It's time to toss out your Rolodex and turn those business cards into a live, interactive network. Walk away from this session with these valuable tips on mastering the free-of-charge benefits of using LinkedIn: how to make your profile stand-out, what do first, second, and third connections mean and why should you care; costly upgrades are not required for success; how to get a full profile view of a non-connection; the etiquette of LinkedIn; who to not invite and why; benefits of Groups; and creating updates that provide value to your otherwise lifeless collection of business cards.

1. "Virtual Networking: Harnessing
the Power of LinkedIn"
Presented by:
Valarie Wilder
Sales Manager, Rancho Bernardo Inn
vwilder@jcresorts.com
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@ValarieWilder on Twitter

2. Ice Breaker
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3. Outline
• SOCIAL MEDIA OVERVIEW
• LINKEDIN STATS
• DESIRED TAKEAWAYS FROM TODAY
• FACEBOOK VS. LINKEDIN
• SEO (GOOGLE SEARCH OF YOUR NAME)
• SETTINGS
• HOME PAGE
• BASICS OF PROFILE
• SKILLS SECTION
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4. Outline
• COMPANY PAGES
• CONTACTS TAB
• TWITTER AND LINKEDIN
• APPLICATIONS
• RECOMMENDATIONS
• INBOX
• VIEW FULL PROFILE OF NON CONNECTION
• CONNECTION REQUESTS
• REQUESTING CONNECTIONS
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5. Outline
• GROUPS
• LINKEDIN TODAY (NEWS TAB)
• KEEPING YOURSELF SOCIALLY RELEVANT,
POSITIVE, AND PROFESSIONAL
• YOU HAVE CONNECTIONS NOW WHAT DO
YOU DO WITH THEM
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6. Social Media Overview
“Differentiation isn't something you can
achieve in an afternoon or buy from
Staples.” – Jeffrey Gitomer
“I've learned that people will forget what
you said, people will forget what you did,
but people will never forget how you
made them feel.” ― Maya Angelou
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7. Social Media Overview
Find your authentic voice
-Dave Kerpen, CEO of Likeable Media
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8. LinkedIn Stats
• As of March 31, 2012 professionals are signing up
to join LinkedIn at a rate of approximately two new
members per second.
• As of March 31, 2012, LinkedIn operates the
world’s largest professional network on the Internet
with 161 million members in over 200 countries and
territories.
• Sixty-one percent of LinkedIn members are located
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outside of the United States, as of March 31, 2012.
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9. LinkedIn Stats
• LinkedIn members did nearly 4.2 billion
professionally-oriented searches on the platform in
2011 and are on pace to surpass 5.3 billion in 2012.
• As of March 31, 2012, LinkedIn counts executives
from all 2011 Fortune 500 companies as members;
its corporate hiring solutions are used by 82 of the
Fortune 100 companies.
• LinkedIn represents a valuable demographic for
marketers with an affluent & influential membership
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10. LinkedIn Stats
• More than 2 million companies have LinkedIn
Company Pages
• As of March 31, 2012, there are more than
400,000 unique domains actively using the
LinkedIn Share button on their sites to send
content into the LinkedIn platform.
• LinkedIn members are sharing insights and
knowledge in more than one million LinkedIn
Groups
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11. Desired Takeaways
Brainstorm Desired LinkedIn Takeaways
1.
2.
3.
4.
5.
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12. Facebook VS LinkedIn
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13. Google Search of Your Name
• Public Profile LinkedIn view – What’s the
difference?
• Importance of Summary and Headline
• What’s not seen on public profile view?
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14. Settings
• Profile
• E-mail Preferences
• Groups, Companies & Applications
• Account
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15. Home Page
• Spend 2 minutes at most when first logging
in
• Who is connecting with whom?
• What Groups have people joined?
• What articles are my connections posting?
• Who has viewed my profile and why should I
care?
• Magnified Glass (Keep all updates relevant –
delete where needed) Templates
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16. Basics of Profile
• Headline
• Current Positions
-Can Edit “Display Name” of Company
• Past Positions
• Education
• Websites
• Summary (back to SEO)
• Ability to change order of sections
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17. Skills Section
• So popular actually has it’s own tab off of
Home Page
• Easy way to display your skills on your
profile
• Connect with others that have your same
skills
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18. Company Pages
• Important that every current or past
company links to an actual LinkedIn
company profile page
• Overview of how to create a Company
Profile Page
• What if you are self employed?
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19. Contacts Tab
• Sort by Company, Location, Industry, etc.
• Easy ability to e-mail up to 50 contacts
from same company at one time
• E-mail blasts
• Going on a trip and want to set up
appointments Free Powerpoint Templates Page 19

