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Demetrio Maguigad
Demetrio Maguigad

Presentation at McCormick Foundation Chicago

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Online Communications For Nonprofits Demetrio P. Maguigad, Community Media Workshop
New Media Tools Channels of communication Monitor Information Create Relational Networks Encourages participation, sharing & collaboration.
Stake your claim in the Social Media Landscape!
Having a plan for your online communications ,[object Object],Persuade or Sell Inform Educate Entertain
Persuade or Sell ,[object Object],[object Object]
Inform Your Audience ,[object Object],[object Object]
Educate Your Audience ,[object Object]
Entertain ,[object Object],[object Object],[object Object]
Successful Online Communications Plans have a priority goal and use the other three to support the main priority goal Its is directed by your organization’s mission and goals…
Your Organizations Goals ,[object Object],[object Object],[object Object],[object Object]
Organizational Goal Online Goals Program Goal : Increase number of participants in our youth Outreach program. Facts: Youth participants are Ages 12 to 18 Must have parent or Guardian consent to register ,[object Object],[object Object],[object Object],[object Object]
Communicate to Your Audiences: Content & Image Branding Understand who you are communicating to. Present your content and image based on your target audience, their culture and their needs. Use New Media to create, develop & nurture relationships with your audience. Pull your audiences towards your priority goal.
 
 
 
 
Why is this important to know? This became the new format to allow dynamic content Blogs…. RSS Feeds… Aggregation… Readers… Comments… Tweeting… Mashups… Networking… etc… Let’s figure out what all this stuff is…
Wrap Up and Q & A • Plan your work and work your plan. • Know who you are communicating with and know how to pitch them. • Understand the tools that will help you with obtaining your goals. • Take time to process and discover.
Thank You… Keep in Touch! Demetrio Maguigad, New Media Manager Community Media Workshop [email_address] 312-369-7449 Tweet: @dmaguigad Skype: criticalcast Find me on Facebook!
HTML vs XML …A little technical but worth noting! WEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm) WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc) Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)

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Mc Cormick Brownbag

  • 1. Online Communications For Nonprofits Demetrio P. Maguigad, Community Media Workshop
  • 2. New Media Tools Channels of communication Monitor Information Create Relational Networks Encourages participation, sharing & collaboration.
  • 3. Stake your claim in the Social Media Landscape!
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  • 9. Successful Online Communications Plans have a priority goal and use the other three to support the main priority goal Its is directed by your organization’s mission and goals…
  • 10.
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  • 12. Communicate to Your Audiences: Content & Image Branding Understand who you are communicating to. Present your content and image based on your target audience, their culture and their needs. Use New Media to create, develop & nurture relationships with your audience. Pull your audiences towards your priority goal.
  • 13.  
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  • 17. Why is this important to know? This became the new format to allow dynamic content Blogs…. RSS Feeds… Aggregation… Readers… Comments… Tweeting… Mashups… Networking… etc… Let’s figure out what all this stuff is…
  • 18. Wrap Up and Q & A • Plan your work and work your plan. • Know who you are communicating with and know how to pitch them. • Understand the tools that will help you with obtaining your goals. • Take time to process and discover.
  • 19. Thank You… Keep in Touch! Demetrio Maguigad, New Media Manager Community Media Workshop [email_address] 312-369-7449 Tweet: @dmaguigad Skype: criticalcast Find me on Facebook!
  • 20. HTML vs XML …A little technical but worth noting! WEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm) WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc) Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)