Video is the ultimate medium for reaching an audience of 100, 500, or even thousands. What makes a video good, bad, or successful? Is it the message, the overall cost, the quality, or a combination? Whether you're a beginner or have experience in the making of a video, this presentation provides valuable information into the production process, how to select a company, and where and how to seek cost cutting techniques—without sacrificing quality. Get insight into industry techniques; solutions to challenges; and useful tools for producing a cost-effective, quality video for your next meeting, convention, or trade show.

1. Video + Marketing = IMPACT
Brad Gentile
Bottomline Video & Creative Group
Jason Chmiola
WebLink Audio Video
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2. Why Video? Why Now?
 50% of Internet traffic in 2011 was video
 4 billion daily views on YouTube
 Facebook is now the 5th largest provider of videos
 Increases a buyers decision by 64%
 Businesses are 50x more likely to appear on the
first page of Google with video on their webpage
 52% take action following the viewing of a video
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3. Why Video? Why Now?
"According to a study by the University of
Pennsylvania Wharton School of Business,
prospects are 72% more likely to purchase
a product or service when video is used
and they make their buying
decisions faster.“
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4. Video + Marketing = IMPACT
 Video offers the ability to connect with your audience.
 Video is a people magnet.
 Video is now expected.
 Video creates a point of separation from competitors.
 Video provides one clear, concise and consistent message.
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5. Social Media / Live Streaming
• Drive viewers to your website
• Interactivity; chat windows
• Increase brand awareness
• Facebook, Google pages, Business website
• Cross-channel marketing
• Imbed video/web streaming to your web page
and social media sites.
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6. A Scalable Process
 Select the right production partner
 Create relevant, targeted messages
 Don’t assume it has to be big crews
and big budgets.
 Production Variables = time and cost
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7. Cost Effectiveness
 Scriptwriting
 Content Development
 Crew Size
 Days of Taping/Editing
 Music, Narration, Graphics
 Production Gear
 Toys R Us
 HD vs. SD
 Use of Stills
 Delivery Mechanism
 File Conversions
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8. Preparation and Process
 Discuss your vision
 Approve a budget
 Educate yourself
 Competitors
 Likes, wants and needs
 Reputable and knowledgeable producer
 Production partners
 Industry experience
 Samples and references
 Value added
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9. Preparation and Process
 Explore your options
 Effective, feasible, reasonable
 Distribution
 Do your homework
 Be passionate . . .You’re the key!
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10. Contact Information
Brad Gentile
Bottomline Video & Creative Group
brad@bottomlinevideo.com
301.514.1560
Jason Chmiola
WebLink Audio Video
jason@weblinkaudiovideo.com
202.596.2861
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