Marketing plan final paper

MARKETING PLAN/STRATEGY FOR MANAGEMENT DEPARTMENT
Presented to:
Kristy Weidman and Management Faculty at
Oregon Institute of Technology
BUS 473 Marketing Plan Development/Strategy
Prepared by:
Tiffany Barnes
Derek Scott
June 2015

ii
2015-2016 Marketing Plan and Strategy for the Marketing Degree Option
Executive Summary
The Oregon Tech marketing degree currently serves 31 students on the Klamath Falls
campus. This program teaches its students the life skills needed to excel in a job after graduation
or to move on to a master’s degree. However change is needed to ensure this program is
sustainable. This marketing plan was designed to revamp the marketing degree option at Oregon
Tech. This report includes a summary of all of our research done, and recommendations for the
department based on our research. We have designed 5 recommendations with fairly easy to
follow implementation instructions. In addition the activities we choose cost very little to no
money at all. They will just take some time and dedication from the department.
Based on our research the program will cease to exist if there is not something done to
bring in more students. It is expected that only 1 or 2 students will enroll in the program in the
next four years. This is not enough to even replace the students graduating out of the program for
one year. With the use of our recommendations it is possible to save this degree and make it
larger than it has ever been. In addition the marketing department is currently doing nothing to
address its correct target market. Through our research we have identified the correct target
market that can be backed up with data, and designed recommendations specifically to reach
these students.
The overall goal of this marketing plan is to increase enrollment by 15 new students each
year. This is enough to replace the students going out and also grow the program.
And a potential step by step plan to implement our marketing efforts can be found in the
work plan section of our report. Following successful implementation of this plan we hope to see
the marketing department grow to new levels.

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TABLE OF CONTENTS
PROGRAM DESCRIPTION..........................................................................................................iv
History.........................................................................................................................................iv
Mission Statement.......................................................................................................................iv
Faculty.........................................................................................................................................iv
Location .....................................................................................................................................vii
Development Stage ................................................................................................................... viii
Product and Services Offered ................................................................................................... viii
Current Promotional Activities ...................................................................................................ix
SITUATION ANALYSIS ..............................................................................................................ix
Industry Size and Growth Trends ...............................................................................................ix
PROGRAM CONTEXT .................................................................................................................ix
Technology...................................................................................................................................x
Cultural.........................................................................................................................................x
Economic .....................................................................................................................................x
Political Legal .............................................................................................................................xi
Competitor Analysis .......................................................................................................................xi
SWOT ANALYSIS .......................................................................................................................xii
CURRENT STUDENTS SERVED/MARKET SEGMENTATION............................................ xiii
Demographics ........................................................................................................................... xiii
Geographics .............................................................................................................................. xiii
Psychographics.......................................................................................................................... xiii
Consumer Purchase Process and Influencers................................................................................ xiii
TARGET MARKETING..............................................................................................................xiv
EVALUATION OF CURRENT MARKETING MIX ..................................................................xv
KEY MESSAGE POINTS............................................................................................................xvi
2015-2016 MARKETING LAUNCH...........................................................................................xvi
NEW POSITIONING STATEMENT ......................................................................................xvi
GOAL/DESIRED OUTCOME............................................................................................... xviii
LAUNCH OBJECTIVES AND TACTICAL APPROACHES .................................................. xviii
WORK PLAN FOR MANAGEMENT DEPARTMENT 2015-2016......................................... xxii
Work Plan for PHM 2014-15................................................................................................... xxii
References................................................................................................................................... xxiv
Appendix A..................................................................................................................................xxv

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PROGRAM DESCRIPTION
History
The marketing program was started in 1997. The latest enrollment for 2015 was a total of
31 students. Students peruse the marketing degree for careers in management, advertising,
research, consulting, sales, and many others. The objective of this degree is to prepare students
for employment or to prepare students for an entry into a master’s program.
Mission Statement
The mission statement for the management is as follows: “The Management – Marketing
Option is a challenging, applicable degree program that integrates management concepts in a
technical and innovative setting as required by today’s dynamic business environment. The
program develops graduates with relevant skills preparing students for entry into management
careers in business, government, public, or social service organizations. Industry-trained faculty
translates theory to practice; advising students through the diversity of the curriculum, project-
based learning, and internships. The degree serves those students that seek a personal, hands-on
learning experience and the needs of the businesses that employ them”.
Faculty
The program director is Hallie Neupert. The two professors who make up the marketing
department are Kristy Weidman and Don DaSaro.
Kristy Weidman’s biography is as follows: She has had the pleasure of teaching
management courses at OIT since 2007. She earned her Bachelor of Science degree in
Management with an emphasis in Marketing from OIT in 2000. After that, she received an MA
degree from Thomas Edison State College. It wasn't until her late twenties when she was able to

