The document describes a future where sustainable lifestyles have become the major market opportunity driven by innovation from a few highly skilled individuals, and global solutions are implemented through standardized business models. Society operates within a single techno-economic system with open data and transparency, allowing best practices to spread rapidly and increase efficiency through competition. The world is built from the bottom-up by engineers, and global interaction is mediated rather than direct.

1. Pandemic
technology
The Singular Super Elite
The Zuckerbergs and Jobs’ of the future see sustain-
able lifestyles as the market opportunity of this century.
Innovation is driven by the few with meritable skills,
and solutions in society are globally applicable
business models.
Everything has a price and a business model. The humankind
operates within one techno-economic system, with highly
standardized meters of performance. Society is transparent
and most things have become measurable and most things have a price. Data is open
and easy to access. Best practices spread like wildfire. Fast spreading technologies
and competition on every level increase efficiency and make sustainable lifestyles pos-
sible.
c
y
Local loops
The world is build bottom-up by the best engineers.
Global interaction between people is mediated, not direct.

2. Pandemic
technology
The Singular Super Elite Champions
The Zuckerbergs and Jobs’ of the future see sustain-
able lifestyles as the market opportunity of this century.
Innovation is driven by the few with meritable skills,
and solutions in society are globally applicable
business models.
Everything has a price and a business model. The humankind
operates within one techno-economic system, with highly
standardized meters of performance. Society is transparent
and most things have become measurable and most things have a price. Data is open
and easy to access. Best practices spread like wildfire. Fast spreading technologies
and competition on every level increase efficiency and make sustainable lifestyles pos-
sible.
c
y
Local loops
The world is build bottom-up by the best engineers.
Global interaction between people is mediated, not direct.

3. 2015 Economic incentives for developing
sustainable services and technologies
Introduction of new measure instead
of GDP
2025 IT Infra for transparency and data
Evidence based Super Regulation
Full cost accounting
2040 Companies purpose is to generate good
No concept of waste anymore (resource)
2050 Needs economy
Transparency
Champions create good - highest status

4. 2015

5. 2025

6. 2040

7. 2050
Mo Yunus Koponen

8. LIFESTYLE-QUESTIONS
1. How does the non-elite live in this scenario?
2. What is most fun in this scenario?