EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptx
Mastering Analytics with SAP - Decision Inc.
1. @masteringsap #BAT15 @theeventfulgroup #BAT15@masteringsap #BAT15
Nicholas Bell, Paul Morgan
Decision Inc.
Sweating the Asset:
Fast Tracking Analytic Implementations To Help
Business Make Better Decisions, Faster
2. @masteringsap #BAT15 @theeventfulgroup #BAT15
Technology can be a great multiplier to assist business in
achieving and exceeding its information goals.
However, if implemented incorrectly, results in frustration
when the investment doesn’t deliver value.
How can you change business’s perception of BI and
leverage SAP Analytics to drive greater performance in the
business?
Main Message
2
3. @masteringsap #BAT15 @theeventfulgroup #BAT15
• Business perceptions
• Understanding what you have
• Overcoming initial stumbling blocks
• Understanding decision making
• Where do you build competency?
• How do you support LOB needs?
• Measurability
• Questions
What We’ll Cover
3
5. @masteringsap #BAT15 @theeventfulgroup #BAT15
Introduction & Overview
5
This is the reality that we operate in. The need for
analysis is now more urgent than before.
https://www.investec.co.za/research-and-insights/economy/economic-research/macro-economic-forecasts/quarter-4-2014---economic-forecasts--2012---2018.html
2012 2013 2014 2015 2016 2017 2018
GDP 2.50 1.90 1.50 2.50 2.80 3.00 3.50
Real Disposable Income 2.80 2.50 2.10 2.60 2.80 3.00 3.40
Unemployment Rate % 24.90 24.70 25.50 25.90 26.00 25.90 25.70
Employment Growth Rate % 2.50 3.10 1.60 0.60 0.90 1.20 1.40
Repo Rate % 5.00 5.00 5.75 6.50 7.00 8.00 8.00
Consumer Inflation 5.70 5.80 6.10 5.40 5.20 5.40 5.50
6. @masteringsap #BAT15 @theeventfulgroup #BAT15
• View that business intelligence initiatives often fail
Business Perceptions
6
•
• “….of these, 40% - 60% are late or never finished” – In other words due to Technical Failure!
• “…The rest are completed, but are deemed a failure because they are not used or adopted in a way that
justifies the cost” – In other words due to Business Failure!
• “70% to 80% of all BI projects fail”
- Garter report 2012
7. @masteringsap #BAT15 @theeventfulgroup #BAT15
• IT-led initiatives are not responsive to business’s needs.
• Visualisations are not meaningful.
• Business intelligence initiatives are very report centric.
• IT doesn’t understand the needs of the organisation.
• The reality is that technology-led initiatives often do not
provide the support that business needs.
Business Perceptions
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•
10. @masteringsap #BAT15 @theeventfulgroup #BAT15
Understanding the Platform
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Business Users and
LOB
Business
Analysts
Data
Scientists
97% 3% 1%
Level of Skill
None Low High Expert
11. @masteringsap #BAT15 @theeventfulgroup #BAT15
• Benefits of the Platform
– Security
– Repeatability
– Meta Data
– Reusability
– Auditability
– Lineage
– Standardised Engagement
Understanding the Platform
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•
13. @masteringsap #BAT15 @theeventfulgroup #BAT15
• BW not always the most appropriate solution
• HANA simplifies things considerably
• MS SQL can be a ‘good enough’ solution
• You need detail extracted to analyse successfully!
Dealing with Data
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•
14. @masteringsap #BAT15 @theeventfulgroup #BAT15
Analysis Paralysis
• Think ‘applications’ rather than reports or dashboards
• Build MAD applications ( Monitor – Analyse – Drilldown )
• Don’t listen to all the users – just the ones who are good at their jobs
17. @masteringsap #BAT15 @theeventfulgroup #BAT15
Understanding Decision Making
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The client is
provided with a
greater decision
making capability
The opportunity
cost of reporting
provides the user
with greater
capability
The time taken to
provide insights is
shorter than it was
before
BETTER DECISIONS, FASTER
18. @masteringsap #BAT15 @theeventfulgroup #BAT15
How Executives Make Decisions
30%
28%
29%
9%
4%
Which inputs did you place the most reliance on?
Own intuition or experience
Advice or experience of others internally
Data and Analysis
Financial Indicators
Others
Gut and gigabytes: Capitalising on the art & science in decision making, a
survey report by the Economic Intelligence Unit (EIU), sponsored by PwC
19. @masteringsap #BAT15 @theeventfulgroup #BAT15
How Executives Make Decisions
31%
30%
20%
16%
3%
Once the decision is made how frequently do you review
the decision?
Half yearly
Annually
Quarterley
Not in the next 3 years
Never
Gut and gigabytes: Capitalising on the art & science in decision making, a
survey report by the Economic Intelligence Unit (EIU), sponsored by PwC
20. @masteringsap #BAT15 @theeventfulgroup #BAT15
How Executives Make Decisions
Pattern
Recognition
Emotional
Tagging
DECISION
Experience Experience
Experience
Experience
22. @masteringsap #BAT15 @theeventfulgroup #BAT15
Process of Understanding
Context
UnderstandingData
Information
Knowledge
Wisdom
Reports
Analytics
Predictive
Data is an item
without any context
or relation to other
things.
