This document discusses the importance of website user experience (UX). It explains that UX encompasses all aspects of a customer's interaction with a company through its services and products. The document advises understanding who your website visitors are, why they are visiting, and if their needs are being met through intuitive organization, clear calls-to-action, and analytics. It emphasizes the importance of having a clear value proposition that customers can understand in 5 seconds or less. The overall message is that a website is an extension of a company and should be designed with the customer in mind.
13. ARE YOU MEETING THEIR
NEEDS?
• Can they find what they are looking for?
• Does the organization of content make sense?
• Are your Calls-To-Action (CTAs) clear?
14. ARE YOU MEETING THEIR
NEEDS?
Organizing content
intuitively
THEN
NOW
15. ARE YOU MEETING THEIR
NEEDS?
Clear paths / calls-to-action
We really want
you to do this
Where should a
user start?
23. IN SUMMARY
•
•
•
•
Know your audience
Know why they are visiting your site
Be aware if you are meeting their needs
Make sure your site does you justice
Understanding your customer will bring you more cusotmers
There is a need or problem that you are solving
Hve you ever asked “Don’t these folks want my business?”
If they are frustrated, they will translate that into making assumptions about you and your company
People who are online today?
Are they the ones you want online?
Are they different than your “target customer?”
People who are online today?
Are they the ones you want online?
Are they different than your “target customer?”
Deliberate observation
Take time to ask questions
Make sure you are documenting / future tracking of improvement
Deliberate observation
Take time to ask questions
Make sure you are documenting / future tracking of improvement
Ice cream shop:
What might you have as the CTAs
What wouldl be important to put into the navigation?
If you do this quickly and easily, they are more open to listening to you. Or looking at the producst you want to sell to them. Donating
Etsy has evolve their “navigation” based upon how user’s expect to look for things on their site.
Other things to consider: Search
Clear calls-to-action means: it’s immediately clear what path we want the user’s to take.
Use visual cues. Make buttons look “clickable”. Links should: use “trigger” or keywords and should inform the user of what will happen next.
If you do this quickly and easily, they are more open to listening to you. Or looking at the producst you want to sell to them. Donating
Understanding your customer will bring you more cusotmers