Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
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Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
- 2. Social Network Website • Active and large community • A lot of interaction
- 7. Fanblog
- 10. Pinterest boards
- 12. DECEMBER 2011 2 MILLION DECEMBER 2012 (NOW) 55 MILLION MARCH 2012 5 MILLION APRIL 2012 38,5 MILLION JANUARY 2010 First Pin AUGUST 2010 5 THOUSAND JUNE 2012 49 MILLION Pinterest: History and growth
- 13. MAY 2007 75 THOUSAND MAY 2009 1,5 MILLION JUNE 2010 10 MILLION MARCH 2011 20 MILLION DECEMBER 2011 40 MILLION DECEMBER 2012 (NOW) 53 MILLION Tumblr: History and growth
- 14. Comparison of growth • Pinterest • 2010-2012 • Slow growth • Boom in April 2012 • Steady growth • Tumblr • 2007-2012 • Steady growth • Most popular network Comparison of growth
- 15. Going viral
- 16. Pinterest Garlic Cheesy Bread Going viral
- 18. Who and why VS.
- 19. Resemblances • personal interests and ideas • Visual content • Identity and taste • Personal expression
- 20. Differences Google trends & Compete
- 21. Google trends : web search volume Pinterest versus Tumblr
- 22. Geographics
- 23. Unique visitors pinterest : average internet user Tumblr : more youth
- 24. Average stay
- 25. Biggest user group Pinterest • females aged between 25 and 44 Tumblr • between 18 and 24, of both sexes
- 26. Personal research Tumblr - blog / website - Possibility to adapt their own theme - no social networking - Loyalty - More man than women - Layout Pinterest - Moodboards - Artistic - Social networking - Linked to Facebook account - More women than men
- 27. What are the main differences?
- 28. Etiquette versus Guidelines Pinterest Tumblr
- 29. Nudity
- 31. Structure
- 32. Themes VS.
- 36. • Themes • Own design • More personal • Choose colors • More diversity • No themes • Just the pinboard • More structure • Can’t choose colors • Seems identical
- 37. Scams VS.
- 38. • Spam messages – Lol half of your followers are on tumblrdatinggame.com". • Tumblr users are younger and single – Scam became more successful • Create account to hook up with Tumblr users in your area • Adult Friend Finder
- 39. • Offspring of Dating Game • Fill out the form • Pay the $9.95 trial fee • Start earning money today • Just to get credit card information
- 40. • More than 60.000 users fell for it • Reblog link • Loved the idea of petting a giraffe
- 41. • Spam links • Free copy of the game • Repin it
- 42. • The first 50 users • Repinning • Reblog • Picture of a gift card • Picture of Starbucks • Surveys
- 43. Brands VS.
- 49. Only Reblog and Like
- 50. Create Pinboards
- 51. Comment
- 52. The Goal of Sociale Media Marketing • Offer different content so a broad audience can pick and choose how to consume your content and interact with your brand. • The goal is to create content targeted to the audience that is on that particularly platform to achieve maximum – Brand awereness – Word of Mouth Marketing – Business growth
- 53. The Goal of Sociale Media Marketing: The Today Show
- 54. Find your target Audience
- 55. The Lifestyle on Pinterest • Pinterest is the perfect place for lifestyle brands or businesses that can create a lifestyle around its brand.
- 56. McDonalds
- 57. Advanced Micro Devices (AMD)
- 58. Wich One for brands? • Target: Women 25-44 years old • Lifestyle • Particularly visual • Target: 18-24 (young people) • Visual – Audio content – Text content