1. Connecting the
Circuit
Building Greater Philadelphia’s
Regional Trail Network

5. Goal
Replenish the DVRPC Regional Trail Program
with $10 million for 2014-2016

6. Circuit Trails in the News

7. Circuit Trails in the News
South Broad Street Sidepath (Plan Philly)
Happy Trails Coming to Montgomery County (PA Wire News)
Juniata Park has new nature trail and new hope (Daily News)
On the ground redux: new-ly completed Camden trails add
amenities, connect to larger system (Flying Kite)
+ Making a Day Trip of the Cobbs Creek Trail (PlanPhilly)
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Schuylkill Banks Boardwalk Continues to Grow
Lawrence Hopewell Trail Cuts Another Ribbon
Haverford and Port Richmond Trail Ribbon Cuttings
DVRPC announces $3.9 million for Phase III Grants of Regional Trail Fund
Cresheim Trail Update

8. In August … We Brainstormed

9. The Goal: Build Demand
Amenity
Necessity
Trails are nice
to have
I use trails for
fun
I need trails in
my
neighborhood
I demand
trails for my
community

10. A Way to Get There
+ Objective: to inspire and engage a community
that views trails as necessities, not amenities,
and demands them for their neighborhoods.
+ Demonstrate trail use via stories of actual users
+ Identify and cultivate a corps of trail champions
+ Serve as voices for op-eds, letter writers, bloggers, etc.

12. Audiences
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trail users
cyclists
walkers
runners
families
neighboring industry & businesses
key decision-makers by county who can influence funding
media
county, state and national agency staff

13. Tactics
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media relations
social media
paid media
website & blog
video (Tri-State)
map (Bicycle Coalition)
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branding initiatives
programming & events
giveaways – t-shirts and caps
letter writing
direct – eblasts, postcards