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Social Media & The Entrepreneur:
           Seven Quick Tips for Building Personal Branding Through Social Media

1) Creating Digital Embassies and Outpost Model ™
   •   Get Your Strategy in Place
   •   Set Your Editorial/Social Content Calendar
   •   Start Small. Create your top Social Media structures.
   •   Build Deliberately. Give thought to what Social networks you are on and why.
   •   Be Consistent. When you post, ensure your activity is daily and/or weekly.

2.) Linkedin Reminders
   •   Three web links (Facebook Fan page, Website, blog e.g.)
   •   Two Twitter Feeds
   •   “Google-ize” your job titles
   •   Use bullets to separate your titles and enhance search

3.) Facebook Fan Page
   •   Set Vanity URL: http://www.facebook.com/username
   •   Get and give recommendations


4.) Slideshare.net
“SlideShare is the world's largest community for sharing presentations.. Besides presentations, SlideShare
also supports documents, PDFs, videos and webinars.”

Some things that you can do on SlideShare:

   •   Upload presentations publicly or privately
   •   Download presentations on any topic and reuse or remix
   •   Embed on blogs, websites, company intranets
   •   Share on Twitter, Facebook, LinkedIn
   •   Zipcast: free, no download, 1 click web meetings
   •   Slidecast: sync mp3 audio with slides to create a webinar
   •   Embed YouTube videos inside SlideShare presentations

5.) Pinterest.com
“Pinterest is a virtual pinboard. Organize and share all the beautiful things you find on the web. Browse
pinboards created by other people to discover new things and get inspiration from people who share your
interests.”

6.) About.me
Example – http://www.about.me/dawnjensen - Combine all social sites on one page and create your
own personal page.

7.) Fullyfollow.me
FullyFollow is a social networking tool to connect your social profiles together into a single URL that is simple
to share with others. It removes the hassle of tracking down a new contact across many sites.



www.fb.me/dawnraqueljensen | training@dawnraqueljensen.com | 407-588-7246 | www.dawnraqueljensen.com
DawnRaquelJensen.com                          2




                                                        Facebook
                                                        • Fan Page
                                                        • Profile
                                                        • Groups
                          Google+                                                   Linkedin
                                                                                    • Profile
                          • Profile
                                                                                    • Company Page
                          • Page
                                                                                    • Groups




                                                                                                     YouTube
                  Pinterest                             Website                                      Channel




                             Delicious                                                    Twitter


                                                          Slideshare




                                      © 2012, Virtual Options LLC All Rights Reserved.
Email: dawn@virtualoptions.net                 Web: www.virtualoptions.net             Fan: http://www.fb.me/virtualoptions
DawnRaquelJensen.com                                                  3




Digital Embassies &
              Twitter
                               Pinterest                                                                                                                         YouTube



Outposts
  Linkedin                                                                                                                                                                                   Slideshare




                                                                                               Website
  Facebook                                                                                                                                                                                      Google+
                                                                                                Blog
                                                                                               Hybrid
                                                                                                Site




  ©	
  2012	
  All	
  Rights	
  Reserved.	
  All	
  materials	
  are	
  proprietary.	
  This	
  information	
  will	
  not	
  be	
  duplicated,	
  used,	
  or	
  disclosed,	
  in	
  whole	
  or	
  in	
  part,	
  
                                                                      for	
  any	
  purpose	
  without	
  prior	
  written	
  consent.
                                                                     © 2012, Virtual Options LLC All Rights Reserved.
         Email: dawn@virtualoptions.net                                       Web: www.virtualoptions.net             Fan: http://www.fb.me/virtualoptions

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Social Media and Branding

  • 1. Social Media & The Entrepreneur: Seven Quick Tips for Building Personal Branding Through Social Media 1) Creating Digital Embassies and Outpost Model ™ • Get Your Strategy in Place • Set Your Editorial/Social Content Calendar • Start Small. Create your top Social Media structures. • Build Deliberately. Give thought to what Social networks you are on and why. • Be Consistent. When you post, ensure your activity is daily and/or weekly. 2.) Linkedin Reminders • Three web links (Facebook Fan page, Website, blog e.g.) • Two Twitter Feeds • “Google-ize” your job titles • Use bullets to separate your titles and enhance search 3.) Facebook Fan Page • Set Vanity URL: http://www.facebook.com/username • Get and give recommendations 4.) Slideshare.net “SlideShare is the world's largest community for sharing presentations.. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.” Some things that you can do on SlideShare: • Upload presentations publicly or privately • Download presentations on any topic and reuse or remix • Embed on blogs, websites, company intranets • Share on Twitter, Facebook, LinkedIn • Zipcast: free, no download, 1 click web meetings • Slidecast: sync mp3 audio with slides to create a webinar • Embed YouTube videos inside SlideShare presentations 5.) Pinterest.com “Pinterest is a virtual pinboard. Organize and share all the beautiful things you find on the web. Browse pinboards created by other people to discover new things and get inspiration from people who share your interests.” 6.) About.me Example – http://www.about.me/dawnjensen - Combine all social sites on one page and create your own personal page. 7.) Fullyfollow.me FullyFollow is a social networking tool to connect your social profiles together into a single URL that is simple to share with others. It removes the hassle of tracking down a new contact across many sites. www.fb.me/dawnraqueljensen | training@dawnraqueljensen.com | 407-588-7246 | www.dawnraqueljensen.com
  • 2. DawnRaquelJensen.com 2 Facebook • Fan Page • Profile • Groups Google+ Linkedin • Profile • Profile • Company Page • Page • Groups YouTube Pinterest Website Channel Delicious Twitter Slideshare © 2012, Virtual Options LLC All Rights Reserved. Email: dawn@virtualoptions.net Web: www.virtualoptions.net Fan: http://www.fb.me/virtualoptions
  • 3. DawnRaquelJensen.com 3 Digital Embassies & Twitter Pinterest YouTube Outposts Linkedin Slideshare Website Facebook Google+ Blog Hybrid Site ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  information  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,   for  any  purpose  without  prior  written  consent. © 2012, Virtual Options LLC All Rights Reserved. Email: dawn@virtualoptions.net Web: www.virtualoptions.net Fan: http://www.fb.me/virtualoptions