This is an alternate version of my design portfolio E-mailer with my new logo and personal branding. You may view more samples of my work at www.antoinereid.com and send comments to Decaptain@gmail.com.
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Antoine Reid - Design Portfolio & Resume 2010 (Version 2)
1.
2. ANTOINE
DUSHUN
REIDAntoine Dushun Reid
1212 Green Street
Durham, N.C. 27701
(P) 919.215.0764
(E) Decaptain@gmail.com
www.antoinereid.com/contact.html
GRAPHIC ARTIST, DESIGNER AND ILLUSTRATOR
Resume and Design Samples
The images enclosed are the property of
Antoine Reid. Please do not use or redistribute
without written or expressed consent.
3. ANTOINEREID
ABOUT
Antoine Reid is an innovative
graphic designer with over five years
experience in print design special-
izing in promotion and publication
design, illustration, and creating
dynamic content for the Web.
June 2006-August 2010
Art Director, Webmaster
Carolina Gardener Magazine
Durham and Greensboro, N.C.
Steered the magazine into a new era by
launching it into a new era with a bold new
redesign that introduced a brighter, colorful palette.
Dramatically increased the utility of the Website by
introducing and overseeing the use of Twitter to keep
in constant contact with current and future readers.
May 2008-Present
Freelance Graphic Artist
Antoine Reid Designs
Durham, N.C.
Blazed an exciting new trail in the freelance market by
offering illustration and artistic design services that re-
energized and reinvigorated many clientsâ promotion
and advertising efforts at an affordable price.
September 2004-May 2006
Graphic Designer and Writer
Lambda Magazine
Chapel Hill, N.C.
Designed and illustrated a cover that garnered more
compliments and sparked more conversation than
any other cover in the publicationâs history.
January 2006-May 2006
Graphic Design Intern
Carolina Performing Arts
Chapel Hill, N.C.
Entrusted with the complex task of
designing the promotional pieces for a
high-profile concert artist and overseeing
the pricing and ordering and arrival of the
final pieces.
January 2005-August 2005
Graphic Design Intern
Ruckus Network, Inc.
Herndon, Va.
Created cutting-edge web graphics by
using an unique style of vector illustration
style with a grunge influence that
appealed to the target audience.
WORK EXPERIENCE
INTERNSHIPS
WORK&
EXPERIENCE
âWhat I really appreciated
about Antoine and his
design process was that he
listened very carefully to
what we were looking for,
he stuck to his guns when
it was important and he
gave us plenty of options.
His creative process mirrored
our own and that payed off
in the final result.â
â Michael Fagans,
Secret Identity Media
4. Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Microsoft Office Suite
HTML/PHP
Flash
Experienced with Mac and PC
Typography
Color Theory
Layout / Composition
SOFTWARE
DESIGN
EDUCATION
University of North Carolina
at Chapel Hill
School of Journalism and Mass Communication
B.A., Journalism/Visual Communication
Emphasis in Graphic Design, 2003-2006
University of Miami
at Coral Gables, Fl.
Attended, 2002-2003
www.antoinereid.com/portfolio.html
Online Illustration and design portfolio.
http://antoinereid.wordpress.com
Design blog with additional samples of my work and
design pieces.
PORTFOLIO AND DESIGN SAMPLES
SKILLS&
EDUCATION
1212 Green Street
Durham, NC 27701
(P) (919) 215-0764
(E) Decaptain@gmail.com
www.antoinereid.com/portfolio.html
www.linkedin.com/in/antoinedreid
http://antoinereid.wordpress.com
Follow me on Twitter
http://twitter.com/antoinereid
âAntoine has a gifted eye for
graphics, and the ability to
bring them to life. He always
brought a very fresh, vibrant
style to whatever he was
working on at the magazine,
and he had a personable,
easy-going attitude.
I enjoyed working alongside
him, as he helped produce
the ads internally for clients
when necessary, so the
collaboration was fun. Heâs
quick to learn new things,
and a breeze to work with.â
â Daniel Monday,
Carolina Gardener, Inc.
5. TheDailyTarheel,UNC-ChapelHill
RedHat DJ
This illustration started out as an
illustration for a class project but
turned into a signature piece in my
design portfolio. I was entrusted with
the task of coming up with an image
for the cover of a magazine with the
feature story of mixing different forms
of media in todayâs digital age.
The illustration went on to be
featured in a December 2005 edition
of the University of North Carolina
at Chapel Hillâs campus paper, The
Daily Tarheel. It garnered many
compliments and attention across
Chapel Hill and has continued to be
one of my most popular illustration
works to date.