v
start higher education. She was a "non-traditional" student and worked full time and went to
school full time. Therefore, she understands what it is like to juggle many different
responsibilities. She often attended classes during my lunch hour.
Right out of high school, she joined the U.S. Navy and worked as a broadcast journalist.
She received training at the very prestigious DINFOS (Defense Information School) in
Indianapolis, Indiana. Her experience in the military was incredible and profoundly shaped
where she is today. When she moved back to Oregon in the 90's, she began applying what she
had learned in the military by working as a videographer for a video production company. She
then went on to work in marketing and found she was particularly drawn to advertising. She had
the opportunity to run an in-house advertising agency at the ripe age of 25. She loved the
dynamic world of advertising. At 26, she enrolled at OIT and used her prior military experience
to work as the public affairs representative for the Oregon Air National Guard. After graduating
from OIT, she enrolled in a graduate program.
Prior to coming to OIT, she was an instructor with Oregon State University Extension
Services in Klamath County. She had the pleasure of managing the OSU Master Gardener and
Junior Master Gardener programs. She loved her job at OSU, especially working with children
and sharing her love of gardening with such young, open minds. “There is nothing like watching
children grow and harvest the bounty they produce--from seed to plant to plate”. After four
years, she left her job at OSU to focus on teaching courses and advising students at OIT. She
thoroughly enjoy working at OIT and appreciates the diversity of programs offered. A couple of
years ago, she traveled to Tanzania, Africa with the Oregon Tech Engineers Without Borders
(EWB) crew. She documented their work in Tanzania and produced a video. “Traveling to
Africa was an incredible experience--it allowed me to see the extraordinary work our engineers

vi
perform abroad and to also see, firsthand, the plight of those who struggle each day to acquire
the essentials that most of us take for granted”.
She is an active member of my community and feel it is my civic responsibility to lend
my support in any way I can. I serve on both the Discover Klamath Board and Klamath Basin
Youth Without Borders (KBYWB) Board. Over spring break, I traveled with KBYWB to
Trinidad and Tobago on a humanitarian project. It was an incredible experience.
When she is not in the classroom, she donates her time volunteering at the Discover
Klamath Tourism Center where she gets to meet and assist many people from all over the world.
“As you can probably tell, I love the community where I reside, and I am committed to making it
prosper by participating in various groups and committees. I am also very passionate about
learning. Each quarter, I audit courses on campus. This summer (2015), I will be going through
the Marketing Strategy Certification program through Cornell University. The certification
program is designed for working marketing professionals who want to keep up-to-date in the
latest practices. I will be able to share what I learn by implementing such practices in the
classroom”.
Don DaSaro’s biography is as follows: He graduated from the Missouri School of Mines
at Rolla with a B.S. in Civil Engineering and completed an MBA (Finance) at Marymount
University in Virginia. He retired from a 41-year career with Caterpillar in marketing, sales
operations, various management levels and human resources in Asia (28 years), Latin America
and Washington DC. Foreign languages include Indonesian, Malaysian and some Spanish. While
in Washington, D.C. was an advisor on trade to various committees and business councils,
including the U.S.-China Business Council, U.S.-Vietnam Business Council, Sustainability
Forest Committee of the Smithsonian Organization (now called the Tropical Forest Foundation),

vii
the Senate Foreign Relations Committee Hearing on lifting the Vietnam Embargo and was part
of the U.N.'s mine clearing effort on the ground in Cambodia. He also has a background with the
Marines for 4 years.
Location
This degree is only offered on the Klamath Falls Campus. There are currently no options
for this degree in Wilsonville or online. The population of Klamath County is 63,775. There is a
labor force of 27,610 and the unemployment rate is 8.1% in Klamath County. Cost of living
information can be found in the table provided by the Chamber of Commerce below:
Klamath Falls typically has varied weather. Typically there are warm summers and
varied winters. Klamath Falls also enjoys over 290 days of sunshine in one year!
Item Klamath Score
Composite Index 99.8
Grocery Items 109.7
Housing 99.3
Utilities 79.7
Transportation 104.5
Health Care 104.8
Misc. Goods and Services 98.1

