The document provides tips for using Twitter to get more followers and retweets. It recommends filling out your profile information, telling people why they should follow you, sharing interesting links rather than relying only on conversation, experimenting with tweet timing, word choice, and call-to-actions to engage people and increase engagement. The overall message is that using specific Twitter strategies can help grow your reach and influence on the platform.

1. The Science of Twitter
How to get more followers and ReTweets.
Dan Zarrella
Social Media Scientist

2. #TwitterSci

6. Takeaway: Twitter is key for
all forms of online marketing
and communications.

8. Takeaway: Take the time to
fill out your profiles.

10. Takeaway: Tell people
Why they should follow you.

13. Takeaway: Don’t rely on
conversation to build reach.

16. Takeaway: Share interesting
links to build reach.

18. Takeaway: It is difficult to
over tweet.

21. Takeaway: Stop talking
about yourself.

23. Takeaway: Don’t be a
Debbie Downer.

25. Takeaway: For more clicks,
Tweet slower.

27. Takeaway: Experiment with
longer Tweets.

29. Takeaway: Try putting your
Links 25% of the way into
Tweets.

31. Takeaway: Action words
get more clicks.

35. Takeaway: For more clicks:
Tweet later in the day
and week.

38. Takeaway: Experiment with
Friday afternoons for more
Retweets.

40. Takeaway: Try words like
“you,” free” and “new.”

42. Takeaway: Don’t be boring.

44. Takeaway: Links get
Retweeted.

46. Takeaway: Headlines are
as important as bodies.

48. Takeaway: Don’t forget
Social calls-to-action.

50. Takeaway: Tweet news
or say things in a new way.

51. Dan Zarrella
@DanZarrella