Nasdaq Next Great Consumer Brands Conference - DTP - 04.16.14
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Nasdaq Next Great Consumer Brands Conference - DTP - 04.16.14
- 2. The Power of WOW „01 „02 „06„03 „04 „05 „07„00 „08 GrossSales$MM $1,000 800 600 400 200
- 6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 7. CLOTHING
- 9. CULTURE
- 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 11. DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 12. Clothing Customer Service Company Culture “a great brand is… ______” WHAT‟S NEXTDELIVERING HAPPINESS
- 14. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 15. LAS VEGAS CITY HALL
- 16. LAS VEGAS CITY HALL
- 27. DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture Community
- 29. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 31. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
- 32. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
- 33. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
- 34. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
- 35. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
- 36. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
- 37. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- 38. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
- 39. Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET
- 40. Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
- 41. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…
- 42. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 43. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
- 44. ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
- 45. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
- 46. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 49. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
- 50. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
- 51. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
- 52. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
- 53. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
- 54. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
- 55. NATALIE
- 56. NATALIE
- 57. NATALIE
- 58. NATALIE
- 59. NATALIE
- 60. NATALIE
- 61. CHECK CASHING
- 62. CHECK CASHING
- 63. SARAH
- 64. SARAH
- 65. SARAH
- 68. CONTAINER PARK
- 69. CONTAINER PARK
- 70. CONTAINER PARK
- 71. CONTAINER PARK
- 72. LVCK
- 73. LVCK
- 74. LVCK
- 75. MEDICAL CLINIC
- 79. PROJECT 100
- 80. PROJECT 100
- 83. LEARNING VILLAGE
- 84. LEARNING VILLAGE
- 92. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 93. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
- 94. CITY AS A STARTUP
- 102. LIFE IS BEAUTIFUL
- 103. LIFE IS BEAUTIFUL
- 104. LIFE IS BEAUTIFUL
- 105. LIFE IS BEAUTIFUL
- 106. LIFE IS BEAUTIFUL
- 107. $200M REAL ESTATE
- 108. Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
- 109. 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
- 110. Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
- 111. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 112. DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
- 114. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
- 115. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
- 116. Fremont St. & Las Vegas Blvd.
- 117. Fremont St. & Las Vegas Blvd.
- 118. INSPIRE THEATER
- 119. INSPIRE THEATER
- 120. INSPIRE THEATER
- 121. INSPIRE THEATER
- 122. INSPIRE THEATER
- 123. INSPIRE THEATER
- 124. INSPIRE THEATER
- 125. INSPIRE THEATER
- 127. Week 1 – First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE
- 128. Week 1 – First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE
- 129. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE
- 130. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE
- 133. What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
- 134. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC
- 135. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC
- 136. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC
- 137. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
- 138. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
- 139. JAKE – FLINT & TINDER
- 140. What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
- 141. What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC
- 142. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC
- 143. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC
- 144. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
- 146. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an RETURN ON COLLISIONSROC
- 147. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an RETURN ON COLLISIONSROC
- 150. 100,000 “collisionable” community RETURN ON COLLISIONSROC
- 151. 100,000 “collisionable” community hours RETURN ON COLLISIONSROC
- 152. 100,000 “collisionable” community hours per RETURN ON COLLISIONSROC
- 153. 100,000 “collisionable” community hours per acre RETURN ON COLLISIONSROC
- 154. 100,000 “collisionable” community hours per acre per RETURN ON COLLISIONSROC
- 155. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC
- 156. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
- 157. Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
- 160. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 161. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 162. THE 4 MINUTE MILE
- 163. THE 4 MINUTE MILE
- 164. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
- 165. A GREAT BRAND is a story that never stops unfolding.
- 166. is a story that never stops unfolding. A GREAT BRAND COMPANY
- 167. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
- 168. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
- 169. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com