5. Because the business is changing
Q. What marketing program areas
will grow or decline in 2010?
Digital mktg.**
Direct mktg.
MSST*
Events (in-person)
DECREASE
PR*
MI* Increase
INCREASE
Advertising
AR*
Collateral
% of Respondents
Source: IDC’s Technology Marketing Barometer, 2010 (n = 45)
5
9. marketing digital challenges
UGC MULTICHANNEL
Co-creation or
Multiplication of
co-production of the
placement channels
brand and the products
TECHNOLOGY
ANALYTICS
Influence strategies on
Real time optimization of
the different audiences
ROI
SOCIAL MEDIA
10. How to be « always ready » in an
Unpredictable environment?
31. KEY CONTENTS// PIM // DAM // DM//ERP
First build content
Warehouse … and
remember that 80 % of the
valuable Corporate
information is issued from
non structured content.
32. INTRANET //COLLABORATION // KNOWLEDGE SHARING //
COMMUNITIES // WORKFLOW // BLOGS// ENTERPRISE 2.0
Favor off road
interconnection within
company to create
unexpected and additional
value
33. WEBSITES //CORPORATE WEBSITES // COMPARATIVE WEBSITES//
SOCIAL MEDIA // COMMUNITIES //BLOGS
Occupy the digital eco -
system..
Connected to multiple touchpoints
34. MOBILE //MOB APPS // IPOD // IPAD //ANDROID // KIOSK
Any type of
channel..
Any type of
interface
35. WEB APPS //RIA // WIDGETS // FLASH//
RICH MEDIA //
Build key components..
Those that bring real
value, make the
difference
36. ANALYTICS //CRM// BEHAVIOR TARGETING // MULTIVARIABLE TESTING
Act by taking advantage of
information gathered by the E-
CRM
Act with analysis on the fly based
on consumer‘s
behavior
37. CI//OPTIMIZATION // WEB ANALYTICS // KPI’s // AGILE CREATION
SEO // SURVEYS // TEST
TEST, IMPROVE
CONTINOUSLY…
before, after launch and even during the development