1. RESULTS/STATISTICS
What sports to do prefer? Olympics
Racket sports
Ball sports
Atheletics
Water sports
Other sports

2. Audience engagement –
majority teenagers are felt
Bright colours – more involved.
blue, red and Both teenagers around
white, yellow that’s about the same age.
suitable for
High key lighting, to
teenagers, and
bring a
attracts attention.
Has 1 teenage girl and happy, comfortable
1 teenage boy that atmosphere.
represents, its for
teenage boys AND The poses are casual. The teenage
girls, so it’s not sexist. boy is wearing a typical shirt and
Also for aspiration. trousers, holding a skateboard and
wearing a cap, the other way
round, trainers which represents a
The main colours are Blue –
typical male teenager & the girl is
that’s more of a masculine
wearing casual shorts and a
colour and Red which more of
top, with trainers and putting her
a feminine colour.
hand on her hips. Also both of them
are smiling, which brings a positive
The teenage boy & girl are mood to the ad itself and so the ad
dressed as typical kids, that offers a fun/friend filled life
engages to teenagers
The heading and main
because it doesn’t make them
texts ( sans serif font) are Celebrity endorsement
different to they are
big bold and in caps, to – teenagers will look
(recognition)
give attention. Also the up to them as role
colour of the text blends models and make them
in and the colour white is more interested into
neutral. the ad

4. Treatment
Our Advert is all about the London 2012 Olympics because the Olympics is one
the most important events that will happen in 2012. our advert will include
various of pictures of the Olympics , including captions and information. The
heading and the slogan will be at the top of the ad, in a bigger font compared
to other texts, because we feel the heading is the most important and
captures attention from the audience. We have several pictures of products
e.g. Wrist bands that also entice the audience and promotes the London 2012
Olympics. The ad will also include competitions for them to win prizes such as
the Olympics tickets . It also has info packed with new ideas to inspire our
audience and it reveals the new GB kit for the Olympics. The background of
the Ad will be the Britain flag as that indicates where the Olympics are hosted
so it will be important to make the background all about Britain/London.
It will have a picture of the Olympics stadium, so the audience can have an idea
to what Olympics is mainly about. Our ad’s purpose is to inform audience
(whether they are teenagers or adults) about the London Olympics 2012 so
we can encourage everyone to contribute to an important event.
We thought an AD will be affective because it brings sense of awareness
about the Olympics and adds excitement to the whole AD. We also thought an
AD will be better than a film, because Ads are especially seen to the audience
rather than films.

5. Name: Bradley Thomas
Age: 17
Location: Greater London, Essex Likes: Hanging out with friends, girls, playing
sports, listening to music – typical teenager, food
Dislikes: Rain, bullies, homework
Sports: Rugby, football, tennis, cricket, basketball.
He lives with his mum, dad, brother and half sister.
Goes to Palmer’s College in Essex.
Single.
Goes to bars/ clubs at night for pleasure.
Has a blackberry.
In his spare time, he plays sports with his friends. Never does homework so he
get lots of sanctions at college.
Social networks: Facebook, Tumblr, Twitter, BBM
Radio stations: Choice FM, Kiss FM, Capital FM
Music: Jessie J, Chris Brown, Lil wanne, Rihanna, Mindless Behaviour etc.
Name: Bella Smith
Age: 16
Location: London, Penge
Likes: listening to music, travelling, photography, hanging with her
friends, playing sports, her sunglasses, phone
Dislikes: school, reading, cold
Sports: Badminton, tennis, volley ball, netball, rounder's
Lives with her dad ( mom & dad for divorced) and her younger sister
Goes to Harris ctc.
Love going to London city, and different places/countries
In her spare time, loves going out and enjoys school.
Social Networks: Facebook, tumblr, Apps
Radio stations: Choice FM, Capital FM, Magic FM
Music: Adele, Ellie goulding, Jessie J, Katy Perry, Lady Gaga etc.

6. DIFFERENT THINGS INSPIRATION
THAT INSPIRE WOULD &
OLYMPICS ASPIRATION
PRODUCTIONS TO THE
AUDIENCE
ADVERTS
PRODUCTS
& MODELS
London
Olympics

7. COMPETETION
pi
c TITLE TO WIN
OLYMPIC
TICKETS
ATHELETE/MODEL
PRODUCTS
SOLD -
OLYMPICS
Info in bullet
points
STADIUM
PICTURE OF
OLYMPICS

8. LONDON OLYMPICS FOR
YOU!
Be young, have fun, taste Olympics…
The new GB kit revealed! Why not see the Olympics?
• It will be great fun
and a new
experience.
• Finally Olympics held
in London - One of
the most important
events in 2012.
• Lots more countries
competing with GB
OLYMPICS STADIUM 2012 • How can you miss all
this?

9. Evaluation
I think what was good about my poster was that it provides information about Olympics
explicitly to the target audience by adding pictures of the Olympics and also the colours
represent the Olympics well so it catches a lot of attention. I also think my Ad is
correctly targeted to teenagers/adults because the way I’ve used the language on the
Ad.
However I could improve my Ad by adding a lot more information and pictures to inform
our audience and could of made the Ad using Illustrator instead of PowerPoint. Also
more colour could be added to the poster so that it would grab more attention and
make the poster itself more colourful & bold. I think the font could of looked more of a
jokey style so that it wouldn’t look too serious. I could also improve by adding a lot
more pictures e.g. Sports, a map where the Olympic stadium is held etc.
The whole aim to my Ad was to inform the audience about the London 2012 Olympics
because as well all know it’s one of the top events happening in 2012. I think I’ve
successfully did that, but could of put more effort so the Ad looks more professional.
But personally I think the poster doesn’t tell that much info about the Olympics to the
audience.