ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
Maximize Demosphere XXXI - Facebook Timeline
1. Facebook’s Timeline:
What It Means For Your Organization
Sean Rose - Marketing Director
October 19, 2011
Wednesday, October 19, 11
2. Session Overview
Part 1: What is Timeline?
Part 2: What it Means...
Part 3: Ideas for You!
Follow us on Twitter
Like us on Facebook
Wednesday, October 19, 11
3. What is Timeline?
Unveiled Sept. 22
Dramatic NEW
profile
Share what you’re
doing
“Read” a book
“Watch” a movie
Wednesday, October 19, 11
7. What Timeline Means
“Gathering your life
story.”
More accurate/
succinct sharing.
Greater focus on
interactions.
Wednesday, October 19, 11
8. Less Focus on “Likes”
Interaction is different
What are you actually doing? Where?
Watching, doing, purchasing, etc.
Specific activities: Volunteering, Getting a
License/Award, Photos, & more.
Focus on ongoing interactions.
Wednesday, October 19, 11
9. Regular Engagement is
Key!
Not a one time “like”
Facilitate ...
Comments
Check-ins
Tagging
Stories
Wednesday, October 19, 11
10. Content Must Be Good
Uninteresting is
easier to hide.
Automatic without
interaction.
Users can
facilitate, too.
Wednesday, October 19, 11
11. Bad Can Be Really Bad
Transparency becomes
the norm.
The timeline keeps
going.
Nothing disappears.
Address situations
head-on.
Wednesday, October 19, 11
12. Your Org’s Positioning is
Different
Opportunity to be ...
Location
Story
Volunteer
Opportunity/Activity
In a Photo
Shared with others
Wednesday, October 19, 11
13. Ideas For Use
Offer cool cover
photos for your users
Essentially
free advertising
849 x 312 pixels
Wednesday, October 19, 11
14. Ideas For Use
More dynamic pages -
all in one place.
History
Current activities
Pictures
Wednesday, October 19, 11
15. Less Selling - more
Story
Less focus on the
hard sell
“Like Us” to do
XYZ
Calls to action still
good, but focus on
stories & experiences
Wednesday, October 19, 11
16. What Benefit Will You
Provide?
Keep benefits in mind
with every
interaction.
At the end of the
day, benefits drive
activity, interaction,
purchases, etc.
Wednesday, October 19, 11
17. Ongoing Resources
Mashable
How Company Pages Might Look
Getting Started with Timeline (PCMag)
TechCrunch
Wednesday, October 19, 11
18. Wrap Up
Questions? support@demosphere.com
Subscribe to the Demosphere Blog for...
Industry News
Product Features
Best Practices
... and more!
Wednesday, October 19, 11
19. Sean Rose
srose@demosphere.com
Wednesday, October 19, 11
