFACE
Customizable UI
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UI SDK
Social Media
Connectivity
Gamer Features

7. ure Set
ture
Set
Automated
Global
DistribuDon
SpectaDng
InnovaDve
Encoding
Specialized
Apps
Full
SSO
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Voice
chat
Game
Assist
Zero
Touch
Onboarding
Smart
Power
Any
Hardware
Android
Controller
N-­‐Screen
AdapDve
Streaming
GFX
Streaming
Smart
Load-­‐Balancing
Facebook
social
Graph
MulD-­‐Player
Scene
specific
Help

8. D
GAMING
COMPUTE
PIPELINE
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9. ING
CONSOLE
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10. ING
CONSOLE
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11. NCY
COMPARISON
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12. -­‐SPACE
SANDBOXING
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13. -­‐SPACE
SANDBOXING
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14. WORK
ADAPTATION
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15. WORK
ADAPTATION
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16. HICS
STREAMING
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17. VATIVE
VIDEO
ENCODING
10%-­‐30%
lower
bandwidth
AND
lower
compute!
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18. Cloud
management

19. chitecture
DISTRIBUTED
POPS
NETWORK
USER
HUB
POP
Smart Phone
Web
Server
Tablet
Data
Base
PC
Home Gateway
Broadband Network
Game
Streamer
720p Video Stream (4-6 Mbps)
Game Interaction Control Traffic (50-100Kbps)
TV Set
Top Box
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Virtualized
Game
Image
Load
Balancer
Policy
Data
Base
Gam
Inge

20. ?
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21. ROGENEOUS
APPLICATIONS
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22. ROGENEOUS
HARDWARE
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23. GRAPHICALLY
DISTRIBUTED
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24. BALANCER
(SERVICE
MANAGER)
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25. TENT
DELIVERY
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26. CATION
PUBLISHING
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27. OMER
INTERFACE
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28. ATIONAL
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29. ER
AWARE
In
The
Rack
In
The
Data
Center
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30. ACCESS
-­‐
STREAMING
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31. Game
Dev
for
cloud

32. VE
VS
CLOUD
fferent
distribuIon
mechanism
proved
back-­‐end
connecIvity
edictable
environment
w
users
and
use
cases
alyIcs
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33. PRESSION
AND
QUALITY
ginal
RGB
-­‐>
YUV
-­‐>
Compression
-­‐>
Lossy
Internet
-­‐>
Decompression
-­‐>
YUV
-­‐>
B
mpression
efficiency
reduces
with
omplexity
of
the
scene
omplexity
of
moIon
NOW
handles
all
pieces
in
the
chain
w
you
can
help:
mages
should
be
as
natural-­‐looking
as
possible
upport
Highest
AA
possible
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34. KEND
CONNECTIVITY
The
game
is
running
in
the
data
center
MulI-­‐player
synchronizaIon
server
also
running
in
the
data
center
Typical
ping
Ime
<
1ms;
Typical
bandwidth
1
Gbps;
No
packet
loss.
Use
it!
‒ Disable
all
latency
hiding,
packet
loss
miIgaIon
complexity
Goal:
MulIplayer
performance
will
be
bever
than
distributed
clients
‒ 25%
bever
than
local
console
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35. ERENT
DISTRIBUTION
MECHANISM
Game
has
to
be
onboarded
on
CiiNOW
CDN
nstantly
available
worldwide
on
any
device
mpervious
to
piraIng
How
you
can
help:
‒ Simplify
the
installaIon
process
‒ Keep
user
save
data
to
<
100
MB
‒ Simplify
patching/update
–
just
copy
files
Use
it!
‒ Release
early
‒ Patch
as
oxen
as
you
want
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36. USERS
AND
USE
CASES
ere
are
~250m
consoles
ere
are
~700m
broadband
connecIons
(and
growing
fast)
lity
to
reach
a
very
different
audience
nsumers
can
now
play
games
on
mulIple
devices
(TV,
tablet,
etc.)
ploit
the
opportunity
and
consider:
upport
mulIple
input
-­‐
touch,
camera,
voice
0
x
user
experience
V
display
with
phone
as
a
controller
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37. LYTICS
me
runs
in
the
data
center
ery
user
acIon
can
be
tracked
NOW
offers
deep
staIsIcs
and
analyIcs
e
it!
est
features,
add-­‐ons
in
isolaIon
Measure
user
experience
directly
in
real-­‐Ime
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38. AMD
CiiNOW

39. &
CIINOW
COLLABORATION
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40. Case
studies

41. STUDY
–
KOREA
TELEKOM
Olleh
TV
is
Korea’s
#1
IPTV
service
aunched
July,
2013
under
KT
brand
ntegrated
with
TV
service
Concept
to
Service
in
3
months
The
lowest
latency
in
the
market
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42. STUDY
–
PUBLISHER+MSO
aunched
gaming
trial
Dual
Screen
–
iPad
as
controller
Powered
by
CiiNOW
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43. P
ake
cloud
gaming
a
viable
business
novaIve
cloud-­‐only
features
siness
model
flexibility
ady
to
power
your
cloud
gaming
soluIon
nded
Service
within
weeks!
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44. AIMER
&
ATTRIBUTION
maIon
presented
in
this
document
is
for
informaIonal
purposes
only
and
may
contain
technical
inaccuracies,
omissions
and
typographical
er
maIon
contained
herein
is
subject
to
change
and
may
be
rendered
inaccurate
for
many
reasons,
including
but
not
limited
to
product
and
roa
omponent
and
motherboard
version
changes,
new
model
and/or
product
releases,
product
differences
between
differing
manufacturers,
so
BIOS
flashes,
firmware
upgrades,
or
the
like.
AMD
assumes
no
obligaIon
to
update
or
otherwise
correct
or
revise
this
informaIon.
However,
he
right
to
revise
this
informaIon
and
to
make
changes
from
Ime
to
Ime
to
the
content
hereof
without
obligaIon
of
AMD
to
noIfy
any
per
ions
or
changes.
KES
NO
REPRESENTATIONS
OR
WARRANTIES
WITH
RESPECT
TO
THE
CONTENTS
HEREOF
AND
ASSUMES
NO
RESPONSIBILITY
FOR
ANY
ACIES,
ERRORS
OR
OMISSIONS
THAT
MAY
APPEAR
IN
THIS
INFORMATION.
CIFICALLY
DISCLAIMS
ANY
IMPLIED
WARRANTIES
OF
MERCHANTABILITY
OR
FITNESS
FOR
ANY
PARTICULAR
PURPOSE.
IN
NO
EVENT
WILL
AMD
ANY
PERSON
FOR
ANY
DIRECT,
INDIRECT,
SPECIAL
OR
OTHER
CONSEQUENTIAL
DAMAGES
ARISING
FROM
THE
USE
OF
ANY
INFORMATION
ED
HEREIN,
EVEN
IF
AMD
IS
EXPRESSLY
ADVISED
OF
THE
POSSIBILITY
OF
SUCH
DAMAGES.
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dvanced
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Inc.
All
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reserved.
AMD,
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respecIve
owners.
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