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Development Stage
The marketing program is still in its growth phase. In the past five years, the marketing
program has seen a steady increase in students. There has been 30% more students enroll in this
degree. Targeting traditional students will also allow for the program to reach more growth.
Marketing has also shown to be a backup degree for other degrees such as Pre MIT, if this major
was also introduced to other majors we may see an increase in internal transfers. While the
program has been available for 18 years, it still feels as though it’s still finding its footing in
Oregon Tech’s curriculum. There is still much more room to grow as far as finding full time
employees and improving the marketing strategy to bring more students into the program.
Product and Services Offered
The marketing program offers a wide variety of courses. Students will be introduced to
accounting, operations, various management courses, and of course marketing courses. There is a
3 part marketing course in addition to marketing plan development. Students also go through a 3
term senior project or internship. Students value this degree because of its small class sizes and
instructors with industry experience. It is also valued because of Oregon Tech’s lower overall
cost of attendance and overall location. Employers value Oregon Tech marketing students
because Oregon Tech students have a wide variety of knowledge, and are proactive. Oregon
Tech students are set apart because they get a hands on experience, and go to a serious school.
Oregon Tech offers a business club, has the easy option to double major or minor, and some
students even seek the opportunity to become six sigma certified with their green belt. Typically
the marketing degree goes unnoticed in the market place. Often people are not aware this degree
exists.

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Current Promotional Activities
The marketing program has a variety of information on the Oregon Tech website. Other
than that there is little promotion being used. The Oregon Tech Management department has a
Facebook page, however the last update was in the fall of 2013. This page is not being utilized to
its full potential. There is no advertising, sales promotions, or personal selling that we could find
being used currently. From the research we did it seems a lot of students come to this degree
from other degrees within Oregon Tech or come for athletics.
SITUATION ANALYSIS
Industry Size and Growth Trends
According to the OUS 2013 Fact Book Oregon Tech is expected to increase enrollment
by 87 students by 2022. Typically the business department only makes up 8% of Oregon Tech’s
overall population. This means the management department will see an increase of only 7 people
with potentially 1 or 2 enrolling in marketing. This means that extensive marketing needs to be
done to keep this program alive. In Oregon enrollment is expected to increase by 6,342 students.
If more marketing was done Oregon Tech could hope to reach some of these students. Overall
enrollment is increase in Oregon, they just are not expected to attend Oregon Tech.
PROGRAM CONTEXT
According to the Bureau of Labor statistics’ Occupational outlook handbook the
marketing field is growing. It is supposed to grow by 12% from 2012 to 2022. This means an
additional 25,400 jobs introduced. There is also an excellent pay for this degree. The median pay
in the marketing industry is $115,750 per year or $55.65 per hour.

x
Technology
Online learning options are becoming more popular and are currently not offered for the
marketing option at Oregon Tech. Adding an option may draw more students to attend Oregon
Tech. Additionally social media is a growing aspect of the marketing world. Adding social media
classes may make a student more valuable to a potential employer. Adding social media classes
to the curriculum may be beneficial to not only the students but the marketing program as it may
attract more users.
Cultural
There is a growing expectation that people go to college. This creates a growing market
of students that may potentially attend OIT. On the opposite side of the spectrum, typically
Klamath Falls graduates have a stigma that college is not necessary. There were even a few
responses on our high school student survey that said they were not attending college. If we are
targeting local students this may present a threat. Employers may also look for degrees with the
title business or are from a school of business. Since Oregon Tech offers a management degree
this may hurt a graduate looking for work, or hurt the school because students won’t attend.
Economic
Some areas in the United States are still coming out of the recession. This may create more
students who are looking to go to school or go back to school who can actually afford it now. In
addition, tuition is always increasing, and there is a 5% increase next year which may turn away some
students. Also, the overall economic environment is poor in Klamath Falls. There are not many jobs
for marketing students after graduation which may also turn away some students.

