Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The User Journey Workshop
1. User Journey Workshop | 1
User Journey
We make digital experiences worth experiencing
@denislesak
2. User Journey Workshop | 2
What You Will Learn
• How to create a user journey
• How to pitch a user journey
3. User Journey Workshop | 3
Where User Journey Fits
Business
Requirem
ents
BestIn
Class
Audit
U
serInterview
s
U
serPersonas
Site
M
apU
ser
Journey
W
irefram
es
U
IReviewU
AT
Review
U
sability
Testing
Business
Goals
User
Goals
Studio
Design
Process
Results
Review
4. User Journey Workshop | 4
Components
• Business Goals
• Business Value Proposition
• User Goals
• User Profile
• High Level Steps
• User Tasks At Each Step
• User Goals At Each Step
• Time Estimate
• Other Supporting Information
5. User Journey Workshop | 5
Goals
• Establish A Frame Of Reference
• Gain Consensus
• Build Momentum For Your POY
• Head Off Inefficient Dialogue During Wireframe Stage
• Move Conversation Away From “How It Looks” and “I Don’t Like That”
• Move Conversation Towards “Does This Solve The Problem” and “Does This Reduce Steps”
• Keeps Your Focus On The Correct Goals - The User
9. User Journey Workshop | 9
Your Turn
• Business Goals
• Business Value Proposition
• User Goals
• User Profile
• High Level Steps
• User Tasks At Each Step
• User Goals At Each Step
• Time Estimate
• Other Supporting Information