This document provides an overview and comparison of Google+ for nonprofit marketing. It begins with a tour of Google+ profiles, circles, posting, and setting up a nonprofit page. Google+ is described as being important because it is indexed by Google search and allows more control over sharing. Circles are highlighted as a unique way to categorize contacts. The document compares Google+ to other social networks and provides tips on using various Google+ features for nonprofit engagement. It concludes by discussing metrics for measuring success and integrating Google+ into an overall marketing strategy.

2. Orange Leap
• Constituent Relationship Management (CRM)
System used by Nonprofits around the world
• Fundraising, Sponsorships, Events, website
integration, and more
• Cloud-based
• Budget-friendly subscription pricing
• You can’t pick the best solution for your nonprofit
if you don’t have a choice. Orange Leap gives
you a fresh new choice.

3. Adding Google+ to Your
Marketing Mix
Dawn Westerberg
www.dawnwesterberg.com

4. Agenda
• Tour of Google+
• Compare and
Contrast Google+
with other established
Social Media
• Q&A

5. Tour of Google+
• Why is Google+ important?
• Google+ Profile
• Google+ Circles
• Posting on Google+
• Directions for setting up a page for your
nonprofit:
https://support.google.com/nonprofits/ans
wer/1746120?hl=en

6. Why Google+ is Important
• Google+ is indexed
by Google search
• Online visibility is the
name of the game
• Google owns the
gateway to online
visibility

7. Why Google+ is Important
• Easy for people to
find and connect
• More control for you
in what you choose to
share and with whom
you want to share
• Took the best
element from other
platforms

8. Why Google+ is Important
• Potential integration
with:
– Google Places
– Google Docs
– Google Calendar
– Google Android
– Google Analytics
– YouTube
– More

9. Google+ is an Opportunity
• “Google+ isn’t a hardcore sales and
marketing engine…”
» Chris Brogan, Google+ for Business
– Way to educate
– Way to connect
– Platform to promote (but sparingly)
– Develop relationships before you need them
– Networking > actions, donations

10. Tour Stop 1 - Profiles

11. Tour Stop 1 - Profiles
• Profiles matter in all
Social Media
• First impression
• Online business card
• Photo important,
quality of image
important
• Invest in a headshot

12. Tour Stop 1 - Profiles
• Elements of the
Profile
– Introduction – Work Contact
– Bragging Rights – Relationship
– Occupation – Looking for
– Employment – Gender
– Education – Other names
– Places Lived – Profile discovert
– Home Contact

13. Introduction
• Make it attractive to human readers…
• …but don’t forget about key words
• First paragraph crucial
• Can be as long as you want
• Most important to least important
• A couple examples

16. Google+ Profile
Bragging Rights Employment
• Awards won • Where Google+ looks a
– “Best Places to Work in little liked LinkedIn
Dallas 2011” • Opportunity to highlight
– “Peabody Award”
accomplishments as well
– “Top 25 Software
as dates of employment
Companies in Austin”
• Develop as appropriate to
• Books published your Google+ page
• Speaking experience strategy (if your’e looking to get hired vs.
• Membership
launching a new business)
• Fun and Unique

17. Google+ Profile
• Right hand side bar
– Other Profiles
– Contributor to
– Recommended links
• Positive reviews
• Amazon page for your
book
• Valuable (free)
download

18. Google+ Circles

19. Google+ Circles
• Circles = COOLEST part of Google+
• Circles = Lists
• Can categorize those you follow into
Circles that you create and name:
– Volunteers
– Media
– Donors
– Etc.

20. Google+ Circles

21. Google+ Circles
• You can follow the
entire Stream
• Or you can limit the
updates you see to a
particular Circle
• You can put a person
in more than one
Circle

22. Google+ Circles
A Word of Caution: While you can
direct your update to a particular Circle
with limited distribution in mind – those
who receive your update CAN share
with a larger group.

24. Ability to Share Circles

25. Ability to Share Circles

26. Other ways to use Circles
• Create a Circle for:
– Journalists
– Influential Bloggers
– Research CRM-like organization
– How To/Resources
– Alliance Partners
– Niche/Industry segments
– Location-based

27. Very cool: ability to reach
outside of platform

28. Finding People for Circles

29. www.findpeopleonplus.com

30. www.findpeopleonplus.com

31. Google+ Stream
“A post can either be a photo post, a video post, or a link post,
but not more than one of these…”

32. Posting to Stream - Photo

33. Posting to Stream
Blog Articles

34. Blog Articles

35. Tip: Google+ picks up meta description

36. Tip: Google+ picks up meta description

37. Other Google+ Features: Chat

38. Other Google+ Features: Hangouts

39. Events

40. Great Resource
• Chris Brogan’s book
“Google+ for
Business”
• Case Studies
• “Day in the Life” of
how different
professionals use
Google+

41. Measuring Success
• Number of people
who “Circle” you
• Number of +1s you
get
• Number of comments
your posts generate
• Traffic brought to your
website/blog

42. Worth the trouble
• Allows for another
profile
• Allows for links to
website, Google
Places, Reviews,
maps, etc.
• Can create java code
for Google+ button on
website

43. Great Resource
• Hubspot ebook
• Free download

44. Great Resource
• Circle Google+
• Frequently send
updates, tips, new
integrations

45. How do they compare?
• 500,000,000 Facebook
• 106,000,000 Twitter
– “More than Twitter, less than a blog”
• 101,000,000 LinkedIn
• 90,000,000 Google+ and growing
– Huge Local Play
– Immediate indexing
– More targeted

46. How do they compare
• Linking platforms
– Doesn’t play nice with others
• Hootsuite, Buffer, etc.
• Tools
• Driving traffic back to websites/blogs
• All or nothing versus targeted
• The monolith that is Google

47. Powerful

48. Q&A
• Thank You!
• Dawn Westerberg
• dawn@dawnwesterberg.com