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Fall Website Checklist

                         Sean Rose - Vice President, Marketing
                                     July 18, 2012




Wednesday, July 18, 12
Session Overview

                         Part 1: Why Is This Important?

                         Part 2: Who & What

                         Part 3: Set Cruise Control

                         Part 4: How Demosphere Can Help

                         Join us on Twitter | Like us on Facebook



Wednesday, July 18, 12
The Most Important Time of Year

Wednesday, July 18, 12
Your Site Today
                   People come to your website and they ...

                         see old, outdated information.

                         can’t find exactly what they came for.

                         Leave.




Wednesday, July 18, 12
What Your Site Can Be
                               This Fall
                    People come to your website and they...

                         see the most recent, up-to-date information.

                         can immediately identify the content they want.

                         are comfortable with you and your organization.

                          Register. Donate. Interact.


Wednesday, July 18, 12
Demosphere Knows
                                Websites
                         Over 1,100+ websites
                         hosted.

                         21+ years of experience

                         5+ years of experience
                         personally.




Wednesday, July 18, 12
2: Who/What
Wednesday, July 18, 12
Collaborative Effort
                 Input needed from...

                         Executive Director

                         President

                         Secretary

                         Treasurer

                         Program Director(s)

                         Director of Coaching

                 Does this list look familiar?


Wednesday, July 18, 12
Critical Content




Wednesday, July 18, 12
New Member Info
Wednesday, July 18, 12
Readily Available
Wednesday, July 18, 12
Other Types of Involvement

Wednesday, July 18, 12
Links

              Don’t assume - TEST!

                     Click on each one!

              Dangers of “click here”




Wednesday, July 18, 12
Analyze
              Is data being collected?

              Navigation Path

              Bounce Rate

              Exit Page

              Previous Maximize Session




Wednesday, July 18, 12
3: Cruise Control
Wednesday, July 18, 12
Content Calendar


                 Review Last Year’s Events/
                 Activities

                 Add/Change/Remove




Wednesday, July 18, 12
Map Out When Items Should Be Posted

Wednesday, July 18, 12
Social Media:
                         What’s Your Plan?
Wednesday, July 18, 12
Set Goals
Wednesday, July 18, 12
Don’t Forget!


                    Last Month’s Maximize:
                         First Impressions & Landing Pages




Wednesday, July 18, 12
Demosphere Can Help


             Professional website design

             Easy-to-update interface

             Confidence to compete

             Peace of mind




Wednesday, July 18, 12
Bonuses

               Recommendations & Best Practices
               based on 21+ years of experience

               Best-in-class Support + Learning Tools

               Positioned on the cutting edge.




Wednesday, July 18, 12
Investment


                         $500/$1,000 Design Fee

                         $1,800/yr ($450/quarter)




Wednesday, July 18, 12
Wrap Up

                         Questions? support@demosphere.com

                         Subscribe to the Demosphere Blog for...
                           Industry News

                           Product Features

                           Best Practices

                           ... and more!




Wednesday, July 18, 12
Sean Rose
                         srose@demosphere.com




Wednesday, July 18, 12

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Fall Website Checklist | Maximize Demosphere

  • 1. Fall Website Checklist Sean Rose - Vice President, Marketing July 18, 2012 Wednesday, July 18, 12
  • 2. Session Overview Part 1: Why Is This Important? Part 2: Who & What Part 3: Set Cruise Control Part 4: How Demosphere Can Help Join us on Twitter | Like us on Facebook Wednesday, July 18, 12
  • 3. The Most Important Time of Year Wednesday, July 18, 12
  • 4. Your Site Today People come to your website and they ... see old, outdated information. can’t find exactly what they came for. Leave. Wednesday, July 18, 12
  • 5. What Your Site Can Be This Fall People come to your website and they... see the most recent, up-to-date information. can immediately identify the content they want. are comfortable with you and your organization. Register. Donate. Interact. Wednesday, July 18, 12
  • 6. Demosphere Knows Websites Over 1,100+ websites hosted. 21+ years of experience 5+ years of experience personally. Wednesday, July 18, 12
  • 8. Collaborative Effort Input needed from... Executive Director President Secretary Treasurer Program Director(s) Director of Coaching Does this list look familiar? Wednesday, July 18, 12
  • 12. Other Types of Involvement Wednesday, July 18, 12
  • 13. Links Don’t assume - TEST! Click on each one! Dangers of “click here” Wednesday, July 18, 12
  • 14. Analyze Is data being collected? Navigation Path Bounce Rate Exit Page Previous Maximize Session Wednesday, July 18, 12
  • 16. Content Calendar Review Last Year’s Events/ Activities Add/Change/Remove Wednesday, July 18, 12
  • 17. Map Out When Items Should Be Posted Wednesday, July 18, 12
  • 18. Social Media: What’s Your Plan? Wednesday, July 18, 12
  • 20. Don’t Forget! Last Month’s Maximize: First Impressions & Landing Pages Wednesday, July 18, 12
  • 21. Demosphere Can Help Professional website design Easy-to-update interface Confidence to compete Peace of mind Wednesday, July 18, 12
  • 22. Bonuses Recommendations & Best Practices based on 21+ years of experience Best-in-class Support + Learning Tools Positioned on the cutting edge. Wednesday, July 18, 12
  • 23. Investment $500/$1,000 Design Fee $1,800/yr ($450/quarter) Wednesday, July 18, 12
  • 24. Wrap Up Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more! Wednesday, July 18, 12
  • 25. Sean Rose srose@demosphere.com Wednesday, July 18, 12