Email Marketing is incredibly important for youth sports organizations. In this Maximize Demosphere webinar, we share important tips and tactics to help your organization take full advantage of all email communication. For more information on Demosphere and our comprehensive web-based administrative tools for youth sports organizations, visit our website at http://www.demosphere.com.

1. Email & Your Youth Sports Org.
Sean Rose - Vice President, Marketing
Wednesday, May 15, 13

2. Session Overview
Part 1: Motivation
Part 2: Mechanics & Timing
Part 3: Analytics
Part 4: Mobile
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Wednesday, May 15, 13

3. Your Organization Today
When thinking about email marketing today...
Inconsistent - No set schedule.
Last Minute - We don’t plan ahead.
Unprofessional - Messages not reflective of
organization.
Wednesday, May 15, 13

4. What Your Org. Can Be
In the future...
Organized, set schedule.
Automate as much as possible in advance.
Members engaged and interacting with
messages.
Wednesday, May 15, 13

5. Demosphere Knows
Youth Sports!
1,200+ customers.
22+ years of experience.
7+ years of experience
personally.
Wednesday, May 15, 13

6. Email Is Important
91% of consumers check email at least once a day.
ExactTarget
Wednesday, May 15, 13

7. Motivation
What’s the point? Why are we doing this?
Wednesday, May 15, 13

8. Motivation
What do you want them to do?
What action do you want them to take?
Wednesday, May 15, 13

9. Motivation
Who is getting this? What’s in it for them?
Wednesday, May 15, 13

10. Delivery Vehicle
How are you sending this message?
Multiple providers in the marketplace...
Constant Contact
MailChimp
Vertical Response
AWeber
All adhere to Can-SPAM policies.
Wednesday, May 15, 13

11. Mechanics
From Name - Include Your Organization
From Address - Something Easy To Identify
To: Customize to Individual
Wednesday, May 15, 13

12. Subject Lines
Keep under 50 characters ... 35 if you can.
Make it actionable.
NOT ALL CAPS.
Symbols?
Wednesday, May 15, 13

13. Pre-Header and Header
Easy-to-identify, engaging header (150px height max)
Quick Summary for Mobile folks.
Link to open in browser
Wednesday, May 15, 13

14. Layout
Vertical (not horizontal), 2 column max.
Clear calls to action.
Body Copy - 14px | Title Copy - 22px minimum.
Use bullet points (as appropriate), bold type,
standard fonts.
Easy to share socially.
Wednesday, May 15, 13

15. Content
Summarize Your Content (not entire articles)
Vary Your Content
Photos
Quotes
Links
Videos (?)
Wednesday, May 15, 13

16. Timing
When to send?
NOT on Monday morning.
Some studies have shown weekend mornings to be
effective.
Think to yourself - when are you most receptive to
taking action on an email?
Test!
Wednesday, May 15, 13

17. Schedule
How often to send?
Is this a newsletter? A specific message?
Wednesday, May 15, 13

18. Analytics
What’s the next step?
Register?
Get informed?
Share with others?
How do you deepen your relationship?
Wednesday, May 15, 13

19. Analytics
How will you measure success?
Clicks?
New Registrants?
Newsletter Growth?
Website Page Impressions?
Time spent on site?
Boil down to 3-5.
Wednesday, May 15, 13

20. Mobile
42% of emails are opened on a mobile device. (Litmus - Jan. ’13)
70% delete emails that don’t look good on mobile.
Only 7% read it.
61% of smartphone users send/receive email daily.
Make sure the message formats well!
One column design, easy to click buttons & text.
Wednesday, May 15, 13

21. Responsive Design
Some providers offer templates that auto-
adjust based on device.
Mailchimp leads the way right now.
Custom-build your own template.
Wednesday, May 15, 13

22. Overall
Email is evolving.
Make sure people are receiving, reading, and
taking action on your message.
Wednesday, May 15, 13

23. Wrap Up
Questions? support@demosphere.com
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Wednesday, May 15, 13

24. Sean Rose
srose@demosphere.com
Wednesday, May 15, 13