NestUp, Brussels, Belgium 2012-09-027
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LUXr is an accelerator program that educates early-stage entrepreneurs through an 8-week residency, core curriculum learning products, workshops, and advising. It is located in San Francisco and founded by Janice Fraser, Jason Fraser, and Kate Rutter to help startups deliver products customers want through effective practices.
![About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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NestUp, Brussels, Belgium 2012-09-027
- 1. Tristan Kromer LUXr.co @TriKro
- 2. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
- 3. Disclaimer I am not an expert in your business. Only you can be the expert in your business. My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
- 4. You got it! Trust me... I’m a lean startup expert!. woosh!
- 7. product
- 8. product UI
- 9. product UI
- 18. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 19. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 28. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herself Household income is $15k / year Feel like she has life under control 34 years old “to clone herself” Lives in Walnut Creek, works in San Jose
- 32. Tristan Kromer LUXr.co @TriKro
- 33. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
Editor's Notes
- I want to explain emphasize three points today:\n1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n2) Our job is learn about the human being, in a certain context, with a problem.\n3) The way we learn is by talking to human beings.\n
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- This terrifies me. I don’t want learn startup to wind up as this.\nAssisted Blind Pivot – Changing business models based on the advice of investors, mentors, “lean startup experts“, or other individuals who also haven’t gotten out of the building and talked to the humans.\n
- Your job as a startup is to find out what’s in the box.\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
- 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
- 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
- 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
- This is not learning.\n2) Our job is learn about the human being, in a certain context, with a problem.\n\n
- This is not learning.\n
- This is learning.\n
- 2) Our job is learn about the human being, in a certain context, with a problem.\n...before we run out of money.\n
- We can learn from Customer Development\n
- How do we learn? Build measure learn!\n
- How do we learn?\nGo backwards!\n
- We have many tools. The tools are not important.\n
- We have many tools. The tools are not important.\n
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- Thank you!\n
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