Knock, Knock - Who's There?
Overcoming lead conversion challenges for B2B Marketers:
Customers rely on your website as their primary interaction with you, but most B2B sites still force the visitor to do the work. See how leading B2B Marketers are using Real-time identification to dramatically improve engagement and conversion rates
Greg Ott, CMO, DemandBase
13. Low
engagement…
– But
serve
a
broad
audience
Low
conversion…
– But
need
qualifica8on
data
A
lot
of
data…
– But
need
ac8onable
metrics
13
14. What would you do differently if
you knew the company that was
ABOUT to visit your site?
14
15. 3
Steps
to
Drama8cally
Improve
ROI
1.
Customize
and
Personalize
Content
2.
Shorten
forms
without
losing
data
3.
Op8mize
for
your
most
valuable
visitors
23. Real-time ID Service
CONTACTS ANALYTICS
Proprietary
IP-Bus Data
Business Resolution Platform (800 million)
Internet
Business Registry Crowd Sourced
Contacts Web Traffic (3+ billion IP’s) IP Validation
(30 million) (250 million/mo)
23
24. 7.0%
6.0%
• 46% increase in conversion
5.0% rate
4.0% • 17% of ISP email addresses
tied to target customers
3.0%
2.0%
• 14% more real phone
numbers
1.0%
0.0%
Industry Average Crowd Science Demandbase
baseline enabled
Source: Crowd Science
25. With
Real-‐8me
Iden8fica8on:
1. Customize
and
Personalize
Content
2. Shorten
forms
without
losing
data
3. Op8mize
for
your
most
valuable
visitors
25
26. Learn More
Day Customer Webinar:
10:00a PT
October 27th
Demandbase.com/day
Stop by our booth!
26