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Political Legal
The University is currently going through a transitioning phase by leaving the OUS
system. The new governing board will be taking over on July 1. The status of the Oregon Tech
president is uncertain, and there has yet to be a new dean of students hired. All of these factors
potentially could turn away students from Oregon Tech in general.
COMPETITOR ANALYSIS
Our two main competitor identified through our survey and focus group research are
Oregon State University (OSU) and Portland State University (PSU). OSU targets 18-24 Males
and Females from Oregon and surrounding areas (Washington, California, Idaho, etc.). They
come to OSU because of their reputation. They also offer the degree on Corvallis campus and
online. They don’t engage in a senior project and have 8 marketing professors. They overall cost
of attendance per year $23,610. PSU targets 18-24 traditional students as well as working
professionals. They target those seeking prestigious positions with prestigious companies since it
is a nationally known school. They also offer their marketing degree on the Portland campus and
online. They allow you to take a specialized track with your degree (ex. Global marketing) and
they have 5 marketing professors. Their total cost of attendance for one year is $24,261.
Oregon Tech differentiates them self from the competition with their cheaper overall cost
of attendance per year at $20,742. Oregon Tech also has small class size compared to the
competition. The class sizes of all three schools can be seen below:

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OIT OSU PSU
2-9 students: 20% of classes
Over 100 students: 9% of classes
Over 100 students: 3% of classes
Oregon Tech also requires an all-encompassing senior project. This is not offered by either of the
competitors. This give our students a leg up in the real word and with employers.
SWOT ANALYSIS
Strengths
 Class Size
 Teachers with industry experience
 Lower overall costs
Weaknesses
 Only 2 half time professors
 Tuition increase
 Uncertainty of governing board
Opportunity’s
 Increased norm to attend college
 Offering an online degree
 Changing the name to a school of
business
Threats
 Other schools offering social media
classes
 Other school have a school of business
title
 Other school offer masters
Our core competencies are overall lower costs, small class size, and teachers with industry
experience.

xiii
CURRENT STUDENTS SERVED/MARKET SEGMENTATION
Demographics
Our target market is 18-24 males and females. From our survey we found that there is
almost a 50/50 split of males and females. There for we will not choose to target one over the
other. 64% of our survey sample was traditional students, with many of the nontraditional
students being athletes. Therefore we will choose to target traditional students.
Geographics
Our target market is primarily from Oregon with a larger portion from the Klamath Falls
area. 68% of our survey sample was from Oregon and 28% was from Klamath Falls. The others
were very sporadic with no definite trends. The out of state students are primary athletes who
choose Oregon Tech just because of sports programs. Our reach spanned all the way to Australia
however it was not significant enough to target this area. Based on this data will with choose to
target in state students and more in Klamath Falls, to the local high schools.
Psychographics
Our target market values Oregon Tech because of its proximity to their families and to
their homes. They also value Oregon Tech because of its overall lower costs. Our target market
also values the opinion of their parents and friends.
CONSUMER PURCHASE PROCESS AND INFLUENCERS
Our target market comes to Oregon Tech primarily because of its proximity, its lower
cost, or its athletic programs. In addition not many students come to Oregon Tech for the
marketing degree. 64% of our survey sample came to Oregon Tech and transferred to the
marketing program from another degree. Typically these students do not come here on an
impulse. They make the decision with the input of their families and friends. They gather

xiv
information about the degree after they are already on campus for another degree or are recruited
by athletics.
TARGET MARKETING
Now, develop a persona for the target segments currently enrolled in the program.
Include demographic, geographic, psychographic, consumer purchase process and major
influencers. Include a pictures and names of your target students. You may find the following
table useful in developing your targeted segments.
Target
Segment
Justin Case
19 year old
male. From
Eugene
Oregon
Student
Need/Want—
Attended
Oregon Tech
because of its
athletics
Value Proposition—
Choose the Marketing Program
because of the professors who
have real world experience
outside of the classroom
Consumer Purchase
Process—
Choose this program
because parents and
athletic coaches
advised it.
Influencers—
Parents and athletic
coaches

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Target
Segment
Shanita Bath
20 year old
female. From
Klamath
Falls Oregon
Student
Need/Want—
Attended
Oregon Tech
because of its
proximity to
family and
low cost.
Value Proposition—
Choose the marketing program
because of small class sizes
compared to previous degree
of Pre MIT.
Consumer Purchase
Process—
Choose this program
because a friend in
the program
recommended it
Influencers—
Friends
EVALUATION OF CURRENT MARKETING MIX
Through our research we have identified that there is currently very little promotion of
the marketing department going on. Students are coming to the marketing program as internal
transfers. If we reached the students in the beginning it would not only save them time and
money but might allow the marketing program to grow. Klamath Falls has 3 large high schools
that Oregon Tech could very easily reach. Engaging in marketing activities for the marketing
program with these students will not only encourage them to attend college but specifically
engage them in the marketing degree option. We would suggest moving forward to create
relationships with these schools and potentially business clubs at these schools.

