2. About LUXr
LUXr provides practical, hands-on tools for entrepreneurs
around the world. LUXr helps startups deliver products that
customers want, need and love to buy.
Janice Fraser, Founder & CEO LUXr • 3435 Cesar Chavez
Jason Fraser, Co-Founder & Operations Lead San Francisco, CA • 94110
Kate Rutter, Co-Founder & Designer info@luxr.co • http://luxr.co • twitter: @luxrco
LUXR.CO April 2013
50. “...that version of a new product
which allows a team to collect the
maximum amount of validated learning
about customers with the least effort”
- Eric Ries
LUXR.CO April 2013
67. Quantitative vs. Qualitative
Do people use it? How should I design the new one?
Which is better? Why won’t people use it?
Did we do the right thing? What’s wrong with this?
Are these results good? How could I make this better?
Are we making progress? Why do people do that?
What do people love about it?
How can I improve conversion?
Why is there dropoff?
What do they think this should do?
CLOSED questions OPEN questions
LUXR.CO April 2013
69. User Experience is...
A person’s perceptions and responses
that result from the use or anticipated use
of a product, service or system.
product UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
LUXR.CO April 2013
72. About LUXr
LUXr provides practical, hands-on tools for entrepreneurs
around the world. LUXr helps startups deliver products that
customers want, need and love to buy.
Janice Fraser, Founder & CEO LUXr • 3435 Cesar Chavez
Jason Fraser, Co-Founder & Operations Lead San Francisco, CA • 94110
Kate Rutter, Co-Founder & Designer info@luxr.co • http://luxr.co • twitter: @luxrco
LUXR.CO April 2013
Hinweis der Redaktion
History of LUXr
How many chances do you have to learn?
How do we learn? Build measure learn!
How do we learn? Go backwards!
This is not learning. Our job is learn about the human being, in a certain context, with a problem.
This is not learning.
This is learning.
on page 11 of your facilitator guide, you’ll find a description of the LUXr Meta Patterns - these are patterns of work, rituals, that we use throughout the bento boxes. What patterns did you find helpful and could see bringing back to your own team?
What is an MVP?
Qualitative data makes Quantitative data actionable