BUSN251F12 Career Portfolio Mid Term

1. Career Portfolio
Deani Ryder

2. Contents
• Introduction
• Education
• Career P.E.A.K.S.
• Professional Experience
• Samples

3. Introduction
Hello, my name is Deani Ryder. I am currently working on my
bachelor’s degree in Business with a minor in
Marketing, anticipated to graduate in May 2013. I have 15 years
of experience in the graphic design industry. I am seeking a
career change to work in the field of marketing while utilizing
my graphic design skills. I have extensive experience dealing
with clients and managing multiple creative projects at once. I
have produced quality work on a consistent level with a strong
attention to detail in a deadline driven environment. I can work
independently and manage own priorities or function in a team
environment. I have excellent
communication, organization, time management skills. I am a
team player who is creative, enthusiastic and likes to get things
done.

4. Education
Keystone College | La Plume | PA
Bachelor of Science | Business
(Anticipated) May 2013
Minor in Marketing
Current GPA: 3.93
Luzerne County Community College
Nanticoke | PA
Associate in Applied Science | Graphic Design
May 1992

5. Career P.E.A.K.S.
• Personal Characteristics That Add Value:
• People Skills – Maintain sound working relationships with co-
workers, including peers, employees and other team
members.
• Reliable – Getting the job done.
• Excellent Work Ethic – Set of values based on morals of hard
work and commitment.
• Experience:
• Graphic Artist with over 15 years of experience in the graphic
design industry seeks career in marketing.
• Extensive experience dealing with clients and managing
multiple creative projects at once.

6. Career P.E.A.K.S.
• Accomplishments:
• Acted as a consultant in design, production and
communications with internal and external customers to
develop ad layout & content for publication.
• Served as a liaison for team members to ensure other artists
understood graphic bulletins, updates, rules & regulations &
techniques used in Adobe Illustrator CS for better productivity.
• Worked with fellow team members to coordinate and monitor
workflows and represented the Graphics department in sales
management meetings.
• Coordinated art assist needs between sales offices as needed
to cover manpower shortages.

7. Career P.E.A.K.S.
• Knowledge:
• Graphic artist for over 15 years with knowledge of ad layout,
color, typography, readability, photo corrections, and clean-up
to produce desired results to ensure customer satisfaction.
• Partial list of business courses completed: Advertising &
Sales, Strategic Marketing, Financial and Managerial
Accounting, Statistics, Economics, Organizational Behavior,
Employment Law, Global Issues, and Business Ethics.
• Customer Service – Services to a client before, during and
after a purchase, enhancing the level of customer satisfaction.
• Ability to Communicate.

8. Career P.E.A.K.S.
• Skills:
• Adaptability – Easily adapt to changing conditions.
• Comprehensive – Learn effectively and retain job knowledge.
• Self-Managed – Take initiative.
• Computer Skills - Adobe Illustrator, Adobe Photoshop, Quark
Xpress, Adobe Acrobat, Adobe Font Folio, Microsoft Office,
and other mainstream desktop design programs.
• Customer Service Skills - Extensive experience dealing with
clients acting as a consultant in design, production and
communications. Worked with sales to help meet the needs of
the client.
• Multitasking Skills - Ability to manage multiple creative
projects at once with a strong attention to detail in a deadline
driven environment.

9. Professional Experience
• Graphic Artist | Dex One | Dunmore | PA
• 1992-2010
• Designed, composed and revised sold | speculative
advertisements in a team environment for the Embarq & AT&T
Yellow Pages, also working with sales and additional graphics
offices.
• Assisted pagination support with urgent ads that were holding
book production, provided advice on design and prepress
concerns, volunteered for projects and special assignments.
• Performed technical tasks with contemporary knowledge of
ad layout, color, typography, readability, photo corrections, file
compression, vectorization & clean-up to produce desired
results to ensure customer satisfaction.

10. Professional Experience
• Generated design concepts for the composition of creative
and impactful speculative advertising.
• Reproduced customer’s logos & designs in addition to my own
original designs.
• Trained new hires on departmental workflow to meet
company standards before sending them in their team
environment.
• Trained team members on new computer programs.
• Attended various seminars: cost containment
measures, harassment in the workplace, methods of conflict &
resolution.
• Maintained a 98.5% or higher accuracy to cut the cost of
claims.

11. Professional Experience
• Technical Writer | Graphic Artist | Bucilla Corporation |
Hazelton | PA
• 1991-1992
• Composed instructions, charts and graphs for a variety of
needlecraft kits to be distributed globally.
• Reproduced artist’s designs, originally using standard paste-up
and layout techniques, later using computer software for
reproduction.
• Attended technical artist|writer seminar.

12. Above: Flyer for a local car club. Top Right: Package Design.
Bottom Right: Handmade Cards.
Samples

13. Left: Composed
instructions, charts
and various graphs
for a variety of
needlecraft kits to be
distributed globally.
Below: Iron-On
design with chart.

14. Above: Class assignment to work directly with the photographer. My
responsibilities were to design several different ad layouts for a brand of
my choice. I created the thumbnails, top left. The photographer and I
then decided on the best ad layout, top center. The photographer then
used my layout to recreate the advertisement.
Samples

15. Above: Assignment to create a
magazine cover.
Top Right: Still life drawing, pencil.
Bottom Right: Painting, acrylic.

16. • Samples of speculative ads to appear here.
Samples