Statistics on SMS, or text messaging, including information about men and women, teenagers, coupons, and MMS, or multimedia messaging

1. Text Messaging by
the Numbers
Compiled May 2010
Copyright 2010 Defakto Group 1

2. TEXT MESSAGING BY THE
NUMBERS
EveryWhereAllTheTime.com
Compiled May 2010
Photo Credit: ydhsu
Copyright 2010 Defakto Group 2

3. 51% 72%
OF ALL TEENS WERE OF ALL TEENS ARE
TEXT-MESSAGERS IN TEXT-MESSAGERS
2006 TODAY
52% 76.4%
OF ALL AMERICANS OF U.S. CELL PHONE
SEND TEXT SUBSCRIBERS USE
MESSAGES TEXT MESSAGING
Copyright 2010 Defakto Group 3

4. 80% OF ALL AGES SAID THEY THOUGHT
THEY WOULD GET A QUICKER RESPONSE
FROM A TEXT THAN FROM AN
EMAIL OR VOICEMAIL.
40%
30% OF WOMEN
DESCRIBE
OF MEN DESCRIBE
THEMSELVES AS THEMSELVES AS
‘MAINLY TEXTER’ ‘MAINLY TEXTER’
Copyright 2010 Defakto Group 4

5. TEENS 50%
OF TEENS SEND AT LEAST 50
80
THE AVERAGE NUMBER
26% TEXT MESSAGES PER DAY OF TEXTS TEEN GIRLS
SEND PER DAY
OF U.S.16-17 YEAR OLDS ADMIT TO 30
TEXTING WHILE DRIVING THE AVERAGE NUMBER
OF TEXTS TEEN BOYS
2/3 SEND PER DAY
OF TEEN TEXTERS SAY
15%
THEY ARE MORE
LIKELY TO USE THEIR
CELL PHONES TO TEXT
THEIR FRIENDS THAN
SAY THEY HAVE RECEIVED A
TALK TO THEM TO SEXUALLY SUGGESTIVE NUDE
THEM BY CELL PHONE OR NEARLY NUDE IMAGE OF
SOMEONE THEY KNOW BY TEXT
Copyright 2010 Defakto Group 5

6. ENGAGEMENT 26%
OF ALL CONSUMERS WHO USE TEXT MESSAGING
WHO SAY THEY HAVE OPTED IN TO RECEIVE TEXT
MESSAGE MARKETING MESSAGES
42% 33%
OF 18-34 YEAR OLDS WITH OF 35-44 YEAR OLDS WITH
CELL PHONES WHO SAID CELL PHONES WHO SAID THAT
THEY WERE INTERESTED THEY WERE INTERESTED IN
IN RECEIVING ALERTS ON RECEIVING ALERTS ON THEIR
THEIR CELL PHONES FROM CELL PHONES FROM PLACES
PLACES THEY FREQUENT THEY FREQUENT
Copyright 2010 Defakto Group 6

7. 22%
OF U.S. CELL PHONE OWNERS WHO
DONATED TO HAITI EARTHQUAKE
RELIEF DID SO VIA TEXT MESSAGE
25%
14% OF WOMEN
OF MEN ENGAGE ENGAGE IN TV
IN TV VOTING
VOTING VIA
VIA TEXT
TEXT
Copyright 2010 Defakto Group 7

8. MORE THAN
822 BILLION
TEXT MESSAGES WERE SENT AND
RECEIVED ON CARRIERS NETWORKS MORE THAN
DURING THE LAST HALF OF 2009
(THATS ALMOST 5 BILLION PER DAY) 24.2
BILLION
AROUND MMS
9.3 BILLION (MULTIMEDIA
MESSAGES)
MMS (MULTIMEDIA MESSAGES) WERE REPORTED
WERE REPORTED DURING THE DURING THE LAST
LAST HALF OF HALF OF
2008 2009
Copyright 2010 Defakto Group 8

9. SOURCES:
Per Research: Teens, Cell Phones and Texting
Qwasi: 5 Billion Text Messages Sent/Received Each Month in the US. Mobile
Messaging Continues to Show Enormous Uptake in SMS and MMS
Carol Flammer: Cell Phones, Texting and Your Customers
MMA: Text Messaging Provides U.S. Consumers with a Convenient, Secure &
Immediate Way to Help Haitian Earthquake Victims & Charities
Goomzee: Mobile Marketing Trends
TMCnet: Twenty-six Percent of Text Message Users Have Opted to Recieve
Marketing Messages
Copyright 2010 Defakto Group 9

10. ABOUT DEFAKTO
Defakto is a full-service digital marketing agency based on
the core principal that what we offer and produce should
always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social
graph of your customer and the 360 degree view of brand
touch points. The ultimate goal is beyond the sale. The
ultimate goal is creating customers that create new
customers.
Defaktogroup.com gilbert.salazar@defaktogroup.com
Everywhereallthetime.com ken.vernon@defaktogroup.com
Copyright 2010 Defakto Group 10