This presentation is designed to help you create a strategy for using Facebook for personal branding, and includes many examples. It also covers the dilemma of just using your Facebook profile professionally, or adding a profesisonal Facebook Page to the mix.

1. Facebook Pages and Profiles: Personal Branding for Scholars Brandeis WSRC April 14, 2010

2. 2/3 of the GLOBAL population visits social networks (Nielsen Report, Global Faces and Networked Places, 2009) http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php

3. Social networking continues to lead http://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/ … while other activities are stagnating

4. Social networking demographics http://www.emarketer.com/Article.aspx?R=1007484

5. The potential of social media marketing http://www.emarketer.com/Article.aspx?R=1007538

6. Facebook is a destination for sharing February 2010: 2.8b visits to Facebook 2.5b visits to Google US visitors spend an average of 7 hours a month on Facebook http://www.flickr.com/photos/14994959@N04/3626975203/

7. ..but it is also platform for personal branding and marketing

8. Facebook – personal profiles http://www.flickr.com/photos/15507194@N00/3376955055/

10. You can join groups, Pages cannot

11. You can participate in groups, Pages cannot

12. You can talk more about yourselfIt’s less work than two: personal and professional But: 5,000 friend limit, no customization

13. Personal page best practices Collect friends => springboard to Page Create Lists of friends: post by list Set privacy settings! Collect relevant pages and groups – be active Mix the personal and professional, professionally Cultivate your professional image through your tabs: photos, video, info, notes, causes, etc.

14. Personal promotional page examples

23. How Would Wonder Woman Use Facebook for Personal Branding?

25. Cross-listings to website, blog, DC comics, Facebook Page, etc

26. value: my perspective on being a female crime fighter

27. Value: resources for fighting crime, or becoming a wonder woman

28. - post my magazine covers, photo shoots, youtube video of TV show, etc- Video: hot self-defense moves!

29. Share Pair Discussion Exercise: A personal profile strategy Why you need it What makes you a thought leader? What do people always want to stop and talk with you about? Topic areas of discussion Which tabs you will populate Who you will target How will you measure success?

30. Personal page resources Privacy settings: http://www.allfacebook.com/2009/12/facebook-privacy-new/ (set to highest privacy settings) Keep in mind: “Everyone” really means “everyone who can search online” You can customize every Facebook update, exclude lists of people Be careful about who you allow to tag you and add photos and videos Creating Friend Lists: http://mashable.com/2009/08/14/facebook-networking/ Keep in mind: People can belong to more than one list, sort updates and info by lists

31. Personal page resources Creating a professional Facebook personal profile: http://webworkerdaily.com/2009/12/15/create-a-business-friendly-facebook-profile/

32. Facebook – professional pages http://www.flickr.com/photos/15507194@N00/3376955055/

34. Create special offers, promotions

35. Create a community of discussion and fans

36. It’s the new website - your extended website

37. Great for search and SEO

38. Fans are loyal and inclined to act!But…you cannot personally message fans…yet

39. Professional page best practices Collect friends => springboard to Page Create a custom landing/welcome tab Create a community and discussion Crowdsource questions – involve your fans (Dr. Phill does!) Q: How can you use Facebook to offer unique value?

40. Professional page best practices Fan other pages and cross-promote them Create the wall posts that will address questions Facebook Insights!! – also can track custom tabs Focus on one or two areas of emphasis Create shareable content

47. How Would Wonder Woman Use Facebook Pages?

49. Value: resources for women fighting inequality in the home and environment

50. petition: sign petition for…

51. post my magazine covers, photo shoots, youtube video of TV show, etc- Create a map of inequality: users upload “hot spots” to the map

52. Share pair discussion Exercise – answer these questions: What is the conversation about? What is the central message? Is there a higher purpose? What is the added value of FB to your fans? What do you want your fans to do?

53. Creating the strategy What will the conversation be about? Where will you find your fans? What is the added value that you will offer FB fans? What do you want them to do? What is success, how will you measure it? What is the central message of your page?

54. Professional page resources Creating a Page in less than 5 minutes: http://blip.tv/file/2341364 Understanding Facebook Insights: http://www.allfacebook.com/2009/09/how-to-monitor-your-facebook-page-insights-to-improve-content/ Tips and Best Practices: http://johnhaydon.com/2010/03/five-facebook-tips-from-randi-zuckerberg/ http://www.diosacommunications.com/facebookbestpractices.htm

55. Thank You! debra@communityorganizer20.com Twitter: @askdebra Buzz: daskanase Slideshare.net/debask Note: this presentation created for the Women’s Scholars in Residence at the Brandeis Women’s Center