16. Slide 16
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
17. Slide 17
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learning and Co-working Capital
of the World
18. Slide 18
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
19. Slide 19
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
20. Slide 20
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
21. Slide 21
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
22. Slide 22
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
23. Slide 23
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
24. Slide 24
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,
Innovation, and Productivity
32. Slide 32
$50M – Small Businesses
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something
33. Slide 33
$50M – Small Businesses
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy
65. Slide 65
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
66. Slide 66
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning ->
Accelerate productivity and innovation
67. Slide 67
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
68. Slide 68
HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
69. Slide 69
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
70. Slide 70
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees
2. 1000 Teach For America corp members
and alumni
3. Tech Startup Community
4. Small Business Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents
72. Slide 72
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
73. Slide 73
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Values
Innovation
Serendipity
Participation
Upward Mobility
Attracting Startups and the Creative Class
95. Slide 95
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
96. Slide 96
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
97. Slide 97
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
98. Slide 98
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
99. Slide 99
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-
Will-Love-It-b.jpg
102. Slide 102
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
103. Slide 103
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
104. Slide 104
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
105. Slide 105
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
117. Slide 117
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre per year
2.3 collisionable hours
per square foot
per year
118. Slide 118
OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
