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Small Business Marketing: Is There Really a Secret Sauce
1.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
2.
• • • • • Deluxe’s relationship with
SCORE Trends in online marketing An approach to deciding the best way to attract new customers to your client’s business A very real case study Online marketing tips and ideas © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
3.
• • • © 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
4.
SM © 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
5.
http://www.youtube.com/watch?v=wuiJTDPcqts © 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
6.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
7.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
8.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
9.
Why is Marketing
such a challenge? – Most entrepreneurs don’t really want to do it – What worked for someone else, probably won’t work for others WHAT IS YOUR CLIENT’S SITUATION? © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
10.
• • • • • • • • © 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
11.
Mary Helton 25 year
employee of AB – job eliminated Opens optometrist practice with sister in 2010 • • • • • • • • • • • • • • • • © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Situation Analysis
12.
• • • • • • • • • • • • • • • • • • • © 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
13.
• • • © 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
14.
The essentials of
your client’s company – – – – Most profitable customers Most differentiating capabilities Most critical product offerings Most important channels Most companies underestimate the growth potential of their core Most successful companies achieve most of their growth by expanding into adjacencies that reinforce the core © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
15.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
16.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
17.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
18.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
19.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
20.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
21.
© 2013 Deluxe
Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
22.
• Marketing – no
secret sauce, but…. – Situation Analysis will keep efforts focused – Planning is essential, front and center, flexible – Measurement is key Low-cost and no-cost tools exist – Requires time investment – Foundational knowledge needed – Help is there for those needing to outsource or partner © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
23.
Learn More: - Visit www.deluxe.com Attend
Free Webinars at www.deluxe.com/webinars Get an online scan www.deluxe.visibilityscore.com Contact: Julie.gordon@deluxe.com @JulieG_Deluxe © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
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