IDC predicts the overall big data and analytics market will hit $125 billion in 2015 as organizations increasingly seek to gain insight and competitive advantage from their ever-increasing volumes of data. Learn how Dell's broad portfolio of flexible, scalable and cost-effective storage solutions with cutting-edge flash, intelligent data placement, and software-defined technologies deliver a more agile and efficient data infrastructure to better achieve these goals.

1. MT57: Managing the data deluge by
optimizing storage
Alan Atkinson, General Manager, Dell Storage Solutions

2. The big data opportunity

3. Organizations actively using data grow 50%
faster than laggards.
50%
39% 42%
( 2 0 14 ) ( 2 0 1 5 )
The number of
organizations who
understand the
benefits of big data
grew slightly.
Source: Dell Global Technology Adoption Index, 2015

4. 44% of organizations still aren’t sure how to
approach big data.
In organizations that
have big data but are
not yet using it,
the top barrier is not
knowing if the
benefits are worth
the cost.
In organizations
currently using
big data, the top
barrier when
extracting insights
is the cost of the IT
infrastructure.
29%
The second biggest barrier is securing the data, 28%.
20%
Source: Dell Global Technology Adoption Index, 2015

5. What is big data?
Capture
Manage
Analyze
Results in datasets too large or
complex for typical database or
data management tools to…
Volume
A large amount of
data, growing at rapid
rates
Information of increasing…
Velocity
Data that must be
processed at high speed
to facilitate rapid decisions
Variety
Wide range of data
types and structure

6. How data is moved and prepared
for analysis
Data integration, aggregation
and transformation
Where data
originates
Databases
Social media
Sensor data
Devices
LOB applications
Cloud
External sources
Where data is
analyzed
Analytical engine
Business
intelligence
In-memory
computing
Enterprise data
warehouse
Dell Storage has aligned its capabilities to
address big data.

7. Comprehensive | Agile | Powerful | Scalable | Flexible
Customers
Analytics
Turn data into better and
faster actionable insights
Integration
Move data in real time between
on and off premise sources
Statistica
Statistica Big Data
PowerEdge
Dell Storage
Dell Networking
Dell Boomi
Toad Intelligence Central
ManagementServices Security Dell Financial ServicesInfrastructure
Toad
Cloudera Hadoop
Consulting
Design
Deployment
SecureWorks
SonicWall
Financing
Leasing
Asset recovery
Dell advantage: a complete big data and
analytics portfolio

8. Hours
Hours/Days
Days/Years
Real-Time Processing
Apache Spark
Apache Storm
Apache Ignite
Kafka
In Mem Cache
Redis
IMDGrid
Hazelcast
In Mem FileSystem
IgniteFS
Tachyon
Analytics Store
Actian
Pivotal
Exadata
Astor Data
MarkLogic
Vertica
No-SQL Based
Hbase MarkLogic
MongoDB ElasticSerach
Cassandra
SQL Based
MemSQL
VoltDB
Big data architecture
Real-time processing Operational store Archive
On the wire “Fast Data” Fast ingest and analytics Analytics storage
Data
Sources
Data Warehouse
Teradata
DB2 WH
Diverse storage requirements
Performance/Latency Price/Performance Scale/TCO

9. Hours
Hours/Days
Days/Years
Big data architecture
Diverse storage requirements
Performance/Latency Price/Performance Scale/TCO
Real-time processing Operational store Archive
On the wire “Fast Data” Fast ingest and analytics Analytics storage
Data
Sources
All flash arrays
In-Memory / NVME / SSD Servers-DAS Dense Servers
Scale out FS
SW Defined
SAN Arrays

10. Dell Storage strategy: anticipated trends
Converge to single
stack architecture
Accelerate flash
leadership
Build on software-
defined storage
momentum
• Single architecture delivering
seamless data flow across:
 Tier 0
 All flash and hybrid flash
 Unified block & file
 Scale-out file and dense
storage
• Simple, common architecture
from entry to enterprise
• Industry-leading Total Cost of
Ownership
• Drive industry adoption
with lowest $/GB.
• Flexible architecture
combines performance
with capacity.
• Future ready flash design
accommodates new
technology.
• Industry’s broadest portfolio of
SDS solutions
• Hardened and functional SDS
solutions running
• Runs on optimized hardware
with Tier 1 global service and
support.

