2013 09-23 Your MVP Sucks at VelocityIN Accelerator
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YOUR MVP SUCKS This workshop is about testing product market fit. You should walk away with: • An understanding of how User Experience effects other aspects of your Business Model • A clearly defined Minimum Viable Product (MVP) • Metrics to measure your progress towards Product / Market Fit (P/MF)
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2013 09-23 Your MVP Sucks at VelocityIN Accelerator
- 3. I am not an expert in your business. Only you can be the expert in your business. My job is: •to ask the unasked questions; •to challenge assumptions; •and give you tools to succeed.
- 5. Step 1)
- 6. Step 2)
- 7. Step 2.5)
- 8. Step 3)
- 12. “...that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort” - Eric Ries
- 18. User Experience
- 20. A person’s perceptions and responses that result from the use or anticipated use of a product, service or system. User Experience is... product UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
- 22. A Real Example
- 26. Early Wireframes
- 29. Test with an MVP
- 36. Test with another MVP
- 46. Hacking the Business Model Canvas for MVPs
- 52. Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk BEHAVIORS Calls to remind husband for errands Help coordinating errands, manage kids, keep things running Have time for herself Feel like she has life under control NEEDS & GOALS “to clone herself” Working mom 34 years old Lives in Walnut Creek, works in San Jose Married, 2 kids Household income is $150k / year DEMOGRAPHICS
- 53. •Newness •Performance •Customization •“Getting a Job Done” •Design •Brand Status •Price •Cost reduction •Risk Reduction •Accessibility •Convenience / usability
- 56. •Sales force •Web sales •Own stores •Partner stores •Wholesaler •Awareness •Evaluation •Purchase •Delivery •After sales
- 57. •Quora •PTA meetings •Twitter •Parenting blogs •Facebook •Meetup.com groups •SEO •SEM (Adwords) •Flyers •Trade associations •Google Groups •App store •Task rabbit •Craigslist •Daycare centers •After school programs
- 58. •Personal assistance •Dedicated personal assistance •Self-service •Automated services •Communities •Co-creation
- 59. •Email •Phone call •SMS •Contact us form •Help desk •IRC Channel •Live Chat •Forum •1-800-555-1212
- 61. •Share/assign task •Export to calendar •Send SMS reminder •Set task deadline •Others accept tasks •View task calendar •Enter tasks due date •Add profile pic •Enable geolocate •Receive “done” SMS •Enter tasks •Download the app •Mark task “done” •Connect via facebook •Enter task location
- 63. •Optimization of Economies of Scale •Reduction of Risk •Acquisition of particular resources and activities Partners
- 64. •Machine learning algorithm •Amazon Mechanical Turk •Facebook •Twilio •Twitter •Google Partners •Taskrabbit •Landing page •Create task page •etc •Access to Contacts •Coders •Odesk
Hinweis der Redaktion
- • An understanding of how User Experience effects other aspects of your Business Model • A clearly defined Minimum Viable Product (MVP) • Metrics to measure your progress towards Product / Market Fit (P/MF)
- Go backwards to go forwards.
- What is an MVP?