1. FRESH SOAP USE FRESH , GET FRESH PRESENTED BY- DEEPAK KHANDELWAL

2. DIRECT MARKETING An interactive system of marketing which uses one or more advertising media to effect a measurable response at any location, forming a basis for creating and further developing an ongoing relationship between an organisation and its customers. Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising.

3. MISSION Our mission is to create value for customers and shareholders by continually improving health and reducing preventable illness through the use of our soap.

4. PROCESS OF DIRECT MARKETING

6. Increase competition

8. New communication technology

11. SEGMENTATION Economical Soap Baby soap Beauty Soap Antiseptic Soap

12. TECHNIQUES OF DIRECT MARKETING

13. DIRECT MAIL Targeting Personalisation Response rates can be high Can hold attention of reader/recipient.

14. TELESHOPPING Electronic shopping via television. Home base shopping. Toll free call. 24 x 7

15. TELEPHONIC Telemarketing is the use of the telephone call center to attract prospects sell to existing customer and provide servicing by tracking order and answering question.