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PASTAPASTA 
our mission 
“First Story Real Estate Company is 
different. 
The experiences EAT. ENJOY. of buyers SHARE. 
and sellers 
tell our story. 
Our approach is on the deep human 
focus between real estate buyers and 
sellers. 
Our agents are forward thinkers, 
professional leaders and technology 
adept. 
Our culture is family, customer, and 
community and we feel we deliver 
something truly magical.”
our value 
PROPOSITION 
Expertise and Education 
First Story Real Estate is a boutique 
brokerage ahead of the curve, comprised of 
carefully chosen agents who 
are experienced in a variety of property 
types and values. Our agents pursue 
educational opportunities that are 
directly related to business, 
marketing, and economics. Our expertise 
derives from experience and in-depth 
knowledge of market conditions, buyer 
trends, seller challenges and finance. 
What this means for you: 
You are hiring experts. 
You have a partner when you need to make 
important financial decisions. 
PASTAPASTA 
EAT. ENJOY. SHARE.
Our Reputation 
At First Story, our sales records have 
earned us Top Production awards and 
hard earned specialty certifications. We 
rank in the Top 1% individually and 
Top 10% of local brokerages. 
We are a brokerage of industry leaders, 
involved in local, State and National 
associations to help shape our industry 
and protect private property rights. We 
work for buyers and sellers and 
advocate for your home-ownership 
interests. 
We are personable and our customers 
rave about our service. Ask Us for our 
testimonials. 
PASTAPASTA 
EAT. ENJOY. SHARE.
the past, present, 
and the future 
Our broker and agents 
have sales histories and 
records that are among 
the top in our area. Our 
customers actually 
thought we were a 
brokerage for years, even 
when working with 
another company. We 
started the journey to 
create a different client 
experience and to offer 
agents a creative 
environment in which to 
succeed. 
PASTAPASTA 
Our Present sales records 
in the first 6 months of 
business have surpassed 
legacy brokerages, larger 
franchise brokerages both 
per agent and as a 
brokerage. 
We are growing our 
brand and are only 
working with agents who 
share our customer-centric 
EAT. ENJOY. SHARE. 
philosophy. We 
are technology forward 
which enables us to work 
efficiently and on the go. 
Our Future s filled with 
inspiration to affect a 
change in the perception 
of Realtors, an industry 
over 150 years old. 
It is our goal to be the 
brokerage and the agents 
that serve customers well, 
that are engaged in our 
community, that our 
customers can call on, 
long after a sale and feel 
proud to recommend to 
friends, family, and 
acquaintances.
partner Professionals 
PASTAPASTA 
With 
You should understand that First Story Real Estate Company is comprised of 
only full-time agents who you can hold accountable for professional ethics and 
posses personal skill sets that are rare . 
EAT. ENJOY. SHARE. 
We are not quantity based, although the success of our sales has come to us 
because of our customer referrals and highly developed marketing efforts. 
We can be found on social media and engaged with there and we have a staff 
that helps us with our marketing efforts. We are not online all day, but we have 
a fantastic system for producing a strong presence thanks to a unique 
marketing plan. 
We are masters at negotiations of transactions. You will want us at the closing 
table with you!
if you are serious... you will 
PASTAPASTA 
see that we are as well. 
Our Customers, are buying and selling lifestyles! 
First Story Realtors who know their way around Tallahassee, FL and how to 
counsel buyers EAT. and ENJOY. sellers to SHARE. 
make a quality home buying and selling decisions. 
Who better to work with you than professional, passionate and personable 
Realtors®? 
We accept customers, but we chose our clients. 
We only work with those whose attitudes make us better people, better 
Realtors. These are the people who are respectful of our time and energy, who 
understand we are people who understand our work comes after family, who 
are more true and forthright, and less predictably inconsiderate and dishonest. 
Are you ready to partner with First Story Real Estate?
A real estate 
transaction 
should result in 
satisfaction 
for EVERYONE involved. 
First Story Real Estate Company. 316 Williams St. Tallahassee, FL 32303 
850-727-0066 
FirstStory.co

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First Story Real Estate - Our Value Proposition

  • 1.
  • 2. PASTAPASTA our mission “First Story Real Estate Company is different. The experiences EAT. ENJOY. of buyers SHARE. and sellers tell our story. Our approach is on the deep human focus between real estate buyers and sellers. Our agents are forward thinkers, professional leaders and technology adept. Our culture is family, customer, and community and we feel we deliver something truly magical.”
  • 3. our value PROPOSITION Expertise and Education First Story Real Estate is a boutique brokerage ahead of the curve, comprised of carefully chosen agents who are experienced in a variety of property types and values. Our agents pursue educational opportunities that are directly related to business, marketing, and economics. Our expertise derives from experience and in-depth knowledge of market conditions, buyer trends, seller challenges and finance. What this means for you: You are hiring experts. You have a partner when you need to make important financial decisions. PASTAPASTA EAT. ENJOY. SHARE.
  • 4. Our Reputation At First Story, our sales records have earned us Top Production awards and hard earned specialty certifications. We rank in the Top 1% individually and Top 10% of local brokerages. We are a brokerage of industry leaders, involved in local, State and National associations to help shape our industry and protect private property rights. We work for buyers and sellers and advocate for your home-ownership interests. We are personable and our customers rave about our service. Ask Us for our testimonials. PASTAPASTA EAT. ENJOY. SHARE.
  • 5. the past, present, and the future Our broker and agents have sales histories and records that are among the top in our area. Our customers actually thought we were a brokerage for years, even when working with another company. We started the journey to create a different client experience and to offer agents a creative environment in which to succeed. PASTAPASTA Our Present sales records in the first 6 months of business have surpassed legacy brokerages, larger franchise brokerages both per agent and as a brokerage. We are growing our brand and are only working with agents who share our customer-centric EAT. ENJOY. SHARE. philosophy. We are technology forward which enables us to work efficiently and on the go. Our Future s filled with inspiration to affect a change in the perception of Realtors, an industry over 150 years old. It is our goal to be the brokerage and the agents that serve customers well, that are engaged in our community, that our customers can call on, long after a sale and feel proud to recommend to friends, family, and acquaintances.
  • 6. partner Professionals PASTAPASTA With You should understand that First Story Real Estate Company is comprised of only full-time agents who you can hold accountable for professional ethics and posses personal skill sets that are rare . EAT. ENJOY. SHARE. We are not quantity based, although the success of our sales has come to us because of our customer referrals and highly developed marketing efforts. We can be found on social media and engaged with there and we have a staff that helps us with our marketing efforts. We are not online all day, but we have a fantastic system for producing a strong presence thanks to a unique marketing plan. We are masters at negotiations of transactions. You will want us at the closing table with you!
  • 7. if you are serious... you will PASTAPASTA see that we are as well. Our Customers, are buying and selling lifestyles! First Story Realtors who know their way around Tallahassee, FL and how to counsel buyers EAT. and ENJOY. sellers to SHARE. make a quality home buying and selling decisions. Who better to work with you than professional, passionate and personable Realtors®? We accept customers, but we chose our clients. We only work with those whose attitudes make us better people, better Realtors. These are the people who are respectful of our time and energy, who understand we are people who understand our work comes after family, who are more true and forthright, and less predictably inconsiderate and dishonest. Are you ready to partner with First Story Real Estate?
  • 8. A real estate transaction should result in satisfaction for EVERYONE involved. First Story Real Estate Company. 316 Williams St. Tallahassee, FL 32303 850-727-0066 FirstStory.co