Learn what social media is, Why it is important to a business, but also to non-profits, hospitals, schools, and institutions! The presentation goes on to share how to get started, tips to remember, and then explores the BIG 3.
30. The REAL PEOPLE
conversing are
Employers and Employees
Customers
31. The REAL PEOPLE
conversing are
Employers and Employees
Customers
Clients: present and future
32. The REAL PEOPLE
conversing are
Employers and Employees
Customers
Clients: present and future
Parents of our Students
33. The REAL PEOPLE
conversing are
Employers and Employees
Customers
Clients: present and future
Parents of our Students
Students in our Schools
34. The REAL PEOPLE
conversing are
Employers and Employees
Customers
Clients: present and future
Parents of our Students
Students in our Schools
Future Employers
53. In 1999 The Cluetrain Manifesto
was originally hosted as a website by four employees who
respectively worked at IBM, Sun Microsystems, the Linux
Journal, and National Public Radio (NPR). These four IT
and social experts wrote "The Cluetrain Manifesto: the end
of business as usual" and created a paradigm shift in the
way businesses view customers, ecommerce and the
Internet. Authors Christopher Locke, Rick Levine, Doc
Searls, and David Weinberger convincingly illustrate that
the freedom of expression provided by the Internet will
force businesses to listen and converse with customers on a
real level or face business extinction.
55. 1999-2009: 95 Thesis
The conversation is here and MARKETS are
conversations
It hurts to tear down the firewall.
Natural, open, honest, funny, shocking,
genuine real people to real people -
TRUSTED
Brochures, commercials, “your call is
important to us”, mission statements shared
- NOT TRUSTED
59. quoted...
"A powerful global conversation has begun.
Through the Internet, people are discovering
and inventing new ways to share relevant
knowledge with blinding speed. As a direct
result, markets are getting smarter—and
getting smarter faster than most companies."
65. 20 hours of youtube.com video is uploaded every
single MINUTE
SM
STATS
66. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM
STATS
67. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS
68. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
69. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
70. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
Time spent on social networks is growing 3X as fast
as internet usage is
71. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
Time spent on social networks is growing 3X as fast
as internet usage is
100 thousand youtube videos viewed each day
72. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
Time spent on social networks is growing 3X as fast
as internet usage is
100 thousand youtube videos viewed each day
3.6 million photos on flickr June 2009
73. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
Time spent on social networks is growing 3X as fast
as internet usage is
100 thousand youtube videos viewed each day
3.6 million photos on flickr June 2009
3 million donors contributed $6.5 million ONLINE to
the Obama campaign
79. HOW?
Determine your Goals
Traffic to your website
Awareness of your mission
More sales, clients, students, money?
Apply your Goals
Start small and use the BIG 3
Grow comfortable and use more and more profiles
80. Always Use
Sincerity
Transparency
Consistency
Integrity
90. Saving Time:
ping.fm : ties accounts together
Link ping.fm or twitter to your cell phone
for mobile updates or use hellotxt.com to
text to all (caution)
Appoint someone in each department to
tweet once a week (give them each a
certain day)