3. We don’t understand the purpose of being in business We don’t understand customers We don’t understand what business we’re in You aren’t in the coffee business serving people. You’re in the people business serving coffee. Howard Schultz, Starbucks
4. We understand what business we are in but we don’t like doing it We haven’t worked out our Policies, Procedures and Promises We haven’t defined our service promise We don’t even know what we do best so we wobble all over the market place We can’t put our finger on our Points of Difference We don’t know what we want our customers to say after we’ve served them
17. Inspires Stories Uses Outside-the-Box-Thinking Is a Choice Starts with a Clear Vision Requires that Everyone Catch the Vision Surprises People Begins with Anyone Goes the Extra Mile Brings Customers Back Comes from the Heart
19. Those customers are cunning. They try to trick us into giving them things they haven’t paid for. That customer is an idiot. There are no limits to what people will do. Can’t they see I’m busy? If they’d just read the instructions before calling to complain. Can’t they ever say something positive? All they do is complain – and about such minor things
21. A complaint is a statement about expectations that haven’t been met. It is also, and perhaps more importantly, an opportunity for a business to satisfy a dissatisfied customer by fixing a service or product breakdown. In this way, a complaint is a giftcustomers give to a business. The business will benefit from opening this package carefully and seeing what is inside.
23. Customers who take time to complainstill have some confidence in the business. In most cases, it is less of a hassle just to take their business to the competition, so those who do complain are showing some degree of loyalty.
25. Identify every contact between the customer and the employee, and treat that contact as … “A Moment of Truth” Your people will only treat your customers as well as they are being treated; thus to have satisfied customers, they need to be served by passionate people.
27. How does your business view customer complaints? How do you talk about complaining customers? Do staff members see complaints as an opportunity to satisfy dissatisfied customers? Do staff members tend to blame policies when they can’t meet customer needs? What specific lessons have you learned from your complaining customers? What specific strategies does your business have in place to encourage and then learn from complaints?
28. Customers always remember your bad attitudes, your broken promises and how you handle misunderstandings
30. One of Australia’s leading retailing experts, Debra Templar just hates bad customer service and stupid business practices. So… she’s on a mission to change them – one slideshow, presentation, book, or training session at a time: "I don't just want to improve how we do business for the customer’s sake but also that we, as business owners, sell more stuff, make lots more profit, and love our businesses back to life!“ E: debra@thetemplargroup.com.auMobile: 0417 532383Skype: debra.templar Linked In: www.linkedin.com/in/DebraTemplar www.thetemplargroup.com.au www.twitter.com/DebraTemplar Pic Credits: http://www.istockphoto.com