xvi
KEY MESSAGE POINTS
The marketing degree has shown to be a backup degree for people from Oregon who
attend Oregon Tech for degrees such as Pre MIT, Small Business, and Accounting. This degree
offers some students another option in the realm of business or a career path that they are much
happier with. This is also an affordable degree program for Oregon Tech. There is no additional
requirement for classrooms or labs to be built. And there is no additional technology needed. All
that is needed to run this degree program is the faculty and with such small enrollment numbers
there is no need to hire any additional faculty.
PART II: MARKETING STRATEGY
2015-2016 MARKETING LAUNCH
NEW POSITIONING STATEMENT
The new positioning statement we came up with for the Marketing Department is as
follows: The Marketing Degree offered at Oregon Tech is a superior degree choice over identical
degrees offered at PSU and OSU for 18-24 males and females from Oregon because of the small
class sizes and professors who offer industry experience.

xvii
We have also designed a positing map for the marketing department:
For the positioning map we choose to analyze Oregon Tech and its top two competitors based on
the two of the most important deciding factors when choosing a college. Oregon Tech has lower costs and
smaller class sizes compared to OSU and PSU.
ClassSize
Overall Cost
OregonTech
Low
Low
PSU
OSU

xviii
GOAL/DESIRED OUTCOME
With the use of this marketing plan we hope to successfully revamp Oregon Tech’s
marketing degree option within the management department. We are hoping to attract more than
just the projected 1-2 students in the next 7 years. We are hoping to add 15 students per year in
the next four years. Due to the fact that currently each class has approximately 8 students, we
need to maintain 8 students to keep the program at par. In addition we would like to grow the
program not only sustain it. Therefore we will look to add 15 students per year rather than just 8.
Therefore effectively doubling the program size within one student’s college duration. After this
time we hope to have enough momentum and word of mouth in addition to the improved
marketing activities to keep growing the program.
LAUNCH OBJECTIVES AND TACTICAL APPROACHES
1. Increase enrollment: Increase enrollment with traditional students during 2015-2016
academic year. We would like to add 15 new students a year.
Tactical Approaches (How you are going to do it.)
What: Start with marketing to the local high schools with teachers and student representatives
from Oregon Tech. Then expanding reach to other high schools in Oregon. Then maintain
relationships until they decide on a college and degree.
When: Begin in the fall 2015 with senior high school students
Where: On the high school campus. After the relationship is built in person it will be maintained
through social media and email.
Why: This will directly reach our target market in a way that they prefer and are accustomed to.
Helping us to reach our goal of adding 15 students per year.

xix
2. Strengthen partnership: Establish key partnership with KCC’s business department during
2015-2016
What: Start by meeting with business teachers and their business club. We would look to
establish a relationship that would allow for Oregon Tech marketing representatives to come in
and speak to the business club and sophomore level students. We would hope to also have KCC
teachers encouraging their graduates to continue their education at Oregon Tech over other
Oregon schools.
When: Begin speaking with sophomores and the business club in the fall of each year. Could
begin speaking with teachers and faculty as early as the summer 2015.
Where: On the KCC campus. Relationships can then be maintained through social media and
email. And even personal phone calls to faculty.
Why: Nontraditional students are considered one of our secondary target markets. Currently we
only have 3 KCC transfers based on our survey data, however we believe this number could
grow and we would love to see it double by fall 2016.
3. Build relationships: During 2015-2016 meet with high school business club faculty and
business club seniors.
What: We will first make relationships with the advisor of the FBLA club at Mazama High
school and the DECA advisor at Klamath Union High School. We will then send Oregon Tech

xx
faculty and senior students to speak at club events. We would also hope that business club
advisors would encourage their students to attend Oregon Tech.
When: Begin speaking with advisors as early as summer 2015. Begin creating relationship with
students in the fall of 2015.
Where: On their high school campus. After the relationship is built in person it will be
maintained through social media and email.
Why: This is our primary target market. There are an average of 50 students per school we
would be reaching. This may also not just help the marketing department but the management
department as a whole. Currently 36% of our survey sample come from a local high school.
However they currently come for other degrees. If we could reach them during high school it
will save the student time and promote our degree.
4. Create awareness: During 2015-2016 academic year, connect with Oregon Tech faculty
advisors and admissions counselors
What: We are hoping to build up the relationship with other Oregon Tech faculty because we
have an internal transfer rate of 64% based on our survey data. We believe there are still some
students looking for the right degree for them and marketing could be it.
When: Summer 2015 through fall 2015
Where: Oregon Tech campus. Relationships can be maintained in person and through email.
Why: Again the marketing degree option has an internal transfer rate of 64%. We believe there
still may be some students looking for the right degree for them. If their advisors are aware of the

