1. Key Speakers:-
Ochintya Sharma, Vice President,
Lux Rao, CTO - Technology Services,
Raghavan Subramanian, Associate Vice President,
Anand Subbaraman, Senior Director, Product Strategy,
Pragati Ogal Rai, Mobile Technology Evangelist,
Vineet Durani, Director - Windows Phone Business Group,
Venkatesan , Head - Mobility Practice,
Sudhakar S Marthi, Vice President - Global Business Development,
Vikram Srinivasan, Director,
Praful Bhoyar, Portfolio Director,
Udayan Banerjee, VP,
Jeffrey Rufus, Former Head - Nokia App Store & Windows Marketplaces,
Uttam Kumar, Head – New Technologies Innovation & Incubation – IT,
Girish Trivedi, Co-Founder, Director,
Zubin Jimmy Dubash, Chief Strategy Officer,
Prakash Sayini, Founder and Managing Director,
Abhijit Jungade, Director,
Samsung India
HP
Infosys Labs
Oracle
PayPal (North America)
Microsoft
Virtusa
Alcatel-Lucent Bell Labs
Dell
NIIT Technologies
Nokia
Aircel
Monk Consulting
AppsDaily
MobiDex360 Solutions
Winjit Technologies
Plus Many More...
Janakiraman
Rakesh Agrawal, Head of R&D, Developer SDK,
ZOHO Corp
Nokia
Conference Hashtag - #VI_Telecom

2. 2nd Annual Mobile Apps 2013
30th August 2013, Matthan Hotel, Bangalore, India
ORGANIZED BY
SUPPORTED BY
ASSOCIATE PARTNER
EXHIBITOR
SILVER PARTNER

3. CONFERENCE INTRODUCTION:-
The global mobile industry is witnessing volatile growth for last couple of years. Advancement of mobile technology, improved infrastructure and Smartphone
revolution have allowed people to perform much more with their mobile phones than ever before. This has resulted in an exponential demand and growth of mobile
applications.
The mobile app market is thriving to great heights. More than hundreds of handsets are capable of installing and running apps and a swerve of big-name app stores
are striving to compete. It is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020.
Presently India having over 800+ million mobile connections and 50-150m mobile internet users it is evident mobile apps are becoming very popular. By 2015 India
is expected to have 237 million mobile internet “activated” connections. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based.
Mobile App Stats in India - 100 million apps being downloaded in India every month. India’s app developer base is estimated at 250,000.
With world’s foremost brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising
over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of
businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global
brands do not look to make money directly with apps; however, the apps are adding up their brand equity. The surge in number of app stores and availability of
multi-platform apps has also reshaping the future of the market. The excitement around mobile applications is going to have a major impact on our economy, and
our way of life.
It is with great pleasure that we invite you all to the and wish you all the very best.
Smartphones and tablets are changing the way businesses are operating and interacting more efficiently with customers
Learn from the leading Mobile operators, handset manufacturers, content providers and application developers in the Indian market
Benefiting from Up-Selling and Cross-Selling via Mobile Apps
Channels to market, app stores and opportunities for partnerships
Understanding your customers behaviour in the mobile space as a starting point of strategy development
Mastering the increasing amount of different platforms and devices
Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues
Design guidelines and best practices for making your application useful and usable
Examining the opportunities in Cloud based Apps, the next big revenue driver in Asia
Native apps vs. the mobile Web
Overcoming the technical challenges associated with linking your app to existing infrastructure
The challenge of developing apps for multiple platform launches
Understanding how to work with external app developers to ensure successful app development and launch
Embracing mobile advertising and mCommerce as additional revenue streams
App monetization opportunities via new commercialization opportunities
What are the roles of vendors - who need to understand what features service providers need and tune themselves in the Indian environment.
What to expect from mobile cloud?
Examining the current regulation of mobile App market in India
Examining the worldwide trends in Mobile Apps and the implications, lessons to be learned for India.
The Future of Mobile Operating Systems and Frameworks
How is the future for the mobile vas industry: a vision for 2015
Be part of a major networking opportunity
• Device Management
• Service & Product Innovation
• Product Development
• SIM Cards Platforms
• Technology
• Product Marketing
• Terminal Management
• Data Services
Wireless & Fixed Operators, Cable MSO, ISP & MVNO’s, Satellite Operators, Handset & Devices Manufacturers, SIM Card Manufacturers, Terminal & Platforms Vendors
Aggregators & Systems Integrators, OEM, Device Retailers
is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators,
regulators, government agencies, service providers, system integrators, Developers and vendors. This congress will provide great networking opportunities with
industry leaders, presenting you with the opportunity to meet and do business with likeminded individuals.
“2nd Annual Mobile Apps 2013”
KEY THEMES DISCUSSED AT THIS CONFERENCE: -
WHO YOU WILL MEET: -
VPs, CIO & CTO, Directors, Head & Senior Managers of:
FROM THE FOLLOWING: -
WHY SHOULD YOU ATTEND:-
2nd Annual Mobile Apps 2013
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Delegate Registration:
To register and to book your seats at the conference - please email your
interest & queries to delegate@virtueinsight.com
Sponsorship Opportunities:
To register & to book your sponsorship package - please email your
interest & queries to sponsor@virtueinsight.com
2nd Annual Mobile Apps 2013
30th August 2013, Matthan Hotel, Bangalore, India

