A fast and furious workshop on developing an MVP using a sample startup idea for task management software. This presentation covered a lot of the basics and went through some MVP examples.
3. About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012
4. Disclaimer
I am not an expert in your business.
Only you can be the expert
in your business.
My job is:
• to ask the unasked questions;
• to challenge assumptions;
• and give you tools to succeed.
13. “...that version of a new product
which allows a team to collect the
maximum amount of validated
learning about customers with the
least effort”
- Eric Ries
50. • Mass Market
• Niche Market
• Segmented
• Diversified
• Multi-sided Platforms
• As vague as possible
51.
52.
53. BEHAVIORS
Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
Calls to remind husband for errands
DEMOGRAPHICS NEEDS & GOALS
Married, 2 kids Help coordinating errands, manage
kids, keep things running
Working mom
Have time for herself
Household income is $15k / year Feel like she has life under control
34 years old
“to clone herself”
Lives in Walnut Creek,
works in San Jose
70. • Physical • Key Partners
• Intellectual • Optimization of
Economies of Scale
• Human • Reduction of Risk
• Financial • Acquisition of particular
resources and activities
78. About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012
Hinweis der Redaktion
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Bolt Creative’s Dave Castelnuevo and freelance artist Allan Dye.\n\nThey finished the game, submitted it to Apple on Jan. 3, and then saw it appear on the App Store on Jan. 9. A half-dozen fans reviewed it and offered valuable feedback. Some said it was fun for five minutes and then got boring.\n\nAt the peak, Pocket God was selling about 18,000 copies a day. At 99 cents, that meant $18,000 a day was coming in.\n
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Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
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I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
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Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n