This slide share presentation is a part of a contest by LinkedIn where users are encouraged to share their success stories using LinkedIn. I have used LinkedIn for my business and benefitted immensely and merely sharing my experience. There are many other useful features which I haven’t mentioned that can be exploited to unlock the full potential of LinkedIn. While I endorse LinkedIn for business users I don’t guarantee success as that depends on many other factors.

1. LinkedIn Success StoryLinkedIn Success Story
Deepak SadhvaniDeepak Sadhvani

2. What do I do?What do I do?
I run a training business (www.brilart.com/work) and
look after entire B2B sales process which requires
Lead generation
Shortlisting leads/profiles to pitch my offerings
Send details by email followed by call/meeting
Followup & Closure
Stay connected

3. How do I do ?How do I do ?
Subscribed to LinkedIn Premium Account. It helps me do the following
‘Premium Search’ with filters for lead generation & shortlisting
targeted profiles; without this I would go ‘nuts’
‘View Full Profile’ of everyone in my network up-to 1st, 2nd & 3rd
degree
‘Profile Organizer’ lets me save profiles in different folders with
comments for followup
‘InMails’ details of our offering, a short mail, essentially an elevator
pitch to hook the prospect. This is by far the most powerful feature of
premium account
InMail response is guaranteed and InMail is credited back incase
there is no response from receiver

4. Social Reach - MarketingSocial Reach - Marketing
Post my companies profile
Feature companies products & services with embedded videos
Display testimonials of clients that have used my products or
services
Feature & highlight company updates on new offers, launches
etc
Eliminates need to send physical brochures there by reducing
cost and carbon foot print
Subtle way to market, stands out in the clutter

5. SummarySummary
LinkedIn is my partner for
Sales (Premium Search, View Full Profile & InMails)
Customer Relationship Management (Profile Organizer)
Marketing (Company Page & Testimonials)
Customer Engagement - Stay in touch through Linkedin Connection
Most decision makers (>90%) are LinkedIn and are active users. So
higher chance of reaching out to the decision maker
Cost Effective - very economical & affordable for small business owners,
the price I pay for a business account is just Rs 1,200 /- per month.
**Shocked, don’t be, get LinkedIn**

6. Thank YouThank You
Disclaimer - This slide share presentation is a part of a contest by LinkedIn where
users are encouraged to share their success stories using LinkedIn. I have used
LinkedIn for my business and benefitted immensely and merely sharing my
experience. There are many other useful features which I haven’t mentioned that
can be exploited to unlock the full potential of LinkedIn. While I endorse LinkedIn
for business users I don’t guarantee success as that depends on many other factors.
Feel free to contact me on deepak@elsalearning.com

7. Thank YouThank You
Disclaimer - This slide share presentation is a part of a contest by LinkedIn where
users are encouraged to share their success stories using LinkedIn. I have used
LinkedIn for my business and benefitted immensely and merely sharing my
experience. There are many other useful features which I haven’t mentioned that
can be exploited to unlock the full potential of LinkedIn. While I endorse LinkedIn
for business users I don’t guarantee success as that depends on many other factors.
Feel free to contact me on deepak@elsalearning.com