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Become An E Social Butterfly H B A Orlando 042209

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Debbie Morris
Debbie Morris
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Build Sales with Social Media Become an eSocial Butterfly Debbie Morris, CSP President, Web Resource Management Director of Search Engine Marketing, Meredith Communications
What is an eSocial Butterfly? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Become an eSocial Butterfly? ,[object Object],[object Object],[object Object]
Who’s Talking? Do You Want To Participate?
Where Are They Forming Their Opinions?
What Does an eSocial Butterfly Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Begin? The Audience
 
Finding The Right Audience SocialMention - Social Mention searches a variety of user-generated content such as blogs, comments, bookmarks, events, news, videos, and micro-blogging services for a given keyword or phrase. PostRank - allows you to check what articles (posts) on a site are picking up readership and syndication. It monitors how many times they are shared on sites like Google and Digg.
Where To Begin? Set Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Begin? Create a Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Accounts? Top Traffic Producers
You Have To Send Them Somewhere
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO -
SMO -
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO -
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO -
SMO -
SMO - Post on Wordpress, and the Blog Excerpt shows up here!
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - Ranks Top 10 for “Homebuilder Marketing”
SMO -
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMO – Cons to ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which One Do You Want To Be? eSocial Butterfly ROCK STAR
Start Your Rock Star Worksheet Today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accounts: Free Press Release Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accounts: Free Topical Blog Posts ,[object Object],[object Object],[object Object]
Accounts: Bookmarking / Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Write Effective PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Write Effective Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Become An E Social Butterfly H B A Orlando 042209

  • 1. Build Sales with Social Media Become an eSocial Butterfly Debbie Morris, CSP President, Web Resource Management Director of Search Engine Marketing, Meredith Communications
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  • 4. Who’s Talking? Do You Want To Participate?
  • 5. Where Are They Forming Their Opinions?
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  • 7. Where To Begin? The Audience
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  • 9. Finding The Right Audience SocialMention - Social Mention searches a variety of user-generated content such as blogs, comments, bookmarks, events, news, videos, and micro-blogging services for a given keyword or phrase. PostRank - allows you to check what articles (posts) on a site are picking up readership and syndication. It monitors how many times they are shared on sites like Google and Digg.
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  • 12. What Accounts? Top Traffic Producers
  • 13. You Have To Send Them Somewhere
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  • 15. SMO -
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  • 22. SMO - Post on Wordpress, and the Blog Excerpt shows up here!
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  • 25. SMO - Ranks Top 10 for “Homebuilder Marketing”
  • 26. SMO -
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  • 31. Which One Do You Want To Be? eSocial Butterfly ROCK STAR
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