In this Maximize Demosphere session, we discuss the process of transitioning from an in-person or offline registration system to an online web-based system. Best practices are listed and discussed to provide the best process for your users moving forward.

1. Registration
Transitioning from In-Person to Online
Sean Rose - Marketing Director
January 18, 2011
Wednesday, January 18, 12

2. Session Overview
Part 1: Preparation - The Basics
Part 2: Providing a Comfortable Process
Part 3: Remove the Paper
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Wednesday, January 18, 12

3. The Basics
Setup Online
Registration Process
Due diligence!
Consider all factors
before jumping in
Have 100% ready
before considering
transition
Wednesday, January 18, 12

4. Registration Timeline
1. Realistic timeline to implement online system
Wednesday, January 18, 12

5. Registration Timeline
2. Transition Timeline
Use your knowledge of the organization
Implementation & Transition are not the same!
Wednesday, January 18, 12

6. Comfortable Process
Cannot Change Overnight
Tell people why!
Even if solution is best, not all will believe
you without some reasoning.
Wednesday, January 18, 12

7. Comfortable Process
Advertise
Update existing form to mention online
process
Have signs at in-person sessions
Contact users separately re: new system
Email? Postcard? Through specific team?
Wednesday, January 18, 12

8. Comfortable Process
After first season, charge more at in-person
sessions.
(Online Discount probably sounds better)
Gradually reduce number of in-person
sessions offered.
5 to 3, 3 to 1, etc.
Wednesday, January 18, 12

9. Comfortable Process
After second season, only offer in-person
registration during specific walk-in hours at
your organization’s office.
In these situations, allow registrants to use a
dedicated computer at the office.
Remind them of time savings if done at
home!
Wednesday, January 18, 12

10. Common Objection
“Our parents don’t have computers at home.”
Friend’s House, Library, Comm. Center, etc.
Wednesday, January 18, 12

11. Continue Momentum
Future Seasons
Don’t mention the in-person option.
Eliminate completely?
Wednesday, January 18, 12

12. Track Metrics
Set goals and track metrics.
What percentage should register online?
What percentage should pay online vs. via
check?
Seasonally / Annually
Wednesday, January 18, 12

13. Wrap Up
Questions? support@demosphere.com
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Wednesday, January 18, 12

14. Sean Rose
srose@demosphere.com
Wednesday, January 18, 12