6. LambdaMagazine,UNC-ChapelHill
âAttractionâ
Lambda Magazine had a long
history of covering issues related
to the gay, lesbian and bisexual
community but suffered from a lack
of readers on the UNC-Chapel Hill
campus. As the primary graphic
designer, I wanted to change
peopleâs perceptions of the
magazine and make the first issue of
the 2005 fall semester a brand
new start for the magazine.
The use of illustration, the retro
treatment of color and playing with
the themes of sex and gender were
combined to create this stunning
front and back cover. The issue was
the most popular of the semester
with many new readers picking up
the issue and reading through it just
because of the visual appeal. The
illustrations and change in design
helped to open the publication up
to the entire campus community, not
just to those who identified as gay,
lesbian or bisexual.
7. GLBTSA,UNC-ChapelHill
Unity 2008
Every year the GLBTSA of UNC-
Chapel Hill hosts a regional
conference called Unity. Usually
an undergrad is given the task
of creating the artwork for the
conference but in 2008, I offered to
design all of the marketing collateral
pro bono. I set out to visually make
the conference stand out by using
bright, vibrant colors to convey the
diverse community the conference
attempts to serve.
The poster (right) was used as
well as a postcard and website I
created. The conference turned out
to be one of the one most popular
and many commented on how
the artwork was attractive and a
great departure from the past yearâs
efforts. This gave the conference
and its organizers more credibility
and took it from amateur status to a
professional and well
marketed event.
8. CarolinaGardener,Inc.,2007-2008
Brochure
In previous years, Carolina
Gardenerâs annual direct mail
campaign consisted of a 2 color
card and long letter. One of the
first things I recommended when
taking on the art director position
was to change the design of the
direct mail pieces to be more visually
appealing.
Instead of a long drawn out letter,
I condensed the text into smaller,
quicker points and turned the 2-
color card into a tri-fold full color
4/4 brochure. The change made
the direct mail effort of 2007 more
effective, gaining a better return
than previous yearsâ campaigns.
It was also so successful that we
chose to stick with this new, brighter,
reader-friendly version for
another year.
9. GardenDiscoveryTours,2007
âTravelâ
Garden Discovery Tours, in
conjuction with Carolina Gardener,
Inc., offered garden-related tours
and marketed to the readers of
Carolina Gardener magazine. The
past methods of marketing wasnât
as effective so I recommended a
postcard. The postcard was more
cost effective than the previous
bi-fold method.
I based the design on the opening
titles of the 1980s television show
âDynastyâ to give the postcard
a formal, regal feel that would
resonate with Garden Discovery
Toursâ typical clients who were in
the 50-60 female age group. The
postcard was highly effective in
reaching new potential clients in
a cost-efficent manner and was
easier to manage and keep track
of than the large forrmat brochure
the company had been using in the
previous years.
10. CarolinaGardenerMagazine
Rose Hall
As art director of Carolina
Gardener I was responsible for the
design of advertisements featured
in the magazine. Rose Hall was a
new client and they had a lot of
information they wanted to display
in their quarter-page ad. I wanted
the ad to convey Rose Hallâs classic,
historic background and keep
the design modern, easy to read
and uncomplicated. The client
responded positively to the final
design of their advertisement and
felt that it was money well spent.
11. CarolinaGardenerMagazine
Butterfly
When I came into Carolina
Gardener in 2006, the magazine
lacked color and looked more like a
newspaper than a glossy magazine.
I introduced more illustrations
throughout the publication, as
with the butterfly to liven up the
classified section of the magazineâs
marketplace. The illustrations brought
new personality, attitude and life
into the well-established publication
and helped set it apart from other
competing gardening magazines.
12. Teriyakinâ,Morrisville,NC
Menu Design
In July of 2010 I was presented the
opportunity to design the menu for a
new restaurant called Teriyakinâ. To
set them apart from other Japanese
restaurants, the client wanted a
distinctive, fun, family-friendly look.
With a combination of illustrated
characters and the use of bright
colors that popped, the restaurantâs
identity was shaped into being
personable and light, just as the
owner wanted.
The 4 panel menu board was
24â x 24â (each). The design of the
boards was such a success that I
was later asked to design the printed
menu as well. Using some of the
elements from the bigger boards,
the print version of the menu stands
on its own as a fun, retro feel that
makes people smile and feel at
home at this young establishment.
13. PARTIAL LIST OF CLIENTS SERVED: A&A Plants, Carolina Gardener, Inc.,
Carolina Performing Arts (UNC-Chapel Hill), Farm House Gardeners,
Garden Discovery Tours, GLBTSA (UNC-Chapel Hill), KISU Healthy Lips,
Lambda Magazine, Ruckus Network, Inc., Secret Identity Media, KISU,
State-By-State Gardening, Teriyakinâ (Morrisville, NC),
Wyatt-Quarles Seed Company.
visit me online
www.antoinereid.com