20. Twitter and LinkedIn
• Why should I have my Twitter on my
LinkedIn profile?
• How do I go about adding my Twitter
account to my LinkedIn profile?
• Can I have multiple Twitter Accounts on
my LinkedIn profile?
• Do not tweet directly from Twitter to
LinkedIn with “#in”
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21. Applications
• Events (Join and Create)
• Amazon
• TripIt
• Slideshare
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22. Recommendations
• How to go about asking for them and why
should you
• Make your requests social and
personalized
• How to go about giving them and why
should you
• How many is too many?
• Aides with SEO and credibility
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23. Inbox
• Archive button
• Ability to search inbox by keyword
• Ability to view outstanding invitations
• Compose messages right through LinkedIn to
your first connections only
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24. View Profile of Non Connection
• What does “Out of my Network” mean?
• What if I can only see the first initial of
someone’s last name?
• What if I can’t see the person’s title?
• How do I get to view more profiles of
LinkedIn users? Powerpoint Templates
Free
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25. Connection Requests
• Strangers asking to connect with you
• Vendors/Suppliers asking to connect with
you
• Only accept people with whom you’ve
shaken hands?
• How do you decline a request to connect? 25
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26. Requesting Connections
• Other and Friend (if prompted to input e-mail should
be ignored)
• OK to click “Have worked together” even if haven’t
• Join more Groups (makes this easier)
• 300 Max Characters (no e-mail addresses or web
links)
• Be personal (social media)
• If there is any chance the person won’t accept, think
twice about your approach
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27. View Profile of Non Connection
• What does “Out of my Network” mean?
• What if I can only see the first initial of
someone’s last name?
• What if I can’t see the person’s title?
• How do I get to view more profiles of
LinkedIn users?
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28. Connection Requests
• Strangers asking to connect with you
• Vendors/Suppliers asking to connect with
you
• Only accept people with whom you’ve
shaken hands?
• How do you decline a request to connect?
• Live Example
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29. Requesting Connections
• Is there any doubt this person will accept or not?
• Other and Friend (if prompted to input e-mail
should be ignored)
• OK to click “Have worked together” even if
haven’t
• Join more Groups (makes this easier)
• 300 Max Characters (no e-mail addresses or
web links)
• Be personal (put the social in social media)
• Live Example
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30. Groups
• Join 50 Groups
• Eliminates “Out of my Network”
• Start Discussions
• How and Why to Create a Group
• Be Social and Active
• Be Relevant and Professional
• If you think it could come across as salesly
or narcisstic don’t post it
• “Follow” other Free Powerpoint Templates
Group Members Page 30

31. LinkedIn Today
(Personalized Current News)
• Create a customized page of tailored
news sources
• Top Sources
• Suggested Industries
• Find relevant industry articles to share
with your network
• Great way to find resources to be social
with your network (Great content source to
share with your network)
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32. Keeping Yourself Socially Relevant,
Positive, and Professional
Ask yourself these questions when posting
updates:
•What are your first connections interested
in reading about?
•Would your post go on the cover of New
York Times?
•Are you contributing relevant and positive
info. to your network?
•Are you being social on LinkedIn?
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33. You Have Connections
Now What Do You Do With Them?
• Get Social with them on your
Homepage (Like, Comment,
Share)
• Post relevant articles to provide
value to your network
• Stay current with job changes
among your network
• Reach out to network when
traveling
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• Set-up coffee dates with network Page 33

34. Merge LinkedIn w/ Outlook
• Download the latest version of the Outlook Social
Connector from Microsoft (Outlook 2003, 2007, or 2010
is required)
• Once that is installed, download the Outlook Connector
• Restart your Outlook and follow the instructions to
connect your LinkedIn account to Outlook
• As soon as LinkedIn and Outlook are connected, Outlook
will start bringing in information about your LinkedIn
network. You should then start seeing profile photos and
activity for any connection that e-mails you via Outlook.
• http://blog.linkedin.com/2010/02/17/linkedin-microsoft-
outlook/ (info taken from this site)
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35. Return to Initial ?’s
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36. Homework
• Professional Profile Photo
• Headline that’s not just your current title
• Summary as close to 2,000 characters as
possible telling us your personal compelling
story as to why you matter
• Profile that markets the benefits of partnering
with you & your organization
• Proofread profile line by line (spelling and
grammatical errors ruin credibility)
• Join 50 Groups Free Powerpoint Templates them
and get active in
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37. Homework
• Consistently engage with your online
professional network
• Google Search your name
• Don’t Ask for a LinkedIn connection
request unless you’re 100% sure it will be
accepted – When in doubt don’t ask.
• Create a Twitter Account with Bio and Pic
• Engage with your hotel partners, vendors,
and customers on Twitter and LinkedIn
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38. Homework
• Remember to ask myself “Am I being
Social, Not Salesy?”
• Adjust your Group e-mail settings
• Request to connect with your rolodex
• Ask for Recommendations and Give them
• Request to connect w/ everyone you meet
from Dest Showcase Chicago
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