4. 08:30 – Coffee and registration
09:20 – Morning Chair's opening remarks
Lux Rao, CTO - Technology Services,
Ochintya Sharma, Vice President,
HP
Samsung India
(http://www.linkedin.com/in/luxrao)
(http://www.linkedin.com/pub/ochintya-sharma/1/858/134)
09:30 –
10:00 – Impact of the mobile
application on the brand values: Business Models, Strategies &
Market Segmentation
11:00 – Morning coffee & Networking
Exploiting the Global Power
of Mobile Apps
• The pace of innovation in mobile software and applications.
• Software is the ultimate differentiator and operating systems are
spawning new ecosystems.
• How is this forecast to change the ecosystem
• How are application platforms changing in the current ecosystem?
• How has the growing prevalence of app stores impacted upon the
mobile value chain?
• What are the primary models for monetising applications, and what
are the advantages/disadvantages of each?
• What are the key drivers behind an App Store-centric model?
• What are the prospects for apps as marketing tools and retail
mechanisms?
• How will mobile app usage and revenue develop through to 2015,
and which categories of mobile application will generate the largest
revenues?
• What are the opportunities for browser-based applications?
Morning Keynote Address 1:
Morning Keynote Address 2:
11:20 - Staying ahead with Cloud and Mobility
11:50 - A New Paradigm in Mobile App Development & the
innovations that are disrupting and therefore shaping digital
future
Afternoon Chair person's opening remark
• Create applications for multiple markets instead of a "one for all"
app
• End the stale use of templates to produce applications without
suffering the costs of the decision
• Take advantage of the mobile environment to drive additional
sources of advertising revenue
• Securing Mobile Applications: From Design to Deployment
• Content, services and applications – what’s mobile innovations
leading to?
Sudhakar S Marthi, Vice President - Global Business
Development, ZOHO Corp (http://www.linkedin.com/pub/sudhakar-s-
marthi/4/9b8/700)
REDEFINING MOBILE ECOSYSTEM
10:30 – Panel discussion: Developing Network-Friendly
Applications: A Mobile Operator's View
Moderator –
Panelists –
• What are the challenges faced by the network operators to cope
with this new phenomenon?
• Understanding how operators can educate developers about the
problems that apps can cause to the network
• Determining how to ensure seamless in-app content delivery
• Which innovations will prove the most disruptive to the current
state of play?
• Forecasting the potential evolution in the application market and
establishing how operators can exploit it
Lux Rao, CTO - Technology Services,
Vikram Srinivasan, Director,
Uttam Kumar, Head – New Technologies Innovation &
Incubation – IT,
Raghavan Subramanian, Associate Vice President,
HP
Alcatel-Lucent Bell Labs
Aircel
Infosys Labs
(http://www.linkedin.com/in/luxrao)
(http://www.linkedin.com/pub/vikram-srinivasan/1/213/94b)
(in.linkedin.com/pub/uttam-kumar/27/3b6/29a)
(http://www.linkedin.com/in/raghusubra)
MOBILE INNOVATION AND VALUE CREATION
12:20 - Networking Luncheon - Take your discussions
further & build new relationships in a relaxed
& informal setting...
13:40 – Panel discussion: How Developers Can Successfully
Monetize the Multi-Platform Landscape?
Panelists –
• What makes a successful app?
• What are the similarities and differences of distinctive platforms?
• Strategies - what has worked and what hasn't on the drive to
mobile dominance?
• What are the major challenges of creating, distribution and
monetising apps?
• What support is needed from app stores, operators & handset
providers?
• How can developers most successfully monetise their apps?
• Transitioning Existing Solutions to Mobile Devices
Moderator –
Girish Trivedi, Co-Founder, Director,
Jeffrey Rufus, Former Head - Nokia App Store & Windows
Marketplaces,
Vineet Durani, Director - Windows Phone Business Group,
Praful Bhoyar, Portfolio Director,
Rakesh Agrawal, Head of R&D - Developer SDK,
Abhijit Jungade, Director,
Monk Consulting
Nokia
Microsoft
Dell
Nokia
Winjit Technologies
(http://www.linkedin.com/in/girishtrivedi)
(http://www.linkedin.com/in/jeffreyrufus)
(http://www.linkedin.com/in/vineetdurani)
(http://www.linkedin.com/pub/praful-bhoyar/3/662/5a6)
(http://www.linkedin.com/pub/rakesh-agrawal/0/330/aab)
ROLE OF DEVELOPERS
2nd Annual Mobile Apps 2013
30th August 2013, Matthan Hotel, Bangalore, India