xxi
marketing degree and all of its benefits they may be more likely to recommend it to their
students.
5. Creating credibility: During the 2015-2016 academic year, peruse the option of changing the
degree name to a school of business offering a business degree rather than a management degree.
What: As seen in our report above our top two competitors have this option while Oregon Tech
does not.
When: Throughout the 2015-2016 academic year
Where: Oregon Tech campus management department
Why: The current name gives off the wrong impression. It essentially lessons the value of the
degree and can be very confusing to students and potential employers. It may be turning away
some students from this degree option or school.

xxii
WORK PLAN FOR MANAGEMENT DEPARTMENT 2015-2016
Review your marketing strategy and tactics to complete a work plan that the Management
Department can get started on. I have included the Population Health Management’s Work Plan
for 2015-2016.
Work Plan for PHM 2014-15
Deliverable Lead Person(s) Deadline Status
Create a OregonTech
marketingdegree social
mediacampaign(Facebook,
twitter)
Hallie 8-30-15
Contact OregonHigh
schools
Kristy 8-31-15
Assignfacultyandstudent
representatives
Sharron 8-31-15
Sendrepresentativesto
varioushigh schools
Hallie 10-1-15
Maintainrelationshipswith
potential studentsfrom
Oregonhighschools
Hallie /Kristy 7-31-16
Contact KCCfacultyand KCC
businessclub
Don 8-30-15
Sendstudentandfaculty
representativestoKCC
Don 11-30-15
Maintainrelationshipsbuilt
withKCCstudents
Hallie /Don 7-31-16
withKCCfaculty
All
Contact Mazama FBLA
advisor
Kristy 9-30-15
Contact KU DECA advisor Sharron 9-30-15
Sendfacilityandstudent
representativestolocal high
schools
Kristy/ Sharron 11-30-15
withpotential studentsfrom
businessclubs
Kristy/ Sharron 7-31-15
withbusinessclubadvisors
Kristy/ Sharron
Contact OregonTech
advisorsandFaculty
All 11-30-15

xxiii
Deliverable Lead Person(s) Deadline Status
withOregonTechadvisors
and Faculty
All
Facultymeetingto
determine whatneeds
accomplishedforname
change
All 9-30-15
Additional taskstentative to
faculty meeting
All

xxiv
REFERENCES
Chernev, A. (2011). The marketing plan handbook (3rd ed.). USA: Cerebellum Press.
CollegeData. (n.d.). College Search, Financial Aid, College Application, College Scholarship,
Student Loan, FAFSA Info, Common Application.
Harvard Business Review Press, & Levitt, T. (2013). HBR's 10 must reads on strategic
marketing. Boston, MA: Harvard Business Review Press.
Harvard Business School. (2006). Marketer's toolkit: The 10 strategies you need to succeed.
Boston, MA: Harvard Business School Press.
Klamath County Chamber of Commerce. (n.d.). Relocation :: Economic :: Climate
OIT. (n.d.). Management Accounting, Entrepreneurship, Marketing.
Oregon State University. (n.d.). College of Business | Marketing.
Oregon University System. (2013). Fact Book.
Portland State University. (n.d.). Portland State School of Business Administration | Business
Major: Marketing.
U.S. Bureau of Labor Statistics. (2014, January 8). Advertising, Promotions, and Marketing
Managers : Occupational Outlook Handbook.

