the warden ettinger group (parent entity of The Whole Enchilada PR) launches a dedicated copywriting division, "the word exchange," to assist individuals, businesses and organizations seeking a range of communications support. the word exchange is a valuable resource for anyone aiming to keep pace in a market where content sharing is easier—and more important—than ever.

1. What is the word exchange?
When
it
comes
to
getting
your
message
across
succinctly
and
accurately—and
within
your
time
constraints—having
an
experienced
writer
at-­‐the-­‐ready
is
more
than
an
advantage;
it's
a
necessity.
Even
companies
with
in-­‐house
writers
or
publicists
may
find
themselves
short-­‐staffed
or
simply
looking
to
infuse
a
new
brand
of
creativity
into
a
ho-­‐hum
website,
brochure
or
company
story.
Or
maybe
you
need
copy
for
an
upcoming
event,
but
your
staff
writer
is
booked.
WE
can
help.
Our
writers
can
give
you
the
creative
boost
you
need
and
fill
in
the
gaps
when
your
go-­‐to
is
unavailable.
And,
if
you
don't
have
enough
hands
on
deck
to
keep
up
with
new
business
needs,
we
can
help
your
company
branch
out
without
the
headache
of
hiring
additional
staff.
We
work
by
project
and
on
a
contractual
basis,
providing
quality
writing
that
is
consistent
with
your
brand,
but
with
a
fresh,
objective
voice.
No
matter
what
type
of
content
you’re
looking
to
generate,
or
to
whom
you’re
sending
your
message,
our
expert
writing
and
copyediting
skills
will
ensure
that
your
communication
is
clear,
concise
and
effective—in
print
and
online.
Whether
it's
a
new
employee,
partnership,
product
or
initiative;
upcoming
event,
recent
accolade,
project
or
re-­‐
branding
campaign,
we've
got
the
right
words
to
tell
your
company's
story.
And
the
best
news,
is
that
they
come
straight
from
you—by
asking
the
right
questions,
reviewing
your
past
communication
efforts,
and
your
current
goals,
we’ll
swap
out
ineffective,
clunky
jargon
or
corporate-­‐speak
for
words
that
sound
natural,
compelling
and
smart.
Some
of
the
writing
projects
we
take
on
include:
Web
+
Advertising
copy
Promotional
materials
(print)
Press
releases
Brand
conceptualization
Online
Newsroom
Artist,
author
+
other
bios
Histories
(companies,
institutions,
organizations)
Media
kits
(for
press
or
investors)
Custom
newsletters
(print
+
digital)
Speeches
•
Ghost
blogging
Project/fundraising
proposals
Many
business
owners
visualize
their
company’s
marketing
message
in
very
broad,
vague
terms.
We
will
work
with
you
to
get
to
the
specifics
that
make
your
product,
brand,
service,
etc.,
unique
so
that
your
readers
will
know
with
utmost
certainty,
why
they
should
be
paying
attention.
Our
lead
writer
is
a
former
journalist
and
editor
who
views
each
new
writing
project
as
an
exciting
learning
and
creative
experience.
Helping
you
communicate
your
company’s
passion
to
your
customers
brings
out
our
own.
Why
not
work
with
a
writer
who
is
as
excited
about
your
company’s
potential
as
you
are?
So,
what
project
do
you
have
in
mind?
the
word
exchange
is
the
copy/writing
division
of
the
warden
ettinger
group*,
created
to
assist
individuals,
businesses
and
organizations
seeking
a
range
of
communications
support.
*Our new website is under construction visit us here or contact us directly:
dawn@wardenettingergroup.com (267) 250-8005 • kim@wardenettingergroup.com (610) 952-5623