This is our last presentation about Human-Centered Design for Social Innovation Workshop.

1. URBAN KAMPONG FARMING –
C C C ACTION PLAN!!!
15/05/14@200 Rumah Besi, Tangerang

2. The Design Process
A reminder
(on what the DAG team already been doing):
Week 1: did the DT-HCD Intro phase and produce 2
prototypes.
Week 2: Discover Phase 1 decide to take our own
DESIGN Challenge & produce the HMW Question:
How might we encourage good garbage dumping
habits among undeserved children in Kampong
Pondok Pucung, Tangerang, INDONESIA?
Week 3: Discover Phase 2 did our research by
initiating an event ‘COLOR YOUR KITE’ day
Week 4: Ideation Phase – Surprise! After gruelling
session we developed our new HMW Question: How
might we generate the community (of Kampong
Pondok Pucung, Tangerang, INDONESIA) to keep
their kampong uncluttered/orderly in order to lift up
their pride?
WEEK 5: Prototype Phase 1 - Hardest part, as we
have to build our ideas into something tangible,
enriched one’s experience and of course meaningful!
We chose then to do URBAN KAMPONG FARMING!,
WEEK 6: Prototype Phase 2 – Create the prototype :
CCC – Cultivating, Composting, Coloring
BBB – Berkebun, Biopori, Bermain in Indonesian

3. Hello, we are, the DAG
Team doing the 5th Part
of HCD Workshop:
Moving Forward Phase!
URBAN KAMPONG FARMING
C C C ACTION PLAN!!!

4. OUR NEW ‘HMW’ QUESTION
How might we generate the
Community (of Kampong Pondok
Pucung, Tangerang, INDONESIA) to
keep their kampong
uncluttered/orderly in order
to lift up their pride?
The Prototyping:
CCC – Cultivating, Composting, Coloring
BBB – Berkebun, Biopori, Bermain in Indonesian
Put together, the three activities Cultivating, Composting, Coloring or CCC will be our prototype for
Urban Kampong Farming Campaign. It will respond to our themes from Ideation phase: VALUE, HOPE
and HYGIENE. It will be for the mothers (although not limited) and the children, where they can farm
and have fun, while in the same time change their attitude towards garbage .The prototype that we
built tried to respond to the real limited space (pic.on the right). The width is only + 50 cm and use for
hanging clothes. While inserting CCC, our prototype will still incorporate local habits.
Urban Kampong Farming

5. Team Dynamics
We love to work together, and it was during the DISCOVER & IDEATE we
are both most inspired and frustrated! We always reach resolutions!
The Course
Most successful part: always push us to work collaborative and think
OUT OF THE BOX! Weakest part difficulties on discussing with you guys,
the IDEO team, Thus we propose: (1) appoint ex-member as
representation in each region; (2) train them, and; (3) make a
competition with a grant for the most successful and innovative team
Us!
Most natural for us: DISCOVER phase
Hardest part: IDEATE phase – We kept asking, are we ON TRACK?
Missing skills set: DISCOVER & PROTOTYPE phase, thus we need
Anthropologist/Sociologist for helping us empathize with community
member; and specific technical skills for building prototypes.
What the others Do
Jakarta Bianglala is doing kampong gardening too, very interesting! We
kept asking why, and here are our opinion: we share the same culture,
the same geographic context, more or less the same people (urban
kampong community), so therefore same problems. But why the same
ideation? (the same) Culture and (low) technology accessibility!
Our next 3 steps
Cultivate testing by ourselves, Create Campaign
and CCC Prototype refinement
OUR STILL BELOVED ‘HMW’
QUESTION
How might we generate the
Community (of Kampong Pondok
Pucung, Tangerang, INDONESIA) to
keep their kampong uncluttered/
orderly in order to lift up their pride?

6. IT’S JUST THE
BEGINNING OF OUR
DAG TEAM -
URBAN KAMPONG
FARMING
NOW IT’S TIME FOR
C C C
ACTION
PLAN!!!

7. URBAN KAMPONG FARMING
C C C ACTION PLAN!!!
OUR STILL BELOVED
‘HMW’ QUESTION
How might we generate the
Community (of Kampong
Pondok Pucung, Tangerang,
INDONESIA) to keep their
kampong uncluttered/
orderly in order
to lift up their pride?
DAG NEXT
DISCOVER:
Cultivate
Ourselves!
DAG NEXT
IDEATE:
Create
Campaign
DAG NEXT
PROTOTYPE:
C C C REFINE!
DAG
DO!!!
15/05/14 23/05/14 05/06/14
12/06/1430/05/14 19/06/14

8. URBAN KAMPONG FARMING
C C C ACTION PLAN!!!
OUR STILL BELOVED
‘HMW’ QUESTION
How might we generate the
Community (of Kampong
Pondok Pucung, Tangerang,
INDONESIA) to keep their
kampong uncluttered/
orderly in order
to lift up their pride?
DAG NEXT DISCOVER:
Cultivate Ourselves!
DAG NEXT
IDEATE:
Create
Campaign
DAG NEXT
PROTOTYPE:
C C C REFINE!
DAG DO!!!
15/05/14 23/05/14 05/06/14
12/06/1430/05/14 19/06/14

9. Our name:
the DAG Team
The Challenge we’re
most passionate about
working to solve:
URBAN KAMPONG
FARMING
C C C
ACTION PLAN!!!
Our First Step is to
Cultivate
ourselves!
OUR STILL BELOVED
‘HMW’ QUESTION
How might we generate the
Community (of Kampong
Pondok Pucung, Tangerang,
INDONESIA) to keep their
kampong uncluttered/
orderly in order
to lift up their pride?

10. REFLECTION:
WOW!
(No need to say more…)
THANK YOU HCD – DT &
+ACUMEN!
Let’s Do
Urban Kampong Farming
CCC – Cultivating, Composting, Coloring
OUR STILL BELOVED
‘HMW’ QUESTION
How might we generate the
Community (of Kampong
Pondok Pucung, Tangerang,
INDONESIA) to keep their
kampong uncluttered/
orderly in order
to lift up their pride?

11. See you on our Urban Kampong Farming
CCC – Cultivating, Composting, Coloring
ACTION!! DAG DO!!!