Download the full report: http://solutions.demandware.com/economist?utm_source=slideshare&utm_medium=social&utm_campaign=economist_social&utm_content=launch Finding growth in an era of unprecedented disruption in retail is, to say the least, challenging. A new survey of more than 300 C-level retail executives reveals where leading retailers are finding opportunities, what distinguishes high-performing retailers from the rest of the pack, the biggest threats, and their long-term views for addressing common challenges. Their experience provides a roadmap for others in finding retail growth.

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Finding Retail Growth:
A View From The Corner Office

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Research Company
• Founded in 1946
• Global network of analysts and editors
• Rigorous editorial standards and independence

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Research Overview
3
• Objective was to understand industry dynamics and determine how
retail executives plan to compete, grow, and transform
• Focused on understanding which dynamics matter most and
addresses how retailers are planning to grow over the next three
years
• Determined that high-performing retailers have a different way to
grow – combining retail’s oldest strategies with its newest tools

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Research Methodology
4
Survey Respondents Report based on survey and interviews

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Retail Growth is a Zero-Sum Game
5
60’s 80’s 00’s70’s 90’s 10’s
TotalRetailRevenue
Department
Stores
Cataloguers
Specialty
Retailers
Supercenters
Fast Fashion
Digital and
Marketplaces
Democratization
of Retail
Not based on data from the Economist Intelligence Unit

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Which Dynamics Matter Most?
6
Security RisksIncreased
Globalization
Changing Consumer
Shopping Behavior
Rise of
Marketplaces
#1 #1 #3 #4
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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Ready to Compete?
7
Very or extremely prepared:
Somewhat or less prepared:
Tech Savvy
Employees
76%
33%
Globalization
56%
42%
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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Growth Requires Organizational Change
8
Making
Operations
More Efficient
Product
Development and
Manufacturing
Consolidating
Functions
Digital
Functions
OrganizationalChangeOperationalChange
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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High-Performers
High-performers are a group of respondents who rank
themselves better than peers on three key metrics: same-store
sales growth, margin and inventory turn rates
9
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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The Old Differentiators Still Hold True
10
“The age-old Holy Trinity of retail still rings true.”
- Len Schlesinger, Former Vice Chairman of Limited Brands
#1
#2 #3
Seamless
Service
Value for
Money
Product
Excellence
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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High-Performers See More Opportunity
11
High Performers 69%
43%
Tech Savvy
Employees
64%
44%
Globalization
52%
35%Lower Performers
Marketplaces
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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Growth Initiatives Align With Opportunities
12
Geographic Expansion Strategic Partnerships
#1 #2 #3
New Stores & Formats
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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Growth Initiatives Align With Opportunities
13
Geographic Expansion Strategic Partnerships
#1 #2 #3
New Stores & Formats
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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Growth Initiatives Align With Opportunities
14
Geographic Expansion Strategic Partnerships
#1 #2 #3
New Stores & Formats
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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Growth Initiatives Align With Opportunities
15
Geographic Expansion Strategic Partnerships
#1 #2 #3
New Stores & Formats
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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Operationalizing Technology to Grow
16
Specialized and Digitized Stores Marketplaces
82% of high performers plan to increase technology spend versus 56% of lower performers
Data from a survey conducted by the Economist Intelligence Unit, 2015.

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The Roadmap Puts the Customer at Center
17
Remember the basics
Put customer at the center
Operationalize
technology
Align priorities with
opportunities
Find opportunities in threats
The Economist Intelligence Unit report sponsored by Demandware.