5. 17:20 - Networking Drinks - Take your discussions
further & build new relationships in a relaxed
& informal setting...
14:30 – NATIVE APPS vs HTML5 & THE MOBILE WEB – A Roundup
15:00 – Impending Future of the Enterprise: Can Mobility
transforms the business?
15:30 – Afternoon coffee & Networking
15:50 – The Mobile Payment Revolution
• Rick user experience and performance
• Cross platform deployment costs
• Monetization
• Fragmentation challenges
• Distribution
Mobile apps becoming so critical to the business, optimizing and
managing the lifecycle of the application delivery becomes key to
innovation of the business and its ability to compete.
• Where are the opportunities for today’s app developers?
• Enterprise and the implications of BYOD (Bring Your Own Device.),
BYOA (Bring Your Own App).
• What can be used off the shelf, and where will custom apps be
necessary?
• What are the critical drifts that startups need to know if they plan
to target the mobile enterprise?
Venkatesan , Head - Mobility Practice,
Anand Subbaraman, Senior Director, Product Strategy,
Pragati Ogal Rai, Mobile Technology Evangelist,
Janakiraman Virtusa
Oracle
PayPal (North
America)
(http://www.linkedin.com/pub/venkatesan-janakiraman/67/90a/5b60)
(http://www.linkedin.com/in/anandsubbaraman)
(http://www.linkedin.com/in/pragati)
16:50 – Chairperson's closing remarks and end of conference
17:00 - 18:00 Networking Drinks - Take your
discussions further & build new relationships in a
relaxed & informal setting...
16:20 - Panel Discussion: Plotting the Mobile Way Ahead: 2013
and Beyond
Moderator –
Panelists –
• Mobile as a gateway to opportunity
• Revolutionizing transactions
• What’s next for mobile networks?
• Evolution of traditional Mobile VAS to next generation VAS
• Mobile wallets and payments
Udayan Banerjee, VP,
Zubin Jimmy Dubash, Chief Strategy Officer,
Prakash Sayini, Founder and Managing Director,
NIIT Technologies
AppsDaily
MobiDex360
Solutions
(http://in.linkedin.com/in/udayanb)
(http://www.linkedin.com/in/zubindubash)
(http://www.linkedin.com/in/prakashsayini)
REVENUE GENERATION & FUTURE OF APPS
MOBILE PAYMENTS – ANYTIME, ANYWHERE
2nd Annual Mobile Apps 2013
30th August 2013, Matthan Hotel, Bangalore, India

6. FLOOR PLAN:- Book your stalls now before they run out !!!
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Virtue Insight requires the full amount to be paid before the
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fax, or email. There is a no refund policy for cancellations received
on or after one month before the start of the event. Should you decide
to cancel after this date, the full invoice must be paid. Conference
notes will then be sent to you. Unfortunately, we are unable to transfer
places between conferences and executive briefings. However, if you
cannot attend the conference, you may make a substitution/name
change at any time, as long as we are informed in writing by email,
fax or post. Name changes and substitutions must be from the same
company or organization and are not transferable between countries.
Virtue Insight reserves the right to make alterations to the
conference/executive briefing content, timing, speakers or venue
without notice. The event may be postponed or cancelled due to
unforeseen events beyond the control of Virtue Insight. If such a
situation arises, we will refund your registration fee and we will try
to reschedule the event.
The conference fee includes lunch, refreshments and conference papers
provided on the day. This fee does not include travel or hotel
accommodation.
Virtue Insight's preferred method of communication is by email and
phone. Please ensure that you complete the registration form in full
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