Millennials, mobile and social statistics
- 1. MILLENNIALS AND MOBILE
BY THE NUMBERS
Published by Ken Vernon
Compiled April 2010
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- 2. CONNECTIVITY
94: Percentage of Millennials who have a cell phone.
31: Percentage of 8- to 10-year olds who have a cell phone.
20: Percentage of the mobile video audience that are teens. They also watch more than
the average viewer.
1 in 3: The number of U.S. teens who use the mobile web on a daily basis.
62: Percentage of Millennials who connect wirelessly to the internet when away from
home or work.
7 hours and 38 minutes: The amount of time 8- to 18-year-olds spend consuming
media daily.
1 hour and 51 minutes: The amount of time young people between the ages of 15-18
spend texting in a day.
43 minutes: The amount of time 15-18 year olds spend talking on the phone in a day.
TEXTING
80: Percentage of Millennials who have texted in the last 24 hours.
20: The average number of texts Millennials send in one day.
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- 3. APPLE
57: Percentage of 18-34 year olds who say price is the number one reason they aren’t
buying an iPad.
31: Percentage of U.S. teens who want iPhones, almost doubled from 16% last spring.
MOBILE IN THE HOME
41: Percentage of Millennials who have a cell phone but no land line.
50: Percentage of Boomers who sleep with their cell phone on or right next to their
bed.
83: Percentage of Millennials who sleep with their cell phone on or right next to their
bed, making it the first and last thing they often reach for each day.
SOURCES:
Generation M^2: Media in the lives of 8- to 18-year-olds (PDF)
Millennials: Hip and Poor
Survey: 31% of U.S. teens want iPhones
Nielsen: How Teens Use Media (PDF)
Pew Research Center: The Millennials (PDF)
ABOUT DEFAKTO:
Defakto is a full-service digital marketing agency based on the core principal that what
we offer and produce should always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social graph of your customer
and the 360 degree view of brand touch points. The ultimate goal is beyond the sale.
The ultimate goal is creating customers that create new customers.
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ken.vernon@defaktogroup.com
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