11. Track Record
ProjectedFlash tiering
Track record
20162013 2014 2015
Projected flash prices
SCFlashPrices($/GB)Dell is leading the flash-optimized revolution.
Track Record
Projected
$-
$2.00
$1.00
$3.00
$4.00 MLC only
Compression 1.0
TLC Drives
Dedupe
Compression 2.0

12. Driving success and accessibility for flash
SSD capacity shipped in
hybrid arrays, 1H14
Dell hybrid shipments now
2x NetApp, 6x HP, 10x Nimble
Trajectory – SSDs capacity in hybrid arrays (TBs)
Dell year-over-year growth: 115%
Source: IDC Report: “Worldwide All-Flash Array and Hybrid Flash Array 2014–
2018 Forecast and 1H14 Vendor Shares” November 2014, IDC #252304

13. Dell Storage architecture
Enterprise class
performance and
scale
Server based tier 0 flash
memory
Scale-out file
• High performance
• Large scale common
name space
Unified block & file
mid-range array
• General purpose
All flash and hybrid
Cost optimized archive
• Fluid FS, dedupe,
compression dense
solutions
• Industry standard hardware
• Next generation virtualized storage stack
• Integrations into traditional new paradigm
applications and environments
Common
Architecture
Common Management
Enterprise features
Multi protocol

14. SC Series: intelligent storage foundation

15. Dell software defined portfolio
Hyper-Converged Scalable SDS solutions
Choice: Broad portfolio of enterprise class infrastructure
Innovation: Optimized hardware and monitoring
Reliability and assurance: Global services and support
Dell XC Series
Powered by Nutanix
Dell’s VSAN Ready
Nodes &EVO:RAIL
Validated Dell HW +
MS Storage Spaces
Dell Scality
Ref Configs
Validated Dell HW
+ Nexenta SW
PowerEdge + RedHat
Ceph + Openstack
Hyper converged;
Fast time to value;’
Multi-Hypervisor
Hyper-converged;
Integrated VMware
Management
OS Integrated storage
with Integrated
Windows Mgt
Flexible & cost
effective for large
scale Object & File
Highly flexible
storage built on
opensource ZFS
Opensource
technology with
Openstack ties

16. Justin Stottlemyer
Director, Distinguished Engineer Storage &
Compute

17. Intuit’s approach to storage
• Tenets - Availability, Simplicity, Performance, Compression/DeDupe
(Cheaper, Faster, Better)
• Tier 1 All Flash Array – OLTP, Customer facing
• Tier 2 Hybrid – Mixed Workload (NFS,CIFS)
• Tier 3 Hybrid – Auto-Tiering, Isolated ETL / DW
• Tier 4 Internal Cloud – Object / Archive / Backup
• Tomorrow – SDS (Software Defined Storage)

18. Current storage infrastructure
• Tier 2 - EMC VNX
• Tier 3 - Dell SC8000
• Tomorrow – SDS (Software Defined Storage)
• Compute / Storage - Including Cassandra, Hadoop, Elastic
Search, JMS.

19. Database ETL results since implementing
changes

20. The bottom line
• SLA is now always met
• Worst queries dropped from 17 minutes to 4 seconds.
• Up to 4000% improvement in some workloads
• On average 785% improvement
• No more phone calls
• Cheaper to deploy, better user experience, faster
technology stack

21. Accelerate business, your way.
Start
today
Schedule an enterprise IT
consultation to learn how
Dell future ready solutions
can move your business
forward.
For more information, please visit
Dell.com/FutureReady

22. Thank you!