Information represented by
relationships between data
and other data sources to
make it meaningful.
Knowledge is represented by
patterns among data,
information and other
knowledge. The patterns
don’t provide knowledge until
they have been understood.
Wisdom is the recognition
that knowledge patters
arise from fundamental
principles and the
understanding of what
those principles are.
UNDERSTANDING RELATIONSHIPS
UNDERSTANDING PATTERNS
UNDERSTANDING PRINCIPLES
23. @masteringsap #BAT15 @theeventfulgroup #BAT15
Linking Decision Making to Performance
Do people in the
role have the
capability to
execute
decisions?
How can the
organisation
covert capability
into
performance?
Drive
performance
24. @masteringsap #BAT15 @theeventfulgroup #BAT15
Decision Assessment
Understanding the Decision Needs
• Do users know what it means to succeed?
• What does success look like?
• Can we predict the range of possible outcomes?
Do we know what outcomes we want to achieve in the organisation?
Can we quantify targets that will allow us to measure ourselves?
25. @masteringsap #BAT15 @theeventfulgroup #BAT15
Decision Assessment
Understanding the People
• Who are the key users of the solution?
• How do they currently execute reporting?
• Is information a part of the social systems of the business?
• What is their technical level of competence?
• What information do they need to execute their job more
efficiently?
Do our people know what to do with their information?
Do we have the correct people to make decisions?
Do they have the rights to make the necessary decisions?
26. @masteringsap #BAT15 @theeventfulgroup #BAT15
Decision Assessment
Understanding the Technology
• Does the business know what information it needs to have to
complete the project?
• Does the business have access to the information?
• Is it in a workable format for use?
• Which tools have been chosen for the execution of the information?
• Does the technology enable the users to work with their
information?
How do we need to present the information to help it bring meaning?
Do our users have the skills to leverage the technology we are providing?
27. @masteringsap #BAT15 @theeventfulgroup #BAT15
How To Go Forward?
With a greater understanding of your own business and its maturity
you are able to provide your business with a competitive edge.
Taming the Digital Dragon: The 2014 CIO Agenda - Gartner
29. @masteringsap #BAT15 @theeventfulgroup #BAT15
Developing the Capability
Once you have gone through the Decision Audit Process
the team can decide how best to proceed.
BICC can become a key success factor
30. @masteringsap #BAT15 @theeventfulgroup #BAT15
Business Intelligence Competency Centre – Why?
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“Measurement is the first step that leads to control and
eventually to improvement.
If you can't measure something, you can't understand it.
If you can't understand it, you can't control it.
If you can't control it, you can't improve it.“ - H. James
Harrington
BICC =
Increased revenue
Decreased expenses
Improved operational efficiency
31. @masteringsap #BAT15 @theeventfulgroup #BAT15
Business Intelligence Competency Centre – How?
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• Who is your executive business champion?
• What do you want to achieve -define your mission.
• Source the right people.
• Create a roadmap for the BICC, with As-Is vs. To-Be
state.
• Company wide launch and frequent communication
with documented standards and achievements –
celebrate success.
• Change management is critical.
34. @masteringsap #BAT15 @theeventfulgroup #BAT15
• The challenge that often comes out of a decision audit is
that users don’t know what information they need.
• They also don’t understand how to present the insights in
order to drive improvement.
• They don’t understand their own maturity:
– Reports
– Guided Analytics
– Self Service
• The department isn’t sure how to focus on driving better
behaviour.
Industry/Functional Insights and Support
34
35. @masteringsap #BAT15 @theeventfulgroup #BAT15
• How do you provide users with a rapid acceleration
process to enable them to understand their requirements
and assist them in designing their roadmap?
– Consulting Partners
– Analytics Accelerators
• Can you prototype easily to
enable the business to
understand what it wants?
Industry/Functional Insights and Support
35
36. @masteringsap #BAT15 @theeventfulgroup #BAT15
• Key to measuring success is to determine the goals and
outputs that you want to achieve
Measuring Success
36
• “….of these, 40% - 60% are late or never finished” – In other words due toTechnical Failure!
• “…The rest are completed, but are deemed a failure because they are not used or adopted in a way that justifies the cost” –
In other words due to Business Failure!
• “70% to 80% of all BI projects fail”
- Garter report 2012
37. @masteringsap #BAT15 @theeventfulgroup #BAT15
Measuring Success
The client is
provided with a
greater decision
making capability
The opportunity
cost of reporting
provides the user
with greater
capability
The time taken to
provide insights is
shorter than it was
before
BETTER DECISIONS, FASTER
38. @masteringsap #BAT15 @theeventfulgroup #BAT15
Summary
Business Users and LOB
Business
Analysts
Data
Scientists
97% 3% 1%
• The platform has the ability to support all of these users.
• But its more than just having technology.
• How you use the technology as a multiplier will enable you to accelerate
performance within the organisation.