xxv
APPENDIX A
Survey results for college students
Q1: Please circle your major:
Management- Accounting Option
Management- Small Business
IT- Systems Analysis
Operations Management
Technology and Management
Management- Marketing option
IT- Applications Development
IT- Health Informatics
Healthcare Management
0
0
0
0
0
25
0
0
0
Total 25
Q2: Age
<17 0
18-24 22
25-29 2
30-35
36-40
41>
1
0
0
Q3: Gender
Male 14
Female 11
Q4: Hometown
City State
Oak Harbor
Eugene
Klamath Falls
Klamath Falls
Klamath Falls
Klamath Falls
Sheridan
Macdoel
Happy Valley
Klamath Falls
WA
OR
OR
OR
OR
OR
WY
CA
OR
OR

xxvi
Eugene
Banks
Pendleton
Klamath Falls
Oxnard
Malin
Klamath Falls
Wenatchee
Roseburg
Santa Rosa
Aloha
Rogue River
Uklah
Harrisburg
Ephrata
OR
OR
OR
OR
CA
OR
OR
WA
OR
CA
OR
OR
CA
OR
WA
Q5: Prior Education
High School Names
Oak Harbor
Winston Churchill
Henley
Mazama
Mazama
Sheridan High
Triad
Clackamas HS
Henley
Churchill
Glenco
Pendleton
Mazama
Henley
Lost River
Mazama
Wenatchee
Roseburg
Maria Carillo
Century
Rogue River
Harrisburg
Ephrata
College Names
Skagit Valley College
KCC
Willston State College
KCC
College of the siskiyous
Wanatchee Valley
Umqua CC
KCC
Wenatchee Valley

xxvii
Q6: Are you a transfer student?
Yes 9
No 16
Q7: Have you Changed majors?
Yes 16
No 9
If yes, what was your major? Why did you change majors?
Mgt - Small Bus
Pre-MIT
Teaching
Psychology
Dental Hygene
Biology health science
Pre-MIT, Health Sciences, Psyc
Accounting
Rad Science
CSET, IT
Civil Eng
Computer Eng
Respitory Care
Pre MIT
Accounting
Small Bus
Less Accounting
Didn’t like medical
OIT doesn’t offer
After grad job
Hated it
Not good at it
Professors
Didn’t like it
Didn't like it
Didn’t like it
Didn't like it, want to open small bus
Didn't like it
Didn't like it
Loss of interst
Better Fit
Seemed more valuable
Q8: Who influenced your decision to attend Oregon Tech?
Parent
Counselor
Athletics
Friend
Employer
Other
11
2
7
9
1
2

xxviii
Q9: What other colleges were you considering?
WSU
College of-
syscious
Corban
Oklahoma
panhandle
Magville ST
ND
Simpson
LBCC
Airforce-
Academy
Art Inst of-
Seattle
PCC
Rogue CC
Lewis &-
Clark
Northern-
State
Washington-
State
Bluefield-
State
Viterbo
U of O
U of O
U of O
OSU
OSU
OSU
OSU
OSU
OSU
OSU
OSU
OSU
SOU
SOU
SOU
PSU
PSU
PSU
PSU
WOU
WOU
Q10: What made you select Oregon Tech?
WSU
Athletic Scholarship
Radiology department
Family
Low tuition
Financial
Close to home
Athletics
Lack of planning
Atmosphere
Athletics
Proximity
Financial
Athletics
WUE
High Job Placement
EX girlfriend
Small Class Size
Alumni Famly

xxix
Althletics
The hygene program
Softball
Scholarship
Location
Parents
Close to home
Financial
Class Size
Engineering program
Reputation
Reputation
Civil Program
Hands on
Reputation
Q11: How likely are you to recommend Oregon Tech to family and friends? (1- not likely;
6-most likely)
1
2
3
4
5
6
1
0
1
6
12
4
Survey results for high school students students
Q1: Gender
Male 3
Female
Total
5
8
Q2: What are your top college choices?
WOU OSU
OIT
KCC
SOU
EOU
OHSU
KCC
U of Nevada
PSU
KCC
No college
Boise State

xxx
Q3: What majors are you considering?
Accounting Graphic Design
Sign Language
Nursing
Business
Teaching
None
Marketing
Accounting
Business
Political Science
Economics
Q4: What attributes do you look for in a college?
Big School
Party School
Don’t care
Big city
Golf
Activities and clubs
Diversity
Interesting majors
Q5: If given the chance would you stay in Klamath Falls
Yes
No
2
6
Q6: Who influences which college you choose?
Parent
Counselor
Athletics
Friend
Other
5
0
2
2
2
Q7: Are you considering the 5th year/ advanced diploma option
Yes
No
4
4
Q8: Are you considering community college before a university?
Yes
No
5
2
Q9: When someone says Oregon Tech what comes to mind?
Basketball
Technology
Engineering and medical
